Campaigner
Email marketing with multi-path workflows and audience insights
Campaigner report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for segmented email for small online stores
Campaigner is a straight email tool with real depth: multi-path workflows, segments by behaviour, content that changes for each reader, and cart emails for WooCommerce, BigCommerce and Shopify stores. Essentials is $14 a month for up to 1,000 contacts. But workflows and dropping Campaigner's branding both need Advanced at $35, and there's no free plan.
Who Campaigner is for
- Great if you run a WooCommerce, BigCommerce or Shopify store and want cart and back-in-stock emails
- Handy when you segment hard by behaviour and want emails that change for each reader
- Good for teams that move contacts in bulk over SFTP or the API
Who Campaigner is not for
- Skip it if you want automations on the cheapest plan, as workflows start on Advanced at $35
- Not for you if you mind someone else's logo in your emails, as Essentials keeps Campaigner branding
- Tight if you want texts too, as SMS is a separate product, Campaigner SMS
Why Campaigner gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyEssentials is $14 a month for up to 1,000 contacts, right at the middle of what email tools charge, and $72 at 10,000. But it has no automation workflows and keeps Campaigner branding; both need Advanced at $35. Campaigner doesn't say whether prices are billed monthly or yearly.
- CFree plan and trialNo free plan, but a 30-day free trial with full access to every feature, and no card is mentioned. A month is long enough to run a real campaign or two.
- BFeaturesThe whole job: drag-and-drop and HTML editors, A/B and multivariate tests, multi-path workflows with rule triggers, dynamic content, segments, landing pages and store-driven cart emails. Workflows need Advanced, and SMS is a separate product.
- CEase of useNo App Store rating on record, and it's a web app where the work is building templates, segments and branching workflows. The builder checks for errors before launch, which helps, but expect some learning.
- BPlatforms and integrationsWeb only, with WooCommerce, BigCommerce, Shopify, Zapier, HubSpot, Salesforce, Google Analytics and Adobe Analytics, plus a REST API, webhooks and SFTP imports. No desktop or phone app, so B is the ceiling.
What these grades rest on. Graded from this listing, whose facts were read from Campaigner's own pages on 18 October 2026. Its pricing page refused our check on the day this card was written, so the card goes on the listing. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/campaigner#review"><img src="https://toolgpa.com/badge/campaigner.svg" alt="Campaigner: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Campaigner stands among email marketing and newsletter tools
Campaigner's GPA of 2.4 is higher than 7 of the 27 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 4 of 27) and worst on ease of use (C, above 1).
Its paid plans start at $14 a month, against a middle price of $14 for the category: 13 of the 26 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 28 email marketing and newsletter tools we grade, cut by the letter each got. Campaigner’s own letter is outlined.
- CValue for moneyAbove 6 of 27, level with 13
- CFree plan and trialAbove 2 of 27, level with 20
- BFeaturesAbove 4 of 27, level with 23
- CEase of useAbove 1 of 27, level with 23
- BPlatforms and integrationsAbove 0 of 27, level with 27
Price against what you get
Each dot is one of 27 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Campaigner, or make your own?
Keep it
To replace Campaigner you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 11 of the 27 other email marketing and newsletter tools grade higher. It costs $168 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, WooCommerce, BigCommerce and Shopify among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Campaigner’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Campaigner?
Campaigner is an email marketing platform for businesses that want automation and segmentation without a full marketing suite. It sends campaigns built in drag-and-drop or HTML editors, runs simple and multi-path workflows, personalizes content when an email is opened, and connects to online stores for cart and purchase emails. Plans are priced by contact count, and text messaging is sold as a separate product.
Campaigner is a paid product with a free trial, starting at $14 per month for up to 1,000 contacts. See every plan
Good for
- Businesses that want branching workflows at a low entry price
- Online stores sending cart and back-in-stock emails
- Teams that segment heavily by contact data and behavior
Worth knowing
- Essentials has no automation workflows and keeps Campaigner branding on emails; both need Advanced.
- Reputation Defender list cleaning costs 20% of the plan price, and transactional email is an add-on on Custom plans.
- The pricing page shows monthly prices without saying whether they are billed monthly or yearly, and gives no price above 100,000 contacts.
- Text messaging is a separate product, Campaigner SMS, which can add SMS steps to workflows.
