Loops review (2026): is the free plan enough?
Marketing, product and transactional email for SaaS teams
Black Friday: is there a Loops sale?
Loops report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for SaaS companies emailing their users
Loops is email for SaaS companies, with campaigns, workflows and transactional email on one contact record. Free for up to 1,000 contacts with 4,000 sends and a Loops footer. Growth starts at $49 a month and rises with contacts, and priority support waits on Enterprise.
Who Loops is for
- Fits if you run a SaaS product and want product emails and newsletters in one place
- Works for small user lists, where the free plan covers 1,000 contacts
Who Loops is not for
- Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
- Watch out: free emails carry a Loops footer
- Pricey if your list grows: $49 a month at 5,000, rising from there
- Skip it if you want priority support or migration help, which are Enterprise features
- Skip it if you want a desktop or mobile app, as only a web app and API are listed
Why Loops gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$49 a month for up to 5,000 subscribed contacts is above the $35 where the dearer quarter of this category begins, though under the $80 of the dearest tenth. The price rises with contacts.
- BFree plan and trialFree plan with unlimited contacts stored, but sends go only to the first 1,000 contacts, up to 4,000 per rolling 30 days, with a Loops footer.
- CFeaturesCampaigns, workflows, transactional email and a single contact record with no seat or send fees. It is built around SaaS, and the pages read show no SMS or landing pages.
- CEase of useA web app and API with no rating on record. You wire it to your product events and database.
- BPlatforms and integrationsWeb and API only, with Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce and Framer.
What these grades rest on. Graded from this listing, whose facts were read from Loops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/loops#review"><img src="https://toolgpa.com/badge/loops.svg" alt="Loops: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Loops stands among email marketing and newsletter tools
Loops's GPA of 2.4 is higher than 27 of the 57 other email marketing and newsletter tools we grade, and level with 15.
It stands best on free plan and trial (B, above 43 of 57) and worst on features (C, above 3).
Its paid plans start at $49 a month, against a middle price of $15 for the category: 38 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 24 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Loops’s own letter is outlined.
- CValue for moneyAbove 10 of 57, level with 33
- BFree plan and trialAbove 43 of 57, level with 12
- CFeaturesAbove 3 of 57, level with 19
- CEase of useAbove 5 of 57, level with 48
- BPlatforms and integrationsAbove 7 of 57, level with 50
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Loops, or make your own?
Keep it
To replace Loops you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $588 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
- It plugs into other products, Stripe, Clerk and Supabase among them, and has an API.
What this rests on. Loops’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Loops?
Loops is an email platform aimed at SaaS companies that sends marketing campaigns, lifecycle workflows and transactional email from one contact record. Pricing follows the number of subscribed contacts, with no seat fees and no per-send charges on paid plans, and a free plan covers small lists.
Worth knowing
- Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
- The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
- The pages read describe a web app and API only; no desktop or mobile apps are listed.
- Priority support and migration help are listed under Enterprise, not Growth.
Key features
- Campaigns and workflows
- Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.
- Transactional email
- Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.
- One contact record
- Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.
- No seat or send fees
- The pricing page says there are no team seat fees and no separate charge for sends on paid plans.
- Integrations for SaaS stacks
- The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.
Loops pricing
As of Nov 12, 2026, Loops has a free plan, and paid plans start at $49 per month for up to 5,000 subscribed contacts.
- Starts at
- $49 per month for up to 5,000 subscribed contacts
- Free plan
- Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer. |
| Growth | $49per month for up to 5,000 subscribed contacts | Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million. |
| Enterprise | Custom | For 1.5 million or more contacts, with priority support and migration help. Sold through sales. |
Read from loops.so on Nov 12, 2026. Prices change, so confirm with Loops before you buy.
Works with
Loops alternatives
- Loops vs Customer.io
Free trial · from $100/mo
- Loops vs Brevo
Free plan · from $9/mo
- Loops vs MailerLite
Free plan · from $12/mo
- Loops vs Drip
Free trial · from $39/mo
- Loops vs Encharge
Free trial · from $79/mo
Common questions
Does Loops have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Loops is listed for Web.
Does Loops have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Loops is listed for Web.
Is Loops open source?
Loops is not described as open source on its own site, as read on Nov 12, 2026.
Does Loops have an API?
Yes. Loops offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.