Fathom Analytics vs Swetrix (2026): which should you pick?
As of Nov 12, 2026, Fathom Analytics grades higher than Swetrix: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Fathom Analytics grades higher on value for money and ease of use. Swetrix grades higher on features. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Swetrix
Cookieless, open-source web analytics with session replays
Which one is for you
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
Pick Swetrix if
- Fits if you want analytics, errors and flags in one cookieless tool
- Works for a developer who wants to self-host the free Community Edition
Look elsewhere if
- Skip it if you want a trial without a card, as it asks for a payment method
- Too light for session replays, feature flags or A/B testing on Standard
- Tight if you grow: price follows monthly events, counting pageviews, custom events and errors
- Watch out: the free Community Edition is self-hosted, so you run the servers
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.2GPASwetrixFair | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | C$19 a month for 100,000 events billed yearly, in the middle of the analytics range. Plus is $39. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | D14-day trial that needs a payment method up front. No free plan on the cloud; the free Community Edition is self-hosted. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | BCookieless analytics, events, goals, funnels, performance and error tracking, replays, feature flags and A/B tests. Replays, flags and tests aren't on Standard. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. | CNo store rating on record. You add a script and then set up goals, funnels and flags. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | BWeb only, with Search Console, Slack, Telegram, Discord, WordPress and Shopify links. |
| Best for | cookie-free stats across lots of client sites | privacy-friendly analytics with replays |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and Swetrix. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Swetrix starts at $19 a month and scores 2.7.
They score the same, and Fathom Analytics starts $6.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Fathom Analytics for less, and none scores higher than Swetrix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swetrix is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- Swetrix also covers dashboards, session replay and a/B testing.
At a glance
| Fathom Analytics | Swetrix | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | $19 per month for 100,000 events, billed yearly |
| Free plan | None | None |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | 14-day free trial; a payment method is required and you can cancel before it ends. |
| Web | ||
| Made by | Fathom Analytics | Swetrix Ltd |
| Price read from | usefathom.com | swetrix.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Swetrix
- The cloud service has no free plan; a payment method is needed even to start the 14-day trial.
- Price follows the monthly event count (pageviews, custom events and errors), from 100,000 up to 50 million.
- Session replays, feature flags and A/B testing are not on the Standard plan.
- The free Community Edition is self-hosted, so you run the servers yourself.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Swetrix
- Cookieless web analytics
- Traffic, referrers, countries, devices and top pages in a real-time dashboard with no cookies and no data sampling.
- Events, goals and funnels
- Track custom events and conversion goals, then see where visitors drop off between steps in a funnel.
- Performance and error tracking
- Real-user page load timings and automatic JavaScript error capture, shown by page, browser and device.
- Session replays
- Recorded sessions with timelines of clicks and page changes. Replays are included from the Plus plan, not Standard.
- Feature flags and A/B tests
- Roll out features gradually and run experiments inside the same tool. Both need the Plus plan.
- Search Console and alerts
- Connect Google Search Console for queries and pages, and send alerts to email, Slack, Telegram, Discord or webhooks.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Swetrix
Standard$19
per month for up to 100,000 events, billed yearly
10 websites, 10 members, funnels, error tracking and performance monitoring. Price rises with the event tier.
Plus$39
per month for up to 100,000 events, billed yearly
Standard plus 100 websites, 25 members, session replays, feature flags, A/B testing and priority support.
EnterpriseCustom
Custom event limits, SSO, on-premise or dedicated instance, a dedicated account manager and an SLA.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Swetrix
- Annual discount
17% off with yearly billing
The pricing page shows a 17% saving when a plan is billed yearly instead of monthly; the prices above are the yearly-billed ones.
Common questions
Which is cheaper, Fathom Analytics or Swetrix?
As of Nov 12, 2026, Fathom Analytics is cheaper to start with: $12.50 a month, against $19 a month for Swetrix. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly), and Swetrix starts at $19 per month for 100,000 events, billed yearly.
Which has a free plan, Fathom Analytics or Swetrix?
As of Nov 12, 2026, neither Fathom Analytics nor Swetrix has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.