Attentive vs Klaviyo
We give Attentive a 2.0 GPA and Klaviyo a 2.4, out of 4.0. Klaviyo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attentive
SMS, email, RCS and push marketing for retail brands, sold by quote
Paid
Klaviyo
Email, text and push marketing built on online-store customer data
Free plan · from $20/mo
How we grade them
| 2.0GPAAttentiveFair | 2.4GPAKlaviyoFair | |
|---|---|---|
| Value for money | CNo prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top. | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. |
| Free plan and trial | FNothing free: no free plan and no self-serve trial. Sign-up goes through the sales team. | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. Fine for setting up a new shop. Go over and sending stops until the next cycle or an upgrade. |
| Features | BThe whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times. | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. |
| Ease of use | CNo App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up. | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, though the templates on every plan help. |
| Platforms and integrations | BWeb, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs. | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. |
| Best for | text and email marketing for big retail brands | online stores that market from order data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attentive and Klaviyo. How we grade
Where they differ
- Klaviyo has a free plan. Attentive does not.
- Attentive also covers sMS marketing and popups.
- Klaviyo also covers forms and reports.
In commonWebPublic APIAI featuresMarketing automationEmail campaigns
At a glance
| Attentive | Klaviyo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $20 per month for up to 500 active profiles, billed monthly |
| Free plan | None | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Attentive Mobile Inc. | Klaviyo |
| Price read from | Not confirmed | klaviyo.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Attentive
- Retail and ecommerce brands with large text and email lists
- Teams that want SMS and email run by one vendor with strategy support
- Brands sending marketing texts in the US and other countries
Klaviyo
- Online stores, especially on Shopify, that market from order data
- Brands sending email and text messages from the same flows
- Teams that want segments and reports built on purchase history
Worth knowing
Attentive
- No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
- AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown.
- There is no free plan or self-serve trial; sign-up goes through the sales team.
- Messages can reach customers in 20 or more countries, as the site states.
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Key features
Attentive
- Two-tap sign-up
- Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- SMS, MMS and RCS
- Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- Email and push
- Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- Cross-channel journeys
- Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports.
- AI tools
- AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys.
- Integrations and API
- More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work.
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Plans
Attentive
Pricing could not be confirmed. See attentive.com.
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Ways to pay less
Attentive
No public discounts listed.
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
