Omnisend vs Sender
We give Omnisend a 2.4 GPA and Sender a 2.8, out of 4.0. Sender grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Omnisend
Email, SMS and push marketing for online stores, priced by contacts
Sender
Email and SMS marketing with a free plan for 2,500 subscribers
How we grade them
| 2.4GPAOmnisendFair | 2.8GPASenderGood | |
|---|---|---|
| Value for money | C$16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message. | BStandard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108. |
| Free plan and trial | CFree for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email. | BFree Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding. |
| Features | BReady-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5. | BDrag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job. |
| Ease of use | CNo App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app. | CNo App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself. |
| Platforms and integrations | BWeb only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed. | BWeb only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B. |
| Best for | ready-made emails for small online shops | a free plan with automation for small shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Omnisend and Sender. How we grade
Price against what you get
Omnisend starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sender starts at $9 a month and scores 2.7.
They score the same, and Sender starts $7 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Omnisend for less, and none scores higher than Sender for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Omnisend starts at $16 per month for up to 500 contacts, billed monthly. Sender starts at $9 per month for up to 500 subscribers, billed monthly.
- Omnisend also covers reports.
- Sender also covers business texting.
At a glance
| Omnisend | Sender | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $16 per month for up to 500 contacts, billed monthly | $9 per month for up to 500 subscribers, billed monthly |
| Free plan | Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support. | Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding. |
| Free trial | None listed | 14-day trial of Professional features when you open a free account |
| Web | ||
| Made by | Omnisend | UAB Sender.lt |
| Price read from | omnisend.com | sender.net |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Omnisend
- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations
Sender
- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe
Worth knowing
Omnisend
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Sender
- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
Key features
Omnisend
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Sender
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
Plans
Omnisend
Free$0
250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.
Standard$16
per month for up to 500 contacts, billed monthly
6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.
Pro$59
per month for up to 2,500 contacts, billed monthly
Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.
CustomCustom
For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.
Sender
Free Forever$0
2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.
Standard$9
per month for up to 500 subscribers, billed monthly
Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers.
Professional$15
per month for up to 500 subscribers, billed monthly
24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000.
EnterpriseCustom
Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.
Ways to pay less
Omnisend
- Other savings
30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
Sender
- Annual discount
30% off the first year with yearly billing
First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108.
