Campaign Monitor
Email marketing for small businesses, nonprofits and agencies
Campaign Monitor report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for agencies sending polished emails for clients
Campaign Monitor is about good-looking emails and agency work: client sub-accounts under your own brand, with your markup billed for you. Every plan has unlimited users, from $11.70 a month on yearly billing. But Lite caps you at 5 emails per contact a month, and phone support and send-time optimization sit on Premier at $153.90.
Who Campaign Monitor is for
- Great if you're an agency sending for several clients under your own brand
- Handy when lots of people need to log in, since every plan has unlimited users
- Good for nonprofits and small businesses who care how their newsletter looks
Who Campaign Monitor is not for
- Tight if you're on Lite and email your list often, as sends stop at 5 times your contacts a month
- Pricey if you want phone support or send-time optimization, which need Premier from $153.90
- Skip it if you want a free plan, as there's only a 30-day trial
Why Campaign Monitor gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLite is $11.70 a month for 500 contacts on yearly billing, or $13 monthly, right around the middle of what email tools charge. It's $117 a month billed monthly at 10,000 contacts, and unlimited sends need Essentials at $27.90.
- CFree plan and trialNo free plan, but there's a 30-day trial for up to 500 contacts and 500 emails. Long enough to build and send a couple of campaigns, but it's a trial, not a plan you can stay on.
- BFeaturesA drag-and-drop builder with over 100 templates, templates made from your website, journeys, RSS and transactional emails, engagement segments, dynamic content and reports that drop bot clicks. That's the whole job, plus proper agency sub-accounts.
- CEase of useNo App Store rating on record and no phone app. Marketing Studio can draft a branded email from your site, which helps, but there are still lists, journeys and segments to set up.
- BPlatforms and integrationsWeb only, with Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll and Zapier, and an API. No desktop or phone app keeps it at a B.
What these grades rest on. Graded from this listing, whose facts were read from Campaign Monitor's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/campaign-monitor#review"><img src="https://toolgpa.com/badge/campaign-monitor.svg" alt="Campaign Monitor: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Campaign Monitor stands among email marketing and newsletter tools
Campaign Monitor's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $11.70 a month, against a middle price of $13 for the category: 8 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Campaign Monitor’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Campaign Monitor, or make your own?
Keep it
To replace Campaign Monitor you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $140.40 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Salesforce, Shopify and WordPress among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Campaign Monitor’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Campaign Monitor?
Campaign Monitor is an email marketing service owned by Marigold. It pairs a drag-and-drop email builder and templates with automated journeys, segmentation and AI tools that draft emails from your website. Agencies can run client sub-accounts under their own brand and resell it at a markup.
Campaign Monitor is a paid product with a free trial, starting at $11.70 per month for up to 500 contacts, billed annually. See every plan
Good for
- Agencies sending email for several clients under their own brand
- Small businesses and nonprofits with polished newsletter designs
- Teams that want unlimited users on every plan
Worth knowing
- Lite caps sends at 5 times the contact tier each month; Essentials and above have no cap.
- Phone support, send time optimization and section locking need Premier, from $153.90 a month billed annually.
- The drag-and-drop website builder costs $10 a month on Lite and Essentials.
- Lists over 50,000 contacts are priced through sales.
Key features
- Email builder and templates
- A drag-and-drop builder with over 100 templates, custom-coded HTML imports and branded templates generated from your website's URL.
- Marketing Studio and AI tools
- Marketing Studio drafts a branded email from your site and a goal. AI Writer, AI Email Booster and AI Segment Mapper help with copy, review and segments.
- Automated journeys
- Pre-built journeys, date-based Campaign Series, RSS-triggered emails and transactional emails, with volume tied to the plan's limits.
- Segments and personalization
- Engagement segments, dynamic content, custom fields, a preference center and countdown timers; send time optimization comes with Premier.
- Agency accounts
- Client sub-accounts under one admin account, private labeling, a markup on the base price billed through Campaign Monitor, and shared templates.
