Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Brevo report card
Good · out of 4.0 · graded Oct 17, 2026
Best for big lists you only email now and then
Brevo charges by emails sent rather than contacts kept, which makes it cheap if you have a big list and email it now and then. It also does transactional email, SMS and a sales CRM from the same account. The catch is the cheap plan: automations need Standard, and the free plan stops at 300 emails a day.
Who Brevo is for
- Great if you have thousands of contacts but only email them a few times a month
- Handy when your app or shop needs receipt and password emails as well as newsletters
- Good for small teams adding SMS to their email campaigns
Who Brevo is not for
- Tight if you stay on Starter, which has 1 seat, the Brevo logo and no automations
- Pricey if you want WhatsApp, which starts on the $499 Professional plan
- Skip it if you mail a growing list every day, since the price follows the emails you send
Why Brevo gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more.
- CFree plan and trialFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day.
- BFeaturesCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan.
- CEase of useNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep.
- BPlatforms and integrationsWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Brevo's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Brevo? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/brevo#review"><img src="https://toolgpa.com/badge/brevo.svg" alt="Brevo: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Brevo stands among email marketing and newsletter tools
Brevo's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Brevo’s own letter is outlined.
- BValue for moneyAbove 18 of 24, level with 4
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Brevo, or make your own?
Keep it
To replace Brevo you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $108 a year.
What you could make
- Forms and sales pipeline: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A chat box on your site that reaches you the moment a customer types.
- It plugs into other products, Shopify, WordPress and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Brevo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Brevo?
Brevo is a marketing and sales platform that sends email campaigns, transactional email, SMS and WhatsApp messages from one contact database, with a sales CRM alongside. Its paid plans are priced mainly by how many emails you send each month rather than by how many contacts you store. A free plan allows 300 emails a day.
Brevo has a free plan. Paid plans start at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. See every plan
Good for
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
Worth knowing
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Key features
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Brevo pricing
- Starts at
- $9 per month for 5,000 emails and up to 500 contacts, billed monthly
- Free plan
- Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit. |
| Starter | $9per month for 5,000 emails and up to 500 contacts, billed monthly | 1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails. |
| Standard | $18per month for 5,000 emails and up to 500 contacts, billed monthly | Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000. |
| Professional | $499per month for 150,000 emails, billed monthly | 10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts. |
| Enterprise | Custom | For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations. |
Read from brevo.com on Oct 17, 2026. Prices change, so confirm with Brevo before you buy.
Ways to pay less
- Annual discountSave 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Stated on brevo.com
Works with
Brevo alternatives
- Brevo vs Mailchimp
Free plan · from $13/mo
- Brevo vs MailerLite
Free plan · from $12/mo
- Brevo vs GetResponse
Free plan · from $19/mo
- Brevo vs ActiveCampaign
Free trial · from $15/mo
- Brevo vs Omnisend
Free plan · from $16/mo
Common questions
Is Brevo free?
Brevo has a free plan. Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. Paid plans start at $9 per month for 5,000 emails and up to 500 contacts, billed monthly.
How much does Brevo cost?
Brevo lists 5 plans. Free: $0. Starter: $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Standard: $18 per month for 5,000 emails and up to 500 contacts, billed monthly. Professional: $499 per month for 150,000 emails, billed monthly. Enterprise: custom pricing. Prices were read from brevo.com on Oct 17, 2026.
What platforms does Brevo work on?
Brevo is available on Web.
Does Brevo offer any discounts?
Brevo publicly lists the following: Save 10% with yearly billing.
Does Brevo have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Brevo is listed for Web.
Does Brevo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Brevo is listed for Web.
Is Brevo open source?
Brevo is not described as open source on its own site, as read on Oct 17, 2026.
Does Brevo have an API?
Yes. Brevo offers a public API, according to its own site.
What does Brevo integrate with?
Brevo's listing names Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude. A listing names up to eight integrations, so it may connect to more.
Who makes Brevo?
Brevo is made by Brevo. It dates from 2012.
What are the alternatives to Brevo?
The closest alternatives to Brevo in our directory are Mailchimp, MailerLite, GetResponse, ActiveCampaign and Omnisend. Each one has a side-by-side comparison with Brevo.
How does Brevo compare with other email marketing and newsletter tools?
Brevo's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5. It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Is Brevo good value for money?
ToolGPA grades Brevo B for value for money. Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Brevo?
To replace Brevo you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $108 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. A chat box on your site that reaches you the moment a customer types. It plugs into other products, Shopify, WordPress and Stripe among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.