Brevo vs Campaign Monitor
We give Brevo a 2.6 GPA and Campaign Monitor a 2.4, out of 4.0. Brevo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Campaign Monitor
Email marketing for small businesses, nonprofits and agencies
How we grade them
| 2.6GPABrevoGood | 2.4GPACampaign MonitorFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | CLite is $11.70 a month for 500 contacts on yearly billing, or $13 monthly, right around the middle of what email tools charge. It's $117 a month billed monthly at 10,000 contacts, and unlimited sends need Essentials at $27.90. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CNo free plan, but there's a 30-day trial for up to 500 contacts and 500 emails. Long enough to build and send a couple of campaigns, but it's a trial, not a plan you can stay on. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | BA drag-and-drop builder with over 100 templates, templates made from your website, journeys, RSS and transactional emails, engagement segments, dynamic content and reports that drop bot clicks. That's the whole job, plus proper agency sub-accounts. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo App Store rating on record and no phone app. Marketing Studio can draft a branded email from your site, which helps, but there are still lists, journeys and segments to set up. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb only, with Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll and Zapier, and an API. No desktop or phone app keeps it at a B. |
| Best for | big lists you only email now and then | agencies sending polished emails for clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and Campaign Monitor. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Campaign Monitor starts at $11.70 a month and scores 2.7.
They score the same, and Brevo starts $2.70 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and 1 scores higher than Campaign Monitor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Campaign Monitor starts at $11.70 per month for up to 500 contacts, billed annually.
- Brevo has a free plan. Campaign Monitor does not, though it has a free trial.
- Brevo also covers sales pipeline and live chat.
At a glance
| Brevo | Campaign Monitor | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $11.70 per month for up to 500 contacts, billed annually |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | None |
| Free trial | None listed | 30-day free trial for up to 500 contacts and 500 emails |
| Web | ||
| Made by | Brevo | Marigold |
| Price read from | brevo.com | campaignmonitor.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
Campaign Monitor
- Agencies sending email for several clients under their own brand
- Small businesses and nonprofits with polished newsletter designs
- Teams that want unlimited users on every plan
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Campaign Monitor
- Lite caps sends at 5 times the contact tier each month; Essentials and above have no cap.
- Phone support, send time optimization and section locking need Premier, from $153.90 a month billed annually.
- The drag-and-drop website builder costs $10 a month on Lite and Essentials.
- Lists over 50,000 contacts are priced through sales.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Campaign Monitor
- Email builder and templates
- A drag-and-drop builder with over 100 templates, custom-coded HTML imports and branded templates generated from your website's URL.
- Marketing Studio and AI tools
- Marketing Studio drafts a branded email from your site and a goal. AI Writer, AI Email Booster and AI Segment Mapper help with copy, review and segments.
- Automated journeys
- Pre-built journeys, date-based Campaign Series, RSS-triggered emails and transactional emails, with volume tied to the plan's limits.
- Segments and personalization
- Engagement segments, dynamic content, custom fields, a preference center and countdown timers; send time optimization comes with Premier.
- Agency accounts
- Client sub-accounts under one admin account, private labeling, a markup on the base price billed through Campaign Monitor, and shared templates.
- Reporting
- Marketing Monitor benchmarks, campaign scores, real-time world-map reporting and a filter that drops bot clicks from results.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Campaign Monitor
Lite$11.70
per month for up to 500 contacts, billed annually ($13 monthly)
Sends 5 times the list a month, unlimited users, AI Writer, automations and transactional email. Price rises with the list: $117 a month billed monthly at 10,000 contacts.
Essentials$27.90
per month for up to 500 contacts, billed annually ($31 monthly)
Unlimited sends, automated emails and AI features, priority support, inbox preview and Marketing Studio. $182 a month billed monthly at 10,000 contacts.
Premier$153.90
per month for up to 500 contacts, billed annually ($171 monthly)
Phone support, send time optimization, engagement segments, section locking, team templates and the website builder. $300 a month billed monthly at 10,000.
EnterpriseCustom
Custom annual contract, a dedicated account manager, multi-brand accounts, deliverability monitoring and invoice or PO billing.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Campaign Monitor
- Annual discount
10% off with annual billing
Campaign Monitor's pricing page takes 10% off Lite, Essentials and Premier billed yearly: Lite at 500 contacts is $11.70 a month instead of $13.
