Price against what you get
Best-value SMS and chat marketing tools
Going by our grades, Interakt gives the most for the money among SMS and chat marketing tools: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $26.59 a month across the 14 that charge, from $10.33 (Interakt) to $112 (Gallabox). 3 of the 14 score above the category's average while starting at or below its middle price. 4 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
Put this chart on your own page
Paste this where you want it. The picture links back here and is redrawn whenever a price or a grade changes. Use it freely, with the link left in.
<a href="https://toolgpa.com/charts/chat-marketing"><img src="https://toolgpa.com/charts/chat-marketing/chart.svg" alt="14 SMS and chat marketing tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score SMS and chat marketing tools reach at that price or below. Nothing on the chart beats these without costing more.
$10.33
a month to start · scores 2.7 of 4
- Interakt₹999 per month (Instagram only; plus taxes)BCB
Paying more for less
The SMS and chat marketing tools that the most others beat on both counts: a higher score and a lower starting price.
- PostscriptStarts at $49 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
- AiSensyStarts at $40.50 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
- LandbotStarts at $36 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
- TextedlyStarts at $29 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
- SlickTextStarts at $24.17 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less3
Each scores above the category's average and starts at or below its middle price.
Costs more, scores more3
Each scores above the average and starts above the middle price.
Costs less, scores less4
Each scores below the average and starts at or below the middle price.
Costs more, scores less4
Each scores below the average and starts above the middle price.
All 14 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | Interakt | 2.7 | BCB | $10.33 | ₹999 per month (Instagram only; plus taxes) | None |
| 2 | Chatfuel | 2.7 | BCB | $18 | $18 per month, billed annually ($20 billed monthly) | None |
| 3 | SimpleTexting | 2.7 | CBB | $23.20 | $23.20 per month for 500 credits, billed annually ($29 billed monthly) | None |
| 4 | SleekFlow | 2.7 | BCB | $49 | $49 per month for up to 3 seats, billed annually ($69 billed monthly) | None |
| 5 | Wati | 2.7 | BCB | $59 | $59 per month for up to 3 users, billed annually ($69 billed monthly) | None |
| 6 | Gallabox | 2.7 | BCB | $112 | $112 per month for up to 3 users, billed annually ($150 billed quarterly) | None |
| 7 | Manychat | 2.3 | CCB | $14.08 | $169 per year as an App Store purchase ($17 billed monthly) | 1 |
| 8 | EZ Texting | 2.3 | CCB | $20 | $20 per month for 500 credits, billed annually ($25 billed monthly) | 2 |
| 9 | SlickText | 2.3 | CCB | $24.17 | $24.17 per month for 500 credits, billed annually ($29 billed monthly) | 3 |
| 10 | Textedly | 2.3 | CCB | $29 | $29 per month for 500 messages (600 if billed annually) | 3 |
| 11 | Landbot | 2.3 | CCB | $36 | $36 per month for up to 500 chats, billed annually ($45 monthly) | 3 |
| 12 | AiSensy | 2.3 | CCB | $40.50 | $40.50 per month, billed annually ($45 billed monthly) | 3 |
| 13 | Postscript | 2.3 | CCB | $49 | $49 per month minimum spend on messages, with no platform fee | 3 |
| 14 | PushOwl | 2.0 | DBC | $15 | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) | 2 |
How SMS and chat marketing tools grade
Every bar is all the SMS and chat marketing tools we grade, cut by the letter each got on that count.
- Value for moneyaverage 2.1
- Free plan and trialaverage 1.9
- Featuresaverage 2.3
- Ease of useaverage 2.1
- Platforms and integrationsaverage 2.9
An A is worth 4 and an F nothing. C is the ordinary grade. Every sms & chat grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
- AttentiveNo public price
Common questions
Which SMS and chat marketing tools give the most for the money?
Interakt. Each is the highest-scoring tool at its price or below: Interakt scores 2.7 out of 4 and starts at about $10.33 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which SMS and chat marketing tools are best for under $20 a month?
Interakt and Chatfuel, with a score of 2.7 out of 4: the highest among the 5 that start at $20 a month or less. Interakt starts at about $10.33 a month; Chatfuel starts at $18 a month.
Which SMS and chat marketing tools cost the most for what they offer?
On this chart, Postscript (starts at $49 a month, scores 2.3 out of 4, and 3 tools score higher for less), AiSensy (starts at $40.50 a month, scores 2.3 out of 4, and 3 tools score higher for less) and Landbot (starts at $36 a month, scores 2.3 out of 4, and 3 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do SMS and chat marketing tools cost?
The middle starting price is $26.59 a month: half of the 14 SMS and chat marketing tools with a recurring price start below that and half above. 0 of the 15 in this directory have no paid plan, and 4 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 14 of the 15 SMS and chat marketing tools are on the chart; 1 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade
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