VerticalResponse review (2026): is it worth $13 a month?
Email marketing for small businesses, priced by list size
Black Friday: is there a VerticalResponse sale?
VerticalResponse report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for small-list email with a 60-day trial
VerticalResponse is email marketing for small businesses, with unlimited sends, landing pages and pop-ups from $13 a month for 500 contacts. The price climbs with your list, there's no free plan, and A/B tests and advanced reporting need Pro.
Who VerticalResponse is for
- Fits if you send to a few hundred contacts and want a long trial before paying
- Works for sending to a list with landing pages and pop-ups bundled in
Who VerticalResponse is not for
- Skip it if you want a free plan: the only free option is the 60-day trial
- Pricey if your list grows, with $40 a month at 2,500 contacts on Basic and $58 on Pro
- Tight if you need A/B subject tests or advanced reporting, which are Pro only
- Watch out: Test Kit previews cost credits, and prices for bigger lists come from a calculator or a sales form
- Too light for anyone who needs a list of connected apps, as none are named
Why VerticalResponse gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$13 a month for 500 contacts, then $28 at 1,000 and $40 at 2,500. That sits between the cheaper quarter ($9.99) and the dearer quarter ($33) of email tools, and it rises fast.
- CFree plan and trialNo free plan, but the 60-day trial needs no credit card, which is a long look.
- CFeaturesEditor, follow-ups, autoresponders, landing pages, pop-ups and surveys. A/B subject tests and advanced reporting are Pro only, and Test Kit previews are bought in credits.
- CEase of useNo rating on record. It's a web app where you build the emails and the follow-ups yourself.
- CPlatforms and integrationsWeb only, and the listing names no integrations.
What these grades rest on. Graded from this listing, whose facts were read from VerticalResponse's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/verticalresponse#review"><img src="https://toolgpa.com/badge/verticalresponse.svg" alt="VerticalResponse: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where VerticalResponse stands among email marketing and newsletter tools
VerticalResponse's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Its paid plans start at $13 a month, against a middle price of $15 for the category: 20 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 19 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. VerticalResponse’s own letter is outlined.
- CValue for moneyAbove 10 of 57, level with 33
- CFree plan and trialAbove 11 of 57, level with 31
- CFeaturesAbove 3 of 57, level with 19
- CEase of useAbove 5 of 57, level with 48
- CPlatforms and integrationsAbove 0 of 57, level with 6
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep VerticalResponse, or make your own?
Keep it
To replace VerticalResponse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 41 of the 57 other email marketing and newsletter tools grade higher. It costs $156 a year.
What you could make
- Popups, surveys and templates: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Splitting visitors between versions and telling you which won.
What this rests on. VerticalResponse’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is VerticalResponse?
VerticalResponse is an email marketing service for small businesses and nonprofits. It covers a drag-and-drop editor, automated follow-ups and autoresponders, landing pages, pop-up forms and a survey tool. Monthly price follows the number of contacts, and sending is unlimited on the paid plans.
Worth knowing
- There is no free plan for email; the free option is a 60-day trial.
- Automated follow-up emails are listed on both paid plans, but advanced reporting and A/B subject line tests need Pro.
- Pay as You Go is a separate option for occasional senders: credits cost $0.03 per email for 200 to 1,000 credits, falling to $0.0086 per email at 75,001 or more.
- The pricing page shows only the first steps of the contact-based price table here; costs for larger lists come from its calculator or a sales form.
Key features
- Email editor and templates
- A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library.
- Automated follow-ups and series
- Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage.
- Landing pages and pop-ups
- Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans.
- Reporting and A/B testing
- Pro adds advanced reporting (opens, clicks, devices, locations), delivery rate review and A/B testing of subject lines.
- Test Kit
- Preview an email on 50+ platforms by spending one credit per test. Pro includes 10 credits; extra credits are bought separately.
- Surveys
- A separate survey tool with a free plan of 10 questions and 100 respondents per survey, and a paid Basic plan with no limits on either.
VerticalResponse pricing
As of Nov 12, 2026, VerticalResponse is a paid product with a free trial, starting at $13 per month for up to 500 contacts, billed monthly.
- Starts at
- $13 per month for up to 500 contacts, billed monthly
- Free plan
- None
- Free trial
- 60-day free trial of the core email features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Basic | $13per month for up to 500 contacts, billed monthly | Unlimited emails, landing pages, pop-ups and follow-ups. Rises with the list: $28 a month at 1,000 contacts, $40 at 2,500. |
| Pro | $19per month for up to 500 contacts, billed monthly | Basic plus advanced reporting, delivery rate review, A/B subject tests and 10 Test Kit credits. $38 a month at 1,000 contacts, $58 at 2,500. |
Read from verticalresponse.com on Nov 12, 2026. Prices change, so confirm with VerticalResponse before you buy.
Ways to pay less
- Nonprofit50% off Pro for nonprofits
VerticalResponse lists a 50% discount on its Pro plans for non-profits, applied for through a form on the pricing page.
Stated on verticalresponse.com
VerticalResponse alternatives
- VerticalResponse vs Constant Contact
Free trial · from $10.20/mo
- VerticalResponse vs AWeber
Free plan · from $12.50/mo
- VerticalResponse vs Mailchimp
Free plan · from $13/mo
- VerticalResponse vs iContact
Free trial · from $9/mo
- VerticalResponse vs Campaign Monitor
Free trial · from $11.70/mo
Common questions
Does VerticalResponse have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. VerticalResponse is listed for Web.
Does VerticalResponse have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. VerticalResponse is listed for Web.
Is VerticalResponse open source?
VerticalResponse is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.