Userlist review (2026): is it worth $119 a month, billed yearly?
Lifecycle email and in-app messages for SaaS user and company accounts
Black Friday: is there a Userlist sale?
Userlist report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for email and in-app messages for SaaS products
Userlist sends email and in-app messages from what users and their companies do inside a SaaS product. It starts at $119 a month for 10,000 users, A/B tests sit on the $279 plan, and it counts every stored user whether active or not.
Who Userlist is for
- Fits if you run a SaaS product and want mail triggered by what users and companies do
- Works for teams with developers who can send events from the app
Who Userlist is not for
- Not for you if you just want to send a newsletter to a list
- Pricey if you need A/B tests or goals, which are on Professional at $279 a month
- Tight if you store lots of dormant users, since every user counts, active or not
- Skip it if you want a free plan, as there is only a 14-day trial
Why Userlist gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyBasic is $119 a month for up to 10,000 users billed yearly, which is in the dearer end of this category. A/B tests, goals and webhooks need Professional at $279, and each extra 1,000 users is $10 to $12 a month.
- CFree plan and trialA 14-day free trial, and no free plan. The page we read doesn't say if the trial needs a card.
- CFeaturesUsers and companies, visual workflows, in-app messages, transactional email and an API. A/B tests, goals and outbound webhooks are Professional only.
- CEase of useNo store rating on record. You have to send data from your product through the API or integrations first.
- BPlatforms and integrationsWeb only, with an API and integrations like ActiveCampaign, Airtable and Amplitude.
What these grades rest on. Graded from this listing, whose facts were read from Userlist's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/userlist#review"><img src="https://toolgpa.com/badge/userlist.svg" alt="Userlist: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Userlist stands among email marketing and newsletter tools
Userlist's GPA of 2.0 is higher than 25 of the 102 other email marketing and newsletter tools we grade, and level with 16.
It stands best on platforms and integrations (B, above 31 of 102) and worst on value for money (D, above 1).
Its paid plans start at $119 a month, against a middle price of $19 for the category: 68 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 33 tools score higher and cost less.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. Userlist’s own letter is outlined.
- DValue for moneyAbove 1 of 102, level with 19
- CFree plan and trialAbove 33 of 102, level with 49
- CFeaturesAbove 4 of 102, level with 42
- CEase of useAbove 11 of 102, level with 86
- BPlatforms and integrationsAbove 31 of 102, level with 71
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Userlist, or make your own?
Keep it
To replace Userlist you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 61 of the 102 other email marketing and newsletter tools grade higher. It costs $1,428 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
- Connections to other products, each kept working as those products change.
- Splitting visitors between versions and telling you which won.
What this rests on. Userlist’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Userlist?
Userlist is an email and in-app messaging platform built for SaaS companies. It tracks both individual users and the company accounts they belong to, so a campaign can start from an action by a user or by a whole company. Plans are priced by the number of users stored.
Worth knowing
- Priced by the number of users stored, counted at the highest level in the previous 30 days, and all users count whether active or not.
- A/B testing, conversion goals and outbound webhooks are Professional features.
- There is no free plan; new accounts start on a 14-day trial.
- Built around data sent from a SaaS product, so it suits a product with an API or integration more than a simple newsletter list.
Key features
- Users and companies
- Stores many-to-many relationships between users and company accounts, with profiles, activity feeds and segments for each.
- Visual workflows
- A visual builder for onboarding and lifecycle campaigns, triggered by user or company events.
- In-app messages
- Sends messages inside the product as well as by email, plus internal notifications to your own team.
- Transactional email
- Receipts and notifications can be sent from the same tool as marketing and lifecycle email.
- Developer API
- Data comes in through an HTTP API and client libraries, or through customer data platform integrations.
- Conversion goals and A/B tests
- Measure whether a workflow reached its goal and split-test messages. Both need the Professional plan.
Userlist pricing
As of Nov 13, 2026, Userlist is a paid product with a free trial, starting at $119 per month for up to 10,000 users, billed annually ($149 monthly).
- Starts at
- $119 per month for up to 10,000 users, billed annually ($149 monthly)
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Basic | $119per month for up to 10,000 users, billed annually ($149 monthly) | Marketing, lifecycle and transactional email, broadcasts, visual workflows, in-app messages and company accounts, with 5 team seats. Each additional 1,000 users costs $10 a month. |
| Professional | $279per month for up to 10,000 users, billed annually ($349 monthly) | Everything in Basic plus A/B split testing, conversion goals, advanced workflow logic, outbound webhooks and 10 team seats. Each additional 1,000 users costs $12 a month. |
| Enterprise | Custom | Custom message limits, a dedicated account manager and monthly review calls, sold through sales. |
Read from userlist.com on Nov 13, 2026. Prices change, so confirm with Userlist before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
Userlist's pricing page shows annual billing at a 20% saving over monthly billing.
Stated on userlist.com
Works with
- ActiveCampaign
- Airtable
- Amplitude
- Cloudflare Turnstile
Userlist alternatives
- Userlist vs Customer.io
Free trial · from $100/mo
- Userlist vs Loops
Free plan · from $49/mo
- Userlist vs Encharge
Free trial · from $79/mo
- Userlist vs Vero
Free trial · from $49/mo
- Userlist vs Drip
Free trial · from $39/mo
Common questions
Does Userlist have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Userlist is listed for Web.
Does Userlist have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Userlist is listed for Web.
Is Userlist open source?
Userlist is not described as open source on its own site, as read on Nov 13, 2026.
Does Userlist have an API?
Yes. Userlist offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.