MailerLite
Email newsletters, automations, sites and paid subscriptions
MailerLite report card
Good · out of 4.0 · graded Oct 17, 2026
Best for a newsletter with a simple website on the side
MailerLite is the sensible pick for a small business or creator who wants newsletters, automations and a simple website in one place. Paid plans start at $12 a month and you're paying for list size, not for unlocking features. The free plan stops at 250 subscribers, though, and you'll pass that sooner than you think.
Who MailerLite is for
- Great if you want a newsletter, a few automations and a basic website without juggling three tools
- Handy when you're selling a paid newsletter or an ebook and already use Stripe
- Good for small lists, since every paid plan has the same features and only the price grows
Who MailerLite is not for
- Tight if you're staying free and your list is heading past 250 people
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
Why MailerLite gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off.
- CFree plan and trialFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed.
- BFeaturesThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend.
- BEase of use4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations.
- BPlatforms and integrationsWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B.
What these grades rest on. Graded from this listing, whose facts were read from MailerLite's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/mailerlite#review"><img src="https://toolgpa.com/badge/mailerlite.svg" alt="MailerLite: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where MailerLite stands among email marketing and newsletter tools
MailerLite's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on ease of use (B, above 22 of 24) and worst on free plan and trial (C, above 2).
Its paid plans start at $12 a month, against a middle price of $13 for the category: 9 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. MailerLite’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- BEase of useAbove 22 of 24
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep MailerLite, or make your own?
Keep it
To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $144 a year.
What you could make
- Paid newsletters and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Shopify, WooCommerce and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. MailerLite’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is MailerLite?
MailerLite is an email marketing service for small businesses and creators. Besides newsletters and automated emails it builds websites, landing pages and sign-up forms, and can sell digital products, bookings and paid newsletter subscriptions through Stripe. Paid plans include the same features and are priced by subscriber count.
MailerLite has a free plan. Paid plans start at $12 per month for up to 500 subscribers, billed monthly. See every plan
Good for
- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe
Worth knowing
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Key features
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
MailerLite pricing
- Starts at
- $12 per month for up to 500 subscribers, billed monthly
- Free plan
- Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API.
- Free trial
- 14-day free trial of paid features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only. |
| Comfort | $12per month for up to 500 subscribers, billed monthly | Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers. |
| Power | $25per month for up to 500 subscribers, billed monthly | Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers. |
| Enterprise | Custom | For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on. |
Read from mailerlite.com on Oct 17, 2026. Prices change, so confirm with MailerLite before you buy.
Ways to pay less
- Annual discountSave 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
Stated on mailerlite.com - Nonprofit30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Stated on mailerlite.com
How people rate the MailerLite app
4.7
out of 5 for the iPhone and iPad app
- 5 stars83%
- 4 stars9%
- 3 stars3%
- 2 stars2%
- 1 star3%
1,117 ratings on the App Store in the United States, read Oct 17, 2026. It rates the app, not everything the product does. See the listing
Works with
MailerLite alternatives
- MailerLite vs Mailchimp
Free plan · from $13/mo
- MailerLite vs Kit
Free plan · from $33/mo
- MailerLite vs Brevo
Free plan · from $9/mo
- MailerLite vs beehiiv
Free plan · from $49/mo
- MailerLite vs GetResponse
Free plan · from $19/mo
Common questions
Is MailerLite free?
MailerLite has a free plan. Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. Paid plans start at $12 per month for up to 500 subscribers, billed monthly.
How much does MailerLite cost?
MailerLite lists 4 plans. Free: $0. Comfort: $12 per month for up to 500 subscribers, billed monthly. Power: $25 per month for up to 500 subscribers, billed monthly. Enterprise: custom pricing. Prices were read from mailerlite.com on Oct 17, 2026.
What platforms does MailerLite work on?
MailerLite is available on Web and iOS.
Does MailerLite offer any discounts?
MailerLite publicly lists the following: Save 10% with yearly billing; 30% off paid plans for nonprofits.
How is MailerLite rated?
MailerLite's iPhone and iPad app averages 4.7 out of 5 from 1,117 ratings on the App Store in the United States, as read on Oct 17, 2026. That is the store's rating of the app, not a score from us.
Does MailerLite have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. MailerLite is listed for Web and iOS.
Does MailerLite have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. MailerLite is listed for Web and iOS.
Is MailerLite open source?
MailerLite is not described as open source on its own site, as read on Oct 17, 2026.
Does MailerLite have an API?
Yes. MailerLite offers a public API, according to its own site.
What does MailerLite integrate with?
MailerLite's listing names Shopify, WooCommerce, Stripe, Claude and ChatGPT. A listing names up to eight integrations, so it may connect to more.
Does MailerLite have a free trial?
Yes. 14-day free trial of paid features, no credit card required.
Who makes MailerLite?
MailerLite is made by MailerLite. It dates from 2010.
What are the alternatives to MailerLite?
The closest alternatives to MailerLite in our directory are Mailchimp, Kit, Brevo, beehiiv and GetResponse. Each one has a side-by-side comparison with MailerLite.
How does MailerLite compare with other email marketing and newsletter tools?
MailerLite's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5. It stands best on ease of use (B, above 22 of 24) and worst on free plan and trial (C, above 2).
Is MailerLite good value for money?
ToolGPA grades MailerLite C for value for money. Its paid plans start at $12 a month, against a middle price of $13 for the category: 9 of the 22 others that charge start lower. On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Could I make my own version of MailerLite?
To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $144 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. A real app for iOS. Something home-made would be a web page. It plugs into other products, Shopify, WooCommerce and Stripe among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026. What people say is linked where it appears.