Omnisend vs Sendlane (2026): which should you pick?
As of Nov 12, 2026, Omnisend grades higher than Sendlane: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Omnisend grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Omnisend
Email, SMS and push marketing for online stores, priced by contacts
Sendlane
Email and SMS marketing for online stores, priced by sends
Which one is for you
Pick Omnisend if
- Fits if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
- Works for shops leaving another tool, as Omnisend moves it over free in about five days
Look elsewhere if
- Pricey if lots of people get your automated emails, since all of them count toward the bill
- Skip it if you don't run an online store, as most of what you pay for is shop tools
- Tight if you want texts on Standard, as SMS needs the $59 Pro plan and is billed per message
- Watch out: Standard caps email at 12 times your list, and personalized content is an add-on from $5 a month
- Not for you if you want a public API, as none is listed
Pick Sendlane if
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Look elsewhere if
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
How we grade them
| 2.4GPAOmnisendFair | 2.2GPASendlaneFair | |
|---|---|---|
| Value for money | C$16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message. | D$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | CFree for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. That's room to try the shop automations, not to run a store's email. | CA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | BReady-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5. | BAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | CNo App Store rating on record. There are ready-made automations, but you'll still connect your shop and set up forms and segments in the web app. | CA web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | BWeb only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed. | BWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
| Best for | ready-made emails for small online shops | ecommerce stores that want email priced by sends |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Omnisend and Sendlane. How we grade
Price against what you get
Omnisend starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendlane starts at $100 a month and scores 2.7.
They score the same, and Omnisend starts $84 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Omnisend for less, and 3 score higher than Sendlane for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Omnisend also covers forms and reports.
- Sendlane also covers sMS marketing, a/B testing and popups.
At a glance
| Omnisend | Sendlane | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $16 per month for up to 500 contacts, billed monthly | $100 per month for up to 50,000 emails, billed monthly |
| Free plan | Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support. | None |
| Free trial | None listed | 60-day free trial, limited to 100 contacts and 500 email sends |
| Web | ||
| Made by | Omnisend | Sendlane |
| Price read from | omnisend.com | sendlane.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Omnisend
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Sendlane
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
Omnisend
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Sendlane
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Plans
Omnisend
Free$0
250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.
Standard$16
per month for up to 500 contacts, billed monthly
6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.
Pro$59
per month for up to 2,500 contacts, billed monthly
Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.
CustomCustom
For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.
Sendlane
Email sends$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Ways to pay less
Omnisend
- Other savings
30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
Sendlane
- Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Common questions
Which is cheaper, Omnisend or Sendlane?
As of Nov 12, 2026, Omnisend is cheaper to start with: $16 a month, against $100 a month for Sendlane. Omnisend starts at $16 per month for up to 500 contacts, billed monthly, and Sendlane starts at $100 per month for up to 50,000 emails, billed monthly.
Which has a free plan, Omnisend or Sendlane?
As of Nov 12, 2026, only Omnisend has a free plan. Sendlane does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.