Key features
- Editors and templates
- Drag-and-drop and HTML editors, mobile-ready templates, reusable content blocks, content pulled from RSS feeds or a URL, and an AI subject line generator.
- Automation workflows
- A visual builder for straight-line or multi-path workflows with time, rule, conditional and custom triggers, delays and an error check before launch. Advanced plan and up.
- Segmentation and dynamic content
- Segments by contact fields, campaign activity, form submissions and, on Advanced, location. Dynamic and conditional content changes an email for each reader.
- Audience Insights and AI Insight Builder
- A dashboard of contact demographics such as age, location and home ownership, and an add-on that builds mailing lists from a plain-language description.
- Ecommerce emails
- Free WooCommerce and BigCommerce plugins and a Shopify plug-in sync store data for abandoned cart and back-in-stock emails, with purchase history segments on Advanced.
- API, webhooks and SFTP
- A REST API, webhooks for contact, list and campaign activity, and scheduled SFTP imports and exports on every plan.
Campaigner pricing
- Starts at
- $14 per month for up to 1,000 contacts
- Free plan
- None
- Free trial
- 30-day free trial with full access to every feature
| Plan | Price | What you get |
|---|---|---|
| Essentials | $14per month for up to 1,000 contacts, billing term not stated | Editors, templates, A/B and multivariate tests, autoresponders, landing pages and reports, with Campaigner branding. $72 a month at 10,000 contacts. |
| Advanced | $35per month for up to 1,000 contacts, billing term not stated | Adds multi-path workflows with time and rule triggers, conversion tracking, purchase behavior and no branding. $124 a month at 10,000 contacts. |
| Custom | Custom | For large senders: sub-accounts, single sign-on, a dedicated account manager and deliverability consulting. Setup fees may apply. |
Read from campaigner.com on Oct 18, 2026. Prices change, so confirm with Campaigner before you buy.
Works with
Campaigner alternatives
- Campaigner vs iContact
Free trial · from $9/mo
- Campaigner vs Constant Contact
Free trial · from $10.20/mo
- Campaigner vs ActiveCampaign
Free trial · from $15/mo
- Campaigner vs GetResponse
Free plan · from $19/mo
- Campaigner vs Benchmark Email
Free plan · from $16/mo
Common questions
Is Campaigner free?
No, Campaigner is a paid product, but you can try it first. 30-day free trial with full access to every feature.
How much does Campaigner cost?
Campaigner lists 3 plans. Essentials: $14 per month for up to 1,000 contacts, billing term not stated. Advanced: $35 per month for up to 1,000 contacts, billing term not stated. Custom: custom pricing. Prices were read from campaigner.com on Oct 18, 2026.
What platforms does Campaigner work on?
Campaigner is available on Web.
Does Campaigner have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Campaigner is listed for Web.
Does Campaigner have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Campaigner is listed for Web.
Is Campaigner open source?
Campaigner is not described as open source on its own site, as read on Oct 18, 2026.
Does Campaigner have an API?
Yes. Campaigner offers a public API, according to its own site.
What does Campaigner integrate with?
Campaigner's listing names WooCommerce, BigCommerce, Shopify, Zapier, HubSpot, Salesforce, Google Analytics and Adobe Analytics. A listing names up to eight integrations, so it may connect to more.
Who makes Campaigner?
Campaigner is made by J2 Global Canada, Inc. It dates from 1999.
What are the alternatives to Campaigner?
The closest alternatives to Campaigner in our directory are iContact, Constant Contact, ActiveCampaign, GetResponse and Benchmark Email. Each one has a side-by-side comparison with Campaigner.
How does Campaigner compare with other email marketing and newsletter tools?
Campaigner's GPA of 2.4 is higher than 7 of the 27 other email marketing and newsletter tools we grade, and level with 9. It stands best on features (B, above 4 of 27) and worst on ease of use (C, above 1).
Is Campaigner good value for money?
ToolGPA grades Campaigner C for value for money. Its paid plans start at $14 a month, against a middle price of $14 for the category: 13 of the 26 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Campaigner?
To replace Campaigner you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 27 other email marketing and newsletter tools grade higher. It costs $168 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, WooCommerce, BigCommerce and Shopify among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.