Privy
Pop-ups, email and SMS for small online stores
Privy report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for pop-ups, email and texts for small shops
Privy is best known for pop-ups, and it has plenty: spin-to-win wheels, quizzes, exit-intent offers and cart savers. Email and texts come in one plan from $30 a month for 1,500 contacts, with unlimited sends and 250 texts. There's no free plan, though, and texts only go to the US and Canada for now.
Who Privy is for
- Great if you run a Shopify or BigCommerce shop and want pop-ups, email and texts in one tool
- Handy when you want lots of pop-up styles, from spin-to-win to multi-step quizzes
- Good for shops that already use Klaviyo, with a pop-ups-only plan from $24 a month
Who Privy is not for
- Skip it if you sell outside the US and Canada and want texts, as other countries aren't live yet
- Pricey if your list is big, at $165 a month for 10,000 contacts
- Not for you if you don't run an online store, since most of Privy is shop tools
Why Privy gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24.
- CFree plan and trialNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up.
- BFeaturesPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job.
- CEase of useNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep.
- BPlatforms and integrationsWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes.
What these grades rest on. Graded from this listing, whose facts were read from Privy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/privy#review"><img src="https://toolgpa.com/badge/privy.svg" alt="Privy: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Privy stands among email marketing and newsletter tools
Privy's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $30 a month, against a middle price of $13 for the category: 18 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Privy’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Privy, or make your own?
Keep it
To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $360 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Privy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Privy?
Privy is a marketing tool for small and mid-sized online stores, best known for its on-site pop-ups. It collects subscribers with pop-ups, spin-to-win wheels and landing pages, then sends email and SMS campaigns and automated flows such as abandoned-cart reminders. It connects to Shopify and other store builders, and email is priced by mailable contacts.
Privy is a paid product with a free trial, starting at $30 per month for up to 1,500 mailable contacts. See every plan
Good for
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
Worth knowing
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Key features
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Privy pricing
- Starts at
- $30 per month for up to 1,500 mailable contacts
- Free plan
- None
- Free trial
- 15-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| $30per month for up to 1,500 mailable contacts | Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts. |
Read from privy.com on Oct 17, 2026. Prices change, so confirm with Privy before you buy.
Works with
- Shopify
- BigCommerce
- WooCommerce
- Wix
- Squarespace
- Weebly
- Klaviyo
Privy alternatives
- Privy vs Klaviyo
Free plan · from $20/mo
- Privy vs Omnisend
Free plan · from $16/mo
- Privy vs Mailchimp
Free plan · from $13/mo
- Privy vs Drip
Free trial · from $39/mo
- Privy vs Sender
Free plan · from $9/mo
Common questions
Is Privy free?
No, Privy is a paid product, but you can try it first. 15-day free trial, no credit card required.
How much does Privy cost?
Privy lists one plan. Email: $30 per month for up to 1,500 mailable contacts. Prices were read from privy.com on Oct 17, 2026.
What platforms does Privy work on?
Privy is available on Web.
Does Privy have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Privy is listed for Web.
Does Privy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Privy is listed for Web.
Is Privy open source?
Privy is not described as open source on its own site, as read on Oct 17, 2026.
What does Privy integrate with?
Privy's listing names Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. A listing names up to eight integrations, so it may connect to more.
Who makes Privy?
Privy is made by Privy.
What are the alternatives to Privy?
The closest alternatives to Privy in our directory are Klaviyo, Omnisend, Mailchimp, Drip and Sender. Each one has a side-by-side comparison with Privy.
How does Privy compare with other email marketing and newsletter tools?
Privy's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Is Privy good value for money?
ToolGPA grades Privy C for value for money. Its paid plans start at $30 a month, against a middle price of $13 for the category: 18 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Privy?
To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $360 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. Texts from a business number, registered with the carriers. It plugs into other products, Shopify, BigCommerce and WooCommerce among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.