Moosend vs Sender
We give Moosend a 2.6 GPA and Sender a 2.8, out of 4.0. Sender grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Moosend
Low-cost email campaigns and automation priced by contacts
Sender
Email and SMS marketing with a free plan for 2,500 subscribers
How we grade them
| 2.6GPAMoosendGood | 2.8GPASenderGood | |
|---|---|---|
| Value for money | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. | BStandard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108. |
| Free plan and trial | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. | BFree Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding. |
| Features | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. | BDrag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job. |
| Ease of use | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. | CNo App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself. |
| Platforms and integrations | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. | BWeb only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B. |
| Best for | cheap email automation for small businesses | a free plan with automation for small shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moosend and Sender. How we grade
Price against what you get
Moosend starts at $7 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sender starts at $9 a month and scores 2.7.
They score the same, and Moosend starts $2 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Moosend for less, and none scores higher than Sender for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moosend starts at $7 per month for up to 500 contacts, billed annually. Sender starts at $9 per month for up to 500 subscribers, billed monthly.
- Sender has a free plan. Moosend does not, though it has a free trial.
- Sender also covers business texting.
At a glance
| Moosend | Sender | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $7 per month for up to 500 contacts, billed annually | $9 per month for up to 500 subscribers, billed monthly |
| Free plan | None | Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding. |
| Free trial | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required | 14-day trial of Professional features when you open a free account |
| Web | ||
| Made by | Moosend | UAB Sender.lt |
| Price read from | moosend.com | sender.net |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Moosend
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Sender
- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe
Worth knowing
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Sender
- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
Key features
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Sender
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
Plans
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Sender
Free Forever$0
2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.
Standard$9
per month for up to 500 subscribers, billed monthly
Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers.
Professional$15
per month for up to 500 subscribers, billed monthly
24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000.
EnterpriseCustom
Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.
Ways to pay less
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
Sender
- Annual discount
30% off the first year with yearly billing
First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108.