- Reporting
- Marketing Monitor benchmarks, campaign scores, real-time world-map reporting and a filter that drops bot clicks from results.
Campaign Monitor pricing
- Starts at
- $11.70 per month for up to 500 contacts, billed annually
- Free plan
- None
- Free trial
- 30-day free trial for up to 500 contacts and 500 emails
| Plan | Price | What you get |
|---|---|---|
| Lite | $11.70per month for up to 500 contacts, billed annually ($13 monthly) | Sends 5 times the list a month, unlimited users, AI Writer, automations and transactional email. Price rises with the list: $117 a month billed monthly at 10,000 contacts. |
| Essentials | $27.90per month for up to 500 contacts, billed annually ($31 monthly) | Unlimited sends, automated emails and AI features, priority support, inbox preview and Marketing Studio. $182 a month billed monthly at 10,000 contacts. |
| Premier | $153.90per month for up to 500 contacts, billed annually ($171 monthly) | Phone support, send time optimization, engagement segments, section locking, team templates and the website builder. $300 a month billed monthly at 10,000. |
| Enterprise | Custom | Custom annual contract, a dedicated account manager, multi-brand accounts, deliverability monitoring and invoice or PO billing. |
Read from campaignmonitor.com on Oct 17, 2026. Prices change, so confirm with Campaign Monitor before you buy.
Ways to pay less
- Annual discount10% off with annual billing
Campaign Monitor's pricing page takes 10% off Lite, Essentials and Premier billed yearly: Lite at 500 contacts is $11.70 a month instead of $13.
Stated on campaignmonitor.com
Works with
- Salesforce
- Shopify
- WordPress
- Unbounce
- Intercom
- OptinMonster
- AdRoll
- Zapier
Campaign Monitor alternatives
- Campaign Monitor vs Mailchimp
Free plan · from $13/mo
- Campaign Monitor vs Constant Contact
Free trial · from $10.20/mo
- Campaign Monitor vs ActiveCampaign
Free trial · from $15/mo
- Campaign Monitor vs Brevo
Free plan · from $9/mo
- Campaign Monitor vs EmailOctopus
Free plan · from $9/mo
Common questions
Is Campaign Monitor free?
No, Campaign Monitor is a paid product, but you can try it first. 30-day free trial for up to 500 contacts and 500 emails.
How much does Campaign Monitor cost?
Campaign Monitor lists 4 plans. Lite: $11.70 per month for up to 500 contacts, billed annually ($13 monthly). Essentials: $27.90 per month for up to 500 contacts, billed annually ($31 monthly). Premier: $153.90 per month for up to 500 contacts, billed annually ($171 monthly). Enterprise: custom pricing. Prices were read from campaignmonitor.com on Oct 17, 2026.
What platforms does Campaign Monitor work on?
Campaign Monitor is available on Web.
Does Campaign Monitor offer any discounts?
Campaign Monitor publicly lists the following: 10% off with annual billing.
Does Campaign Monitor have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Campaign Monitor is listed for Web.
Does Campaign Monitor have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Campaign Monitor is listed for Web.
Is Campaign Monitor open source?
Campaign Monitor is not described as open source on its own site, as read on Oct 17, 2026.
Does Campaign Monitor have an API?
Yes. Campaign Monitor offers a public API, according to its own site.
What does Campaign Monitor integrate with?
Campaign Monitor's listing names Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Campaign Monitor?
Campaign Monitor is made by Marigold.
What are the alternatives to Campaign Monitor?
The closest alternatives to Campaign Monitor in our directory are Mailchimp, Constant Contact, ActiveCampaign, Brevo and EmailOctopus. Each one has a side-by-side comparison with Campaign Monitor.
How does Campaign Monitor compare with other email marketing and newsletter tools?
Campaign Monitor's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Is Campaign Monitor good value for money?
ToolGPA grades Campaign Monitor C for value for money. Its paid plans start at $11.70 a month, against a middle price of $13 for the category: 8 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Campaign Monitor?
To replace Campaign Monitor you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $140.40 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Salesforce, Shopify and WordPress among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.