Attentive vs Omnisend
We give Attentive a 2.0 GPA and Omnisend a 2.4, out of 4.0. Omnisend grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attentive
SMS, email, RCS and push marketing for retail brands, sold by quote
Omnisend
Email, SMS and push marketing for online stores, priced by contacts
How we grade them
| 2.0GPAAttentiveFair | 2.4GPAOmnisendFair | |
|---|---|---|
| Value for money | CNo prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top. | C$16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message. |
| Free plan and trial | FNothing free: no free plan and no self-serve trial. Sign-up goes through the sales team. | CFree for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email. |
| Features | BThe whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times. | BReady-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5. |
| Ease of use | CNo App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up. | CNo App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app. |
| Platforms and integrations | BWeb, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs. | BWeb only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed. |
| Best for | text and email marketing for big retail brands | ready-made emails for small online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attentive and Omnisend. How we grade
Where they differ
- Omnisend has a free plan. Attentive does not.
- Attentive also covers sMS marketing and popups.
- Omnisend also covers forms and reports.
At a glance
| Attentive | Omnisend | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $16 per month for up to 500 contacts, billed monthly |
| Free plan | None | Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Attentive Mobile Inc. | Omnisend |
| Price read from | Not confirmed | omnisend.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Attentive
- Retail and ecommerce brands with large text and email lists
- Teams that want SMS and email run by one vendor with strategy support
- Brands sending marketing texts in the US and other countries
Omnisend
- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations
Worth knowing
Attentive
- No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
- AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown.
- There is no free plan or self-serve trial; sign-up goes through the sales team.
- Messages can reach customers in 20 or more countries, as the site states.
Omnisend
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Key features
Attentive
- Two-tap sign-up
- Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- SMS, MMS and RCS
- Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- Email and push
- Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- Cross-channel journeys
- Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports.
- AI tools
- AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys.
- Integrations and API
- More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work.
Omnisend
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Plans
Attentive
Pricing could not be confirmed. See attentive.com.
Omnisend
Free$0
250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.
Standard$16
per month for up to 500 contacts, billed monthly
6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.
Pro$59
per month for up to 2,500 contacts, billed monthly
Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.
CustomCustom
For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.
Ways to pay less
Attentive
No public discounts listed.
Omnisend
- Other savings
30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
