Moosend
Low-cost email campaigns and automation priced by contacts
Moosend report card
Good · out of 4.0 · graded Oct 17, 2026
Best for cheap email automation for small businesses
Moosend is one of the cheapest ways to get proper automation: $7 a month on yearly billing for 500 contacts, with unlimited sends and every Pro feature. It's part of Constant Contact now. There's no free plan, though, just a 30-day trial, and receipts and other transactional emails are a paid add-on.
Who Moosend is for
- Great if you want automations on a small budget, at $7 a month on yearly billing
- Handy when you run a WooCommerce or Magento shop and want emails based on what people browse
- Good for seasonal senders, who can buy credits that never expire instead of subscribing
Who Moosend is not for
- Skip it if you want a free plan, as there's only a 30-day trial
- Not for you if you need receipts and password emails, which are an add-on through Moosend+
- Tight if you need help at weekends, since support runs five days a week
Why Moosend gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts.
- CFree plan and trialNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350.
- BFeaturesA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra.
- CEase of useNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first.
- BPlatforms and integrationsWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B.
What these grades rest on. Graded from this listing, whose facts were read from Moosend's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/moosend#review"><img src="https://toolgpa.com/badge/moosend.svg" alt="Moosend: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Moosend stands among email marketing and newsletter tools
Moosend's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $7 a month, against a middle price of $13 for the category: 1 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Moosend’s own letter is outlined.
- BValue for moneyAbove 18 of 24, level with 4
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Moosend, or make your own?
Keep it
To replace Moosend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $84 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, WordPress, WooCommerce and Magento among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: single sign-on.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Moosend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Moosend?
Moosend is an email marketing service with a newsletter editor, automation workflows, landing pages and sign-up forms. Its Pro plan includes unlimited sends and is priced by list size, while Moosend+ and Enterprise add transactional email, dedicated IPs and single sign-on. Moosend is now part of Constant Contact.
Moosend is a paid product with a free trial, starting at $7 per month for up to 500 contacts, billed annually. See every plan
Good for
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Moosend pricing
- Starts at
- $7 per month for up to 500 contacts, billed annually
- Free plan
- None
- Free trial
- 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Pro | $7per month for up to 500 contacts, billed annually ($9 monthly) | Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts. |
| Moosend+ | Custom | Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML. |
| Enterprise | Custom | Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help. |
Read from moosend.com on Oct 17, 2026. Prices change, so confirm with Moosend before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
Stated on moosend.com - Nonprofit25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
Stated on moosend.com
Works with
Moosend alternatives
- Moosend vs MailerLite
Free plan · from $12/mo
- Moosend vs Sender
Free plan · from $9/mo
- Moosend vs Brevo
Free plan · from $9/mo
- Moosend vs Mailchimp
Free plan · from $13/mo
- Moosend vs Benchmark Email
Free plan · from $16/mo
Common questions
Is Moosend free?
No, Moosend is a paid product, but you can try it first. 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required.
How much does Moosend cost?
Moosend lists 3 plans. Pro: $7 per month for up to 500 contacts, billed annually ($9 monthly). Moosend+: custom pricing. Enterprise: custom pricing. Prices were read from moosend.com on Oct 17, 2026.
What platforms does Moosend work on?
Moosend is available on Web.
Does Moosend offer any discounts?
Moosend publicly lists the following: Save 20% with annual billing; 25% off for nonprofits.
Does Moosend have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Moosend is listed for Web.
Does Moosend have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Moosend is listed for Web.
Is Moosend open source?
Moosend is not described as open source on its own site, as read on Oct 17, 2026.
Does Moosend have an API?
Yes. Moosend offers a public API, according to its own site.
What does Moosend integrate with?
Moosend's listing names WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Moosend?
Moosend is made by Moosend.
What are the alternatives to Moosend?
The closest alternatives to Moosend in our directory are MailerLite, Sender, Brevo, Mailchimp and Benchmark Email. Each one has a side-by-side comparison with Moosend.
How does Moosend compare with other email marketing and newsletter tools?
Moosend's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5. It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Is Moosend good value for money?
ToolGPA grades Moosend B for value for money. Its paid plans start at $7 a month, against a middle price of $13 for the category: 1 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Moosend?
To replace Moosend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $84 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, WordPress, WooCommerce and Magento among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.