Act-On review (2026): is it worth $900 a month?
B2B marketing automation priced by contacts you actually email
Black Friday: is there a Act-On sale?
Act-On report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for B2B marketing automation priced by active contacts
Act-On covers email, landing pages, forms, lead scoring and reporting, priced by active contacts. It starts at $900 a month for 2,500 contacts on an annual contract, and CRM integration needs Enterprise.
Who Act-On is for
- Fits if you run a B2B team that wants marketing automation and can commit to a year
- Works for teams with a CRM to connect on the Enterprise tier
Who Act-On is not for
- Pricey if you are small: $900 a month for 2,500 active contacts
- Not for you if you want a free plan or trial
- Tight if you can't commit, as an annual contract is required
- Watch out: CRM integration and Data Studio are Enterprise items or add-ons
- Watch out: premium support is a paid extra
Why Act-On gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyProfessional is $900 a month for up to 2,500 active contacts, $1,375 at 10,000, far above the $149 mark for this category's dearest tenth. It is a marketing automation product, not a newsletter tool.
- FFree plan and trialNothing free: no free plan or trial is described, and an annual contract is required.
- CFeaturesEmail, landing pages and forms, scoring, journeys and reporting. But CRM integration and Data Studio are Enterprise or add-ons.
- CEase of useNo store rating on record. Programmes and scoring rules have to be built.
- BPlatforms and integrationsWeb only, with Salesforce, SugarCRM, NetSuite, Dynamics and Zapier integrations.
What these grades rest on. Graded from this listing, whose facts were read from Act-On's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/act-on#review"><img src="https://toolgpa.com/badge/act-on.svg" alt="Act-On: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Act-On stands among email marketing and newsletter tools
Act-On's GPA of 1.6 is higher than 2 of the 102 other email marketing and newsletter tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 31 of 102) and worst on free plan and trial (F, above 0).
Its paid plans start at $900 a month, against a middle price of $19 for the category: 76 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 33 tools score higher and cost less.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. Act-On’s own letter is outlined.
- DValue for moneyAbove 1 of 102, level with 19
- FFree plan and trialAbove 0 of 102, level with 27
- CFeaturesAbove 4 of 102, level with 42
- CEase of useAbove 11 of 102, level with 86
- BPlatforms and integrationsAbove 31 of 102, level with 71
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Act-On, or make your own?
Keep it
To replace Act-On you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 91 of the 102 other email marketing and newsletter tools grade higher. It costs $10,800 a year.
What you could make
- Reports and forms: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Connections to other products, each kept working as those products change.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Act-On’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Act-On?
Act-On is a marketing automation platform covering email, landing pages and forms, lead scoring, journey orchestration and reporting. It prices by active contacts, the people emailed in a month, instead of the size of the whole database. Plans require an annual contract.
Worth knowing
- An annual contract is required, per the pricing page.
- CRM integration with Salesforce, SugarCRM, NetSuite and Dynamics, and Data Studio, are Enterprise items or add-ons.
- Professional includes the standard email support package; premium support is a paid extra and is recommended for Enterprise.
- No free plan or trial is described on the pricing page.
Key features
- Active Contacts pricing
- Billing follows the number of contacts emailed in a month, not the whole database, and non-active contacts keep their engagement history.
- Automated engagement programs
- Journey orchestration with behavior-based lists and targeting of emails and messages to segments.
- Landing pages and forms
- Pre-built templates for landing pages, forms and emails, with tracking of website and landing page visitors.
- Scoring and AI
- Scores visitors, prospects and customers, and lists an AI predictive lead score and audience insights.
- Reporting
- Interactive analytics dashboards; Data Studio for BI integration is an Enterprise feature or add-on.
Act-On pricing
As of Nov 13, 2026, Act-On is a paid product, starting at $900 per month for up to 2,500 active contacts.
- Starts at
- $900 per month for up to 2,500 active contacts
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Professional | $900per month for up to 2,500 active contacts, annual contract | Complete marketing automation program with standard email support. The price rises with active contacts: $1,375 a month at 10,000. Actual pricing may vary with add-ons. |
| Enterprise | Custom | Everything in Professional plus CRM integration, Data Studio for BI reporting, account-based marketing and 2x user accounts. Quoted through sales. |
Read from act-on.com on Nov 13, 2026. Prices change, so confirm with Act-On before you buy.
Ways to pay less
- NonprofitNonprofit discounts
The pricing page FAQ says discounts exist for 501(c)(3) nonprofits and asks visitors to contact Act-On for details.
Stated on act-on.com
Works with
Act-On alternatives
- Act-On vs ActiveCampaign
Free trial · from $15/mo
Common questions
Does Act-On have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Act-On is listed for Web.
Does Act-On have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Act-On is listed for Web.
Is Act-On open source?
Act-On is not described as open source on its own site, as read on Nov 13, 2026.
Does Act-On have an API?
Yes. Act-On offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.