The Sendlane Insider’s Guide
Everything we know about Sendlane in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sendlane
The Insider’s Guide
Email and SMS marketing for online stores, priced by sends
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Sendlane’s own pages.
Made by Sendlane · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sendlane’s own pages, its app-store listings and our grades. Every fact in it is on Sendlane’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 17 of the 57 other email marketing and newsletter tools we grade
Sendlane is an email and SMS marketing platform built around ecommerce stores, with prebuilt automations, forms and popups, and integrations for Shopify and WooCommerce. Plans are priced by monthly email sends, with unlimited contacts. Its site now says Sendlane has been acquired by Privy.
To get you started, here are 9 things to know about Sendlane, taken from its own pages and our grades.
SMS costs extra, and a banner says Privy has acquired Sendlane, so plans and prices may change.
- 1
Best for ecommerce stores that want email priced by sends
Sendlane is email and SMS marketing for online stores, with automations, segmentation and unlimited contacts.
- 2
Paid plans start at $100 a month
As its pricing page puts it: $100 per month for up to 50,000 emails, billed monthly.
- 3
You can try it first
60-day free trial, limited to 100 contacts and 500 email sends
- 4
It runs on Web
Web.
- 5
Automations
Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- 6
Segmentation
Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- 7
Store integrations
Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- 8
A 2.2 GPA, above 17 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Sendlane you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Sendlane at a glance
- Pricing
- Free trial, from $100 per month for up to 50,000 emails, billed monthly
- Free plan
- No
- Free trial
- 60-day free trial, limited to 100 contacts and 500 email sends
- Runs on
- Web
- Made by
- Sendlane
- Category
- Email Marketing & Newsletters
- Our grade
- 2.2 GPA, fair
The report card
Best for ecommerce stores that want email priced by sends
Sendlane is email and SMS marketing for online stores, with automations, segmentation and unlimited contacts. Pricing is by sends: $100 a month for 50,000 emails. SMS costs extra, and a banner says Privy has acquired Sendlane, so plans and prices may change.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | C | A 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | B | Automations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | C | A web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | B | Web only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sendlane is for
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Who it is not for
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
Good to know
Good for
- Online stores on Shopify or WooCommerce with large lists
- Senders who want to pay for volume rather than contact count
- Teams that want 24/7 chat support on every plan
Worth knowing
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$100
A month to start
Sendlane is a paid product with a free trial, starting at $100 per month for up to 50,000 emails, billed monthly.
Contacts are unlimited, but the entry step is the lowest price listed.
Email sends
$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Trying it first
60-day free trial, limited to 100 contacts and 500 email sends
Read from sendlane.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Stated on sendlane.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email and SMS marketing for online stores, priced by sends. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, email campaigns, sMS marketing, a/B testing, popups.
Automations, segmentation, store integrations, forms and popups, with SMS as an add-on.
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- ClickBank
- Miva
- Smile.io
- OneClick
- Zapier
- Facebook Custom Audiences
Sendlane is made by Sendlane.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/57
Other email marketing and newsletter tools it is graded above
Sendlane's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 23 of 57) and worst on value for money (D, above 1).
Its paid plans start at $100 a month, against a middle price of $15 for the category: 43 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Sendlane’s own letter is outlined.
- DValue for moneyAbove 1 of 57
- CFree plan and trialAbove 11 of 57
- BFeaturesAbove 23 of 57
- CEase of useAbove 5 of 57
- BPlatforms and integrationsAbove 7 of 57
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Sendlane is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Sendlane you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $1,200 a year.
What you could make
- Popups: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Shopify, WooCommerce and ClickBank among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sendlane’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Omnisend, Drip, Privy and Mailchimp
The 5 tools Sendlane is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- Klaviyo has a free plan. Sendlane does not, though it has a free trial.
- Sendlane also covers sMS marketing, a/B testing and popups.
- Klaviyo also covers forms and reports.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Omnisend has a free plan. Sendlane does not, though it has a free trial.
- Sendlane also covers sMS marketing, a/B testing and popups.
- Omnisend also covers forms and reports.
- 2.0GPA
Drip
Free trial · from $39/mo
Email automation and pop-ups for online stores.
- Sendlane also covers sMS marketing, a/B testing and popups.
- Drip also covers forms.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- Sendlane also covers sMS marketing, a/B testing and popups.
- Privy also covers forms and business texting.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. Sendlane does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- Sendlane also covers sMS marketing, a/B testing and popups.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sendlane free?
No, Sendlane is a paid product, but you can try it first. 60-day free trial, limited to 100 contacts and 500 email sends.
How much does Sendlane cost?
Sendlane lists one plan. Email sends: $100 per month for up to 50,000 emails, billed monthly.
What platforms does Sendlane work on?
Sendlane is available on Web.
Does Sendlane offer any discounts?
Sendlane publicly lists the following: Save about 16% with annual billing.
Does Sendlane have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Sendlane is listed for Web.
Does Sendlane have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Sendlane is listed for Web.
Is Sendlane open source?
Sendlane is not described as open source on its own site, as read on Nov 12, 2026.
Does Sendlane have an API?
Yes. Sendlane offers a public API, according to its own site.
What does Sendlane integrate with?
Sendlane's listing names Shopify, WooCommerce, ClickBank, Miva, Smile.io, OneClick, Zapier and Facebook Custom Audiences.
Who makes Sendlane?
Sendlane is made by a company of the same name.
What are the alternatives to Sendlane?
The closest alternatives to Sendlane in our directory are Klaviyo, Omnisend, Drip, Privy and Mailchimp.
How does Sendlane compare with other email marketing and newsletter tools?
Sendlane's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Is Sendlane good value for money?
ToolGPA grades Sendlane D for value for money. Its paid plans start at $100 a month, against a middle price of $15 for the category: 43 of the 47 others that charge start lower.
Could I make my own version of Sendlane?
To replace Sendlane you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Sendlane’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Sendlane's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Sendlane. Prices change, so check sendlane.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sendlane, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sendlane
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sendlane: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/sendlane
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/sendlane/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Sendlane, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sendlane’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Sendlane is a trademark of its owner, and this guide is not made, paid for or approved by Sendlane. Prices and plans change: check sendlane.com before you buy.