Brevo vs Loops (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick Loops if

• Fits if you run a SaaS product and want product emails and newsletters in one place
• Works for small user lists, where the free plan covers 1,000 contacts

Look elsewhere if

• Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
• Watch out: free emails carry a Loops footer
• Pricey if your list grows: $49 a month at 5,000, rising from there
• Skip it if you want priority support or migration help, which are Enterprise features
• Skip it if you want a desktop or mobile app, as only a web app and API are listed

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

Loops

• Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
• The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
• The pages read describe a web app and API only; no desktop or mobile apps are listed.
• Priority support and migration help are listed under Enterprise, not Growth.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

Loops

Campaigns and workflows

Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.

Transactional email

Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.

One contact record

Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.

No seat or send fees

The pricing page says there are no team seat fees and no separate charge for sends on paid plans.

Integrations for SaaS stacks

The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

Loops

• Free$0

  Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.

• Growth$49

  per month for up to 5,000 subscribed contacts

  Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.

• EnterpriseCustom

  For 1.5 million or more contacts, with priority support and migration help. Sold through sales.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

Loops

No public discounts listed.