Drip vs Omnisend
We give Drip a 2.0 GPA and Omnisend a 2.4, out of 4.0. Omnisend grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Omnisend
Email, SMS and push marketing for online stores, priced by contacts
How we grade them
| 2.0GPADripFair | 2.4GPAOmnisendFair | |
|---|---|---|
| Value for money | D$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least. | C$16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message. |
| Free plan and trial | DNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. | CFree for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email. |
| Features | BStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. | BReady-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5. |
| Ease of use | CNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you. | CNo App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app. |
| Platforms and integrations | BWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. | BWeb only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed. |
| Best for | email flows and pop-ups for Shopify stores | ready-made emails for small online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Drip and Omnisend. How we grade
Price against what you get
Drip starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Omnisend starts at $16 a month and scores 2.7.
They score the same, and Omnisend starts $23 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Drip for less, and 3 score higher than Omnisend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Drip starts at $39 per month and up, by list size and email volume. Omnisend starts at $16 per month for up to 500 contacts, billed monthly.
- Omnisend has a free plan. Drip does not, though it has a free trial.
- Omnisend also covers reports.
At a glance
| Drip | Omnisend | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $39 per month and up, by list size and email volume | $16 per month for up to 500 contacts, billed monthly |
| Free plan | None | Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | Drip | Omnisend |
| Price read from | apps.shopify.com | omnisend.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Drip
- Shopify stores that want flows and pop-ups in one app
- Teams that want unlimited users on one account
- Store owners who would rather run campaigns by asking Claude or ChatGPT
Omnisend
- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations
Worth knowing
Drip
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Omnisend
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Key features
Drip
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Omnisend
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Plans
Drip
Subscription$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Omnisend
Free$0
250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.
Standard$16
per month for up to 500 contacts, billed monthly
6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.
Pro$59
per month for up to 2,500 contacts, billed monthly
Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.
CustomCustom
For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.
Ways to pay less
Drip
No public discounts listed.
Omnisend
- Other savings
30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
