Userlist vs Vero (2026): which should you pick?

Pick Userlist if

• Fits if you run a SaaS product and want mail triggered by what users and companies do
• Works for teams with developers who can send events from the app

Look elsewhere if

• Not for you if you just want to send a newsletter to a list
• Pricey if you need A/B tests or goals, which are on Professional at $279 a month
• Tight if you store lots of dormant users, since every user counts, active or not
• Skip it if you want a free plan, as there is only a 14-day trial

Pick Vero if

• Fits if you want emails triggered by what users do in your product
• Works for small teams under 5,000 profiles, where Starter is published

Look elsewhere if

• Tight if you send more than 10,000 emails, 20,000 push messages or 160,000 events a month, because Starter then ends
• Watch out: SMS is only on the custom Professional plan
• Skip it if you want chat support or a priority response, which are Professional only
• Watch out: Starter support is email only, 24 hours a day on weekdays
• Skip it if you want a phone or desktop app, as it is web only

Userlist

• Priced by the number of users stored, counted at the highest level in the previous 30 days, and all users count whether active or not.
• A/B testing, conversion goals and outbound webhooks are Professional features.
• There is no free plan; new accounts start on a 14-day trial.
• Built around data sent from a SaaS product, so it suits a product with an API or integration more than a simple newsletter list.

Vero

• Starter has fixed caps on emails, push messages and events, and Vero then moves you to a custom plan.
• SMS is only on the custom Professional plan.
• Chat support and priority response are limited to Professional; Starter gets email support, 24 hours a day on weekdays.

Userlist

Users and companies

Stores many-to-many relationships between users and company accounts, with profiles, activity feeds and segments for each.

Visual workflows

A visual builder for onboarding and lifecycle campaigns, triggered by user or company events.

In-app messages

Sends messages inside the product as well as by email, plus internal notifications to your own team.

Transactional email

Receipts and notifications can be sent from the same tool as marketing and lifecycle email.

Developer API

Data comes in through an HTTP API and client libraries, or through customer data platform integrations.

Conversion goals and A/B tests

Measure whether a workflow reached its goal and split-test messages. Both need the Professional plan.

Vero

Journeys

Multi-step workflows triggered by customer events and attributes, with email, push and SMS steps.

Broadcasts

One-to-many campaigns to a saved audience, including newsletters and A/B tests.

Audiences

Segments built on customer properties, activity events and message activity, with a visual designer and real-time updates.

Data and integrations

A track API, plus connections to Segment, RudderStack, Zapier, Make and warehouses such as Snowflake, Redshift and BigQuery.

AI agents and MCP server

Vero lists AI agents and an MCP server among its products, for working with the account through an AI tool.

Userlist

• Basic$119

  per month for up to 10,000 users, billed annually ($149 monthly)

  Marketing, lifecycle and transactional email, broadcasts, visual workflows, in-app messages and company accounts, with 5 team seats. Each additional 1,000 users costs $10 a month.

• Professional$279

  per month for up to 10,000 users, billed annually ($349 monthly)

  Everything in Basic plus A/B split testing, conversion goals, advanced workflow logic, outbound webhooks and 10 team seats. Each additional 1,000 users costs $12 a month.

• EnterpriseCustom

  Custom message limits, a dedicated account manager and monthly review calls, sold through sales.

Vero

• Starter$49

  per month, billed annually ($54 billed monthly)

  Up to 5,000 profiles, 10,000 emails, 20,000 push messages and 160,000 tracked events a month. Going over leads to a custom plan.

• ProfessionalCustom

  Custom volumes of profiles, emails, push, SMS and events, with priority response, chat support through Slack and a customer success manager.

Userlist

• Annual discount

  Save 20% with annual billing

  Userlist's pricing page shows annual billing at a 20% saving over monthly billing.

Vero

• Annual discount

  10% off when prepaying annually

  Vero's pricing page says it gives a 10% discount when you prepay for the year.