Attentive
SMS, email, RCS and push marketing for retail brands, sold by quote
Attentive report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for text and email marketing for big retail brands
Attentive runs text, email, RCS and push marketing for retail brands, with two-tap sign-up forms, ready-made journeys and AI tools for segments and send times. It's a big-brand service: there are no prices to read, no free plan and no self-serve trial, and everything starts with a sales call.
Who Attentive is for
- Great if you're a large retail brand with big text and email lists
- Handy when you want SMS and email run by one vendor, with strategy help
- Good for brands texting customers in the US and other countries
Who Attentive is not for
- Skip it if you want to see a price before talking to sales, as none is published
- Not for you if you're a small shop that wants to sign up and start today
- Skip it if your customers would rather chat on WhatsApp or Instagram, which aren't among its channels
Why Attentive gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top.
- FFree plan and trialNothing free: no free plan and no self-serve trial. Sign-up goes through the sales team.
- BFeaturesThe whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times.
- CEase of useNo App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up.
- BPlatforms and integrationsWeb, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Attentive's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Attentive? Put this grade on your site
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<a href="https://toolgpa.com/tools/attentive#review"><img src="https://toolgpa.com/badge/attentive.svg" alt="Attentive: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Attentive stands among SMS and chat marketing tools
Attentive's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
It stands best on features (B, above 9 of 14) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Attentive’s own letter is outlined.
- CValue for moneyAbove 3 of 14, level with 6
- FFree plan and trialAbove 0 of 14
- BFeaturesAbove 9 of 14, level with 5
- CEase of useAbove 0 of 14, level with 12
- BPlatforms and integrationsAbove 1 of 14, level with 13
Keep Attentive, or make your own?
Keep it
To replace Attentive you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher.
What you could make
- Popups: an app builder makes this well.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, Salesforce and BigCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Attentive’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Attentive?
Attentive is a text and email marketing platform aimed at retail, ecommerce, food, travel and fitness brands. It collects subscribers with two-tap sign-up forms, sends SMS, MMS, RCS, email and push campaigns and automated journeys, and offers AI tools for segments, send times and sign-ups. It sells only through its sales team, with plans built around message volume, list size and channels.
Attentive's current pricing could not be confirmed from its own site. See every plan
Good for
- Retail and ecommerce brands with large text and email lists
- Teams that want SMS and email run by one vendor with strategy support
- Brands sending marketing texts in the US and other countries
Worth knowing
- No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
- AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown.
- There is no free plan or self-serve trial; sign-up goes through the sales team.
- Messages can reach customers in 20 or more countries, as the site states.
Key features
- Two-tap sign-up
- Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- SMS, MMS and RCS
- Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- Email and push
- Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- Cross-channel journeys
- Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports.
- AI tools
- AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys.
- Integrations and API
- More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work.
Attentive pricing
We could not confirm Attentive’s current pricing from its own site, so we are not listing plans here. See attentive.com for current prices.
Works with
Attentive alternatives
- Attentive vs Postscript
Free trial · from $49/mo
- Attentive vs Klaviyo
Free plan · from $20/mo
- Attentive vs SimpleTexting
Free trial · from $23.20/mo
- Attentive vs Omnisend
Free plan · from $16/mo
- Attentive vs EZ Texting
Free trial · from $20/mo
Common questions
Is Attentive free?
No. Attentive is a paid product.
What platforms does Attentive work on?
Attentive is available on Web.
Does Attentive have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Attentive is listed for Web.
Does Attentive have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Attentive is listed for Web.
Is Attentive open source?
Attentive is not described as open source on its own site, as read on Oct 18, 2026.
Does Attentive have an API?
Yes. Attentive offers a public API, according to its own site.
What does Attentive integrate with?
Attentive's listing names Shopify, Salesforce, BigCommerce, Zendesk, Recharge, Segment, Snowflake and AfterShip. A listing names up to eight integrations, so it may connect to more.
Who makes Attentive?
Attentive is made by Attentive Mobile Inc. It dates from 2016.
What are the alternatives to Attentive?
The closest alternatives to Attentive in our directory are Postscript, Klaviyo, SimpleTexting, Omnisend and EZ Texting. Each one has a side-by-side comparison with Attentive.
How does Attentive compare with other SMS and chat marketing tools?
Attentive's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1. It stands best on features (B, above 9 of 14) and worst on free plan and trial (F, above 0).
Could I make my own version of Attentive?
To replace Attentive you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. What you could not make: Texts to thousands of numbers, registered with the carriers. Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Shopify, Salesforce and BigCommerce among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.