The Loops Insider’s Guide
Everything we know about Loops in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Loops
The Insider’s Guide
Marketing, product and transactional email for SaaS teams
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Loops’s own pages.
Made by Astrodon Corporation · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Loops’s own pages, its app-store listings and our grades. Every fact in it is on Loops’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 27 of the 57 other email marketing and newsletter tools we grade
Loops is an email platform aimed at SaaS companies that sends marketing campaigns, lifecycle workflows and transactional email from one contact record. Pricing follows the number of subscribed contacts, with no seat fees and no per-send charges on paid plans, and a free plan covers small lists.
To get you started, here are 9 things to know about Loops, taken from its own pages and our grades.
A web app and API with no rating on record.
- 1
Best for SaaS companies emailing their users
Loops is email for SaaS companies, with campaigns, workflows and transactional email on one contact record.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month for up to 5,000 subscribed contacts.
- 3
There is a free plan
Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer.
- 4
It runs on Web
Web.
- 5
Campaigns and workflows
Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.
- 6
Transactional email
Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.
- 7
One contact record
Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.
- 8
A 2.4 GPA, above 27 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Loops you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Loops at a glance
- Pricing
- Free plan, from $49 per month for up to 5,000 subscribed contacts
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Astrodon Corporation, since 2022
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for SaaS companies emailing their users
Loops is email for SaaS companies, with campaigns, workflows and transactional email on one contact record. Free for up to 1,000 contacts with 4,000 sends and a Loops footer. Growth starts at $49 a month and rises with contacts, and priority support waits on Enterprise.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $49 a month for up to 5,000 subscribed contacts is above the $35 where the dearer quarter of this category begins, though under the $80 of the dearest tenth. The price rises with contacts. |
| Free plan and trial | B | Free plan with unlimited contacts stored, but sends go only to the first 1,000 contacts, up to 4,000 per rolling 30 days, with a Loops footer. |
| Features | C | Campaigns, workflows, transactional email and a single contact record with no seat or send fees. It is built around SaaS, and the pages read show no SMS or landing pages. |
| Ease of use | C | A web app and API with no rating on record. You wire it to your product events and database. |
| Platforms and integrations | B | Web and API only, with Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce and Framer. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Loops is for
- Fits if you run a SaaS product and want product emails and newsletters in one place
- Works for small user lists, where the free plan covers 1,000 contacts
Who it is not for
- Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
- Watch out: free emails carry a Loops footer
- Pricey if your list grows: $49 a month at 5,000, rising from there
- Skip it if you want priority support or migration help, which are Enterprise features
- Skip it if you want a desktop or mobile app, as only a web app and API are listed
Good to know
Good for
- SaaS teams sending onboarding and product email
- Teams that want marketing and transactional email in one tool
- Small teams: seats are free and the free plan stores unlimited contacts
Worth knowing
- Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
- The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
- The pages read describe a web app and API only; no desktop or mobile apps are listed.
- Priority support and migration help are listed under Enterprise, not Growth.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start. There is a free plan too
Loops has a free plan. Paid plans start at $49 per month for up to 5,000 subscribed contacts.
Free
$0
Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.
Growth
$49
per month for up to 5,000 subscribed contacts
Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.
Enterprise
Custom
For 1.5 million or more contacts, with priority support and migration help. Sold through sales.
The free plan
Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer.
Read from loops.so on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing, product and transactional email for SaaS teams. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, email campaigns, transactional email.
Campaigns, workflows, transactional email and a single contact record with no seat or send fees.
- Campaigns and workflows
- Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.
- Transactional email
- Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.
- One contact record
- Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.
- No seat or send fees
- The pricing page says there are no team seat fees and no separate charge for sends on paid plans.
- Integrations for SaaS stacks
- The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.
Where it runs
- Web
What it works with
- Stripe
- Clerk
- Supabase
- Segment
- PostHog
- HubSpot
- Salesforce
- Framer
Loops is made by Astrodon Corporation, and has been around since 2022.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
27/57
Other email marketing and newsletter tools it is graded above
Loops's GPA of 2.4 is higher than 27 of the 57 other email marketing and newsletter tools we grade, and level with 15.
It stands best on free plan and trial (B, above 43 of 57) and worst on features (C, above 3).
Its paid plans start at $49 a month, against a middle price of $15 for the category: 38 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 24 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Loops’s own letter is outlined.
- CValue for moneyAbove 10 of 57
- BFree plan and trialAbove 43 of 57
- CFeaturesAbove 3 of 57
- CEase of useAbove 5 of 57
- BPlatforms and integrationsAbove 7 of 57
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Loops is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Loops you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $588 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
- It plugs into other products, Stripe, Clerk and Supabase among them, and has an API.
What this rests on. Loops’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Customer.io, Brevo, MailerLite, Drip and Encharge
The 5 tools Loops is most often weighed against, with where each one differs from it.
- 2.2GPA
Customer.io
Free trial · from $100/mo
Data-driven email, SMS, push and in-app messaging for product teams.
- Loops has a free plan. Customer.io does not, though it has a free trial.
- Loops also covers transactional email.
- Customer.io also covers business texting.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Loops also covers transactional email.
- Brevo also covers sales pipeline, forms and live chat.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- Loops also covers transactional email.
- MailerLite also covers forms and paid newsletters.
- 2.0GPA
Drip
Free trial · from $39/mo
Email automation and pop-ups for online stores.
- Loops has a free plan. Drip does not, though it has a free trial.
- Loops also covers transactional email.
- Drip also covers forms.
- 2.2GPA
Encharge
Free trial · from $79/mo
Behavior-based email automation for SaaS and subscription businesses.
- Loops has a free plan. Encharge does not, though it has a free trial.
- Loops also covers transactional email.
- Encharge also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Loops free?
Loops has a free plan. Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer.
How much does Loops cost?
Loops lists 3 plans. Free: $0.
What platforms does Loops work on?
Loops is available on Web.
Does Loops have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Loops is listed for Web.
Does Loops have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Loops is listed for Web.
Is Loops open source?
Loops is not described as open source on its own site, as read on Nov 12, 2026.
Does Loops have an API?
Yes. Loops offers a public API, according to its own site.
What does Loops integrate with?
Loops's listing names Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce and Framer.
Who makes Loops?
Loops is made by Astrodon Corporation. It dates from 2022.
What are the alternatives to Loops?
The closest alternatives to Loops in our directory are Customer.io, Brevo, MailerLite, Drip and Encharge.
How does Loops compare with other email marketing and newsletter tools?
Loops's GPA of 2.4 is higher than 27 of the 57 other email marketing and newsletter tools we grade, and level with 15.
Is Loops good value for money?
ToolGPA grades Loops C for value for money. Its paid plans start at $49 a month, against a middle price of $15 for the category: 38 of the 47 others that charge start lower.
Could I make my own version of Loops?
To replace Loops you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Loops’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Loops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Astrodon Corporation. Prices change, so check loops.so before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Loops, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/loops
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Loops: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/loops
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/loops/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Loops, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Loops’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Loops is a trademark of its owner, and this guide is not made, paid for or approved by Astrodon Corporation. Prices and plans change: check loops.so before you buy.