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The Contentsquare Insider’s Guide

Everything we know about Contentsquare in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Contentsquare

The Insider’s Guide

Heatmaps, session replays and surveys, formerly sold as Hotjar

Contentsquare, as pictured on contentsquare.com

Every plan, grade, refund rule and rival among website and product analytics tools, read from Contentsquare’s own pages.

Made by Contentsquare · checked Oct 18, 2026 · toolgpa.com

2.8GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Contentsquare’s own pages, its app-store listings and our grades. Every fact in it is on Contentsquare’s page too, where it is kept up to date. Checked Oct 18, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.8

GPA, above 7 of the 13 other website and product analytics tools we grade

Hotjar is now part of Contentsquare, and new users sign up there instead: Hotjar accounts log in with the same credentials. Its Experience Analytics plans keep what Hotjar was known for, heatmaps, session recordings and surveys, and add funnels, journey analysis, error and performance monitoring, and Sense AI summaries. A free plan covers up to 200,000 sessions a month; paid plans are priced by monthly sessions.

To get you started, here are 9 things to know about Contentsquare, taken from its own pages and our grades.

  1. 1

    Best for heatmaps and replays of a marketing site

    Contentsquare is where Hotjar lives now: heatmaps, replays and surveys, plus funnels, journeys and error monitoring.

  2. 2

    Paid plans start at $39 a month

    As its pricing page puts it: $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).

  3. 3

    There is a free plan

    Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.

  4. 4

    It runs on Web

    Web.

  5. 5

    Heatmaps and attention maps

    Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.

  6. 6

    Session replays

    Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.

  7. 7

    Funnels and journeys

    Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.

  8. 8

    A 2.8 GPA, above 7 of 13

    That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of Contentsquare you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.

Contentsquare at a glance

Pricing
Free plan, from $39 per month for up to 7k sessions, billed yearly ($49 billed monthly)
Free plan
Yes
Free trial
None stated
Runs on
Web
Made by
Contentsquare
Category
Website & Product Analytics
Our grade
2.8 GPA, good

The report card

Best for heatmaps and replays of a marketing site

Contentsquare is where Hotjar lives now: heatmaps, replays and surveys, plus funnels, journeys and error monitoring. The free plan covers up to 200k sessions a month, which is plenty for a small site. The catch is that it records only 5% of them, and recording every visit takes a plan priced through sales.

ToolGPA report cardContentsquareGraded Oct 18, 2026
SubjectGradeComment
Value for moneyB$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B.
Free plan and trialBFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, so one person can live on it. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data.
FeaturesBHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro.
Ease of useCNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning.
Platforms and integrationsBWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan.
Grade point averageGood, out of 4.02.8

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Contentsquare is for

  • Great if you're a marketer who wants to see where visitors click and scroll
  • Handy when you want short surveys tied to the replays they came from
  • Good for small sites that fit in 200k sessions and don't need every visit recorded

Who it is not for

  • Skip it if you want every visit recorded for free, which Clarity does
  • Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
  • Tight if you're on Growth, which records only 15% of sessions

Good to know

Good for

  • Marketers and designers who want to see how visitors use a page
  • Former Hotjar users moving to the Contentsquare plans
  • Small sites that fit in the free 200k-session allowance

Worth knowing

  • New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
  • Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
  • Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
  • APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$39

A month to start. There is a free plan too

Contentsquare has a free plan. Paid plans start at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).

Graded against Clarity, which records everything free, that's a B.
From our grade for value for money

  • Free

    $0

    Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.

  • Growth

    $39

    per month for up to 7k sessions, billed yearly ($49 billed monthly)

    13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.

  • Pro

    Custom

    Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.

  • Enterprise

    Custom

    Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.

The free plan

Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.

Read from contentsquare.com on Oct 18, 2026.

Ways to pay less

  • Annual discount

    Save 20% with yearly billing

    Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.

    Stated on contentsquare.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Heatmaps, session replays and surveys, formerly sold as Hotjar. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, web analytics, session replay.

Heatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries.
From our grade for features
Heatmaps and attention maps
Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
Session replays
Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
Funnels and journeys
Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
Error and performance monitoring
Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
Sense AI
AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
Surveys and feedback
Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.

Where it runs

  • Web

What it works with

  • Google Analytics
  • Jira
  • HubSpot
  • Slack
  • Microsoft Teams
  • Unbounce
  • Optimizely
  • AB Tasty

Contentsquare is made by Contentsquare.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

7/13

Other website and product analytics tools it is graded above

Contentsquare's GPA of 2.8 is higher than 7 of the 13 other website and product analytics tools we grade.

It stands best on free plan and trial (B, above 7 of 13) and worst on ease of use (C, above 0).

Its paid plans start at $39 a month, against a middle price of $39 for the category: 3 of the 6 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

Each grade against the category

Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Contentsquare’s own letter is outlined.

  • BValue for moneyAbove 6 of 13
  • BFree plan and trialAbove 7 of 13
  • BFeaturesAbove 4 of 13
  • CEase of useAbove 0 of 13
  • BPlatforms and integrationsAbove 0 of 13

Price against what you get

Each dot is one of 8 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Contentsquare is the marked dot.

C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessContentsquareMicrosoft ClarityPlausible

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Contentsquare you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.

It costs $468 a year.

What you could make

  • Surveys: an app builder makes this well.

What you could not

  • Recordings of what each visitor did on your pages.
  • A tracking script and a database that counts every visit.
  • It plugs into other products, Google Analytics, Jira and HubSpot among them.
  • AI features, unless you pay a model provider for each request yourself.
  • Hooks into the device itself: widgets.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Contentsquare’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Microsoft Clarity, Fullstory, LogRocket, PostHog and Heap

The 5 tools Contentsquare is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

13

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Contentsquare free?

Contentsquare has a free plan. Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.

How much does Contentsquare cost?

Contentsquare lists 4 plans. Free: $0.

What platforms does Contentsquare work on?

Contentsquare is available on Web.

Does Contentsquare offer any discounts?

Contentsquare publicly lists the following: Save 20% with yearly billing.

Does Contentsquare have an Android app?

No Android app was listed when its pages were read on Oct 18, 2026. Contentsquare is listed for Web.

Does Contentsquare have an iPhone app?

No iPhone app was listed when its pages were read on Oct 18, 2026. Contentsquare is listed for Web.

Is Contentsquare open source?

Contentsquare is not described as open source on its own site, as read on Oct 18, 2026.

What does Contentsquare integrate with?

Contentsquare's listing names Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty.

Who makes Contentsquare?

Contentsquare is made by Contentsquare.

What are the alternatives to Contentsquare?

The closest alternatives to Contentsquare in our directory are Microsoft Clarity, Fullstory, LogRocket, PostHog and Heap.

How does Contentsquare compare with other website and product analytics tools?

Contentsquare's GPA of 2.8 is higher than 7 of the 13 other website and product analytics tools we grade.

Is Contentsquare good value for money?

ToolGPA grades Contentsquare B for value for money. Its paid plans start at $39 a month, against a middle price of $39 for the category: 3 of the 6 others that charge start lower.

Could I make my own version of Contentsquare?

The plain part of Contentsquare you could make: surveys. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from Contentsquare’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Contentsquare's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Contentsquare. Prices change, so check contentsquare.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

2,281

Tools graded, in 73 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 2,281

    tools graded

  • 73

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Contentsquare: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/hotjar

Know someone choosing between website and product analytics tools?

Send them this guide: toolgpa.com/tools/hotjar/guide

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See our other guides

The best-graded website and product analytics tools after Contentsquare, each with an Insider's Guide of its own.

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Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Contentsquare’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Contentsquare is a trademark of its owner, and this guide is not made, paid for or approved by Contentsquare. Prices and plans change: check contentsquare.com before you buy.