Sendlane review (2026): is it worth $100 a month?
Email and SMS marketing for online stores, priced by sends
Black Friday: is there a Sendlane sale?
Sendlane report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for ecommerce stores that want email priced by sends
Sendlane is email and SMS marketing for online stores, with automations, segmentation and unlimited contacts. Pricing is by sends: $100 a month for 50,000 emails. SMS costs extra, and a banner says Privy has acquired Sendlane, so plans and prices may change.
Who Sendlane is for
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Who Sendlane is not for
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
Why Sendlane gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed.
- CFree plan and trialA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan.
- BFeaturesAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job.
- CEase of useA web app with no rating on record. Automations and store connections are yours to set up.
- BPlatforms and integrationsWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences.
What these grades rest on. Graded from this listing, whose facts were read from Sendlane's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sendlane#review"><img src="https://toolgpa.com/badge/sendlane.svg" alt="Sendlane: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Sendlane stands among email marketing and newsletter tools
Sendlane's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 23 of 57) and worst on value for money (D, above 1).
Its paid plans start at $100 a month, against a middle price of $15 for the category: 43 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Sendlane’s own letter is outlined.
- DValue for moneyAbove 1 of 57, level with 8
- CFree plan and trialAbove 11 of 57, level with 31
- BFeaturesAbove 23 of 57, level with 34
- CEase of useAbove 5 of 57, level with 48
- BPlatforms and integrationsAbove 7 of 57, level with 50
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Sendlane, or make your own?
Keep it
To replace Sendlane you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $1,200 a year.
What you could make
- Popups: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Shopify, WooCommerce and ClickBank among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sendlane’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Sendlane?
Sendlane is an email and SMS marketing platform built around ecommerce stores, with prebuilt automations, forms and popups, and integrations for Shopify and WooCommerce. Plans are priced by monthly email sends, with unlimited contacts. Its site now says Sendlane has been acquired by Privy.
Worth knowing
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Sendlane pricing
As of Nov 12, 2026, Sendlane is a paid product with a free trial, starting at $100 per month for up to 50,000 emails, billed monthly.
- Starts at
- $100 per month for up to 50,000 emails, billed monthly
- Free plan
- None
- Free trial
- 60-day free trial, limited to 100 contacts and 500 email sends
| Plan | Price | What you get |
|---|---|---|
| Email sends | $100per month for up to 50,000 emails, billed monthly | Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000. |
Read from sendlane.com on Nov 12, 2026. Prices change, so confirm with Sendlane before you buy.
Ways to pay less
- Annual discountSave about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Stated on sendlane.com
Works with
- Shopify
- WooCommerce
- ClickBank
- Miva
- Smile.io
- OneClick
- Zapier
- Facebook Custom Audiences
Sendlane alternatives
- Sendlane vs Klaviyo
Free plan · from $20/mo
- Sendlane vs Omnisend
Free plan · from $16/mo
- Sendlane vs Drip
Free trial · from $39/mo
- Sendlane vs Privy
Free trial · from $30/mo
- Sendlane vs Mailchimp
Free plan · from $13/mo
Common questions
Does Sendlane have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Sendlane is listed for Web.
Does Sendlane have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Sendlane is listed for Web.
Is Sendlane open source?
Sendlane is not described as open source on its own site, as read on Nov 12, 2026.
Does Sendlane have an API?
Yes. Sendlane offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.