iContact
Email marketing for small businesses, with social posting built in
iContact report card
Good · out of 4.0 · graded Oct 18, 2026
Best for small-business newsletters with social posting
iContact is a plain small-business email tool: a drag-and-drop editor, AI that drafts emails, simple automations, and posting the same content to Facebook, Instagram, TikTok, LinkedIn and X. Standard is $9 a month for 500 contacts, which is cheap. Just know it stops at 1 user, 1 segment and 1 automation, so most people will want Premium at $16.
Who iContact is for
- Great if you send a regular newsletter to a modest list and want to keep the bill small
- Handy when you'd like each email to go out as a social post too
- Good for Salesforce users who'd rather run campaigns without leaving it
Who iContact is not for
- Tight if you stay on Standard, with 1 user, 1 segment, 1 landing page and 1 automation
- Skip it if you want a free plan to grow on, as there's only the 30-day trial
- Pricey if you send a lot, as going past the plan's monthly sending limit is charged as overage
Why iContact gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyStandard is $9 a month for 500 contacts billed monthly, inside the cheaper quarter of email tools, and $73 at 10,000. It stops at 1 user, 2 lists, 1 segment and 1 automation, though; unlimited use and social posting are Premium at $16, a little above the middle.
- CFree plan and trialNo free plan, but a 30-day free trial with full access, and no card is mentioned. A month is enough to send a few real newsletters before deciding.
- BFeaturesThe whole job: a drag-and-drop editor with templates, AI-written emails and images, automations on sign-ups, dates and segments, forms, landing pages and social posting from the same dashboard. Dynamic content and built-in verification are Ultimate only.
- CEase of useNo App Store rating on record. It's a web app where you build the emails, lists and landing pages yourself; the AI drafts help, but there's still setting up before the first send.
- BPlatforms and integrationsWeb only, with Salesforce, Shopify and posting to Facebook, Instagram, TikTok, LinkedIn and X, plus a separate edition that runs inside Salesforce. No API, Zapier or phone app on record.
What these grades rest on. Graded from this listing, whose facts were read from iContact's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/icontact#review"><img src="https://toolgpa.com/badge/icontact.svg" alt="iContact: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where iContact stands among email marketing and newsletter tools
iContact's GPA of 2.6 is higher than 17 of the 27 other email marketing and newsletter tools we grade, and level with 6.
It stands best on value for money (B, above 20 of 27) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $14 for the category: 2 of the 26 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 28 email marketing and newsletter tools we grade, cut by the letter each got. iContact’s own letter is outlined.
- BValue for moneyAbove 20 of 27, level with 5
- CFree plan and trialAbove 2 of 27, level with 20
- BFeaturesAbove 4 of 27, level with 23
- CEase of useAbove 1 of 27, level with 23
- BPlatforms and integrationsAbove 0 of 27, level with 27
Price against what you get
Each dot is one of 27 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep iContact, or make your own?
Keep it
To replace iContact you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $108 a year.
What you could make
- Forms and templates: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Salesforce, Shopify and Facebook among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. iContact’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is iContact?
iContact is an email marketing service for small and medium businesses. It sends campaigns built in a drag-and-drop editor or drafted by AI, runs automations triggered by sign-ups, dates and segments, and can post the same content to social networks. Plans are priced by contact count, and a separate edition runs inside Salesforce.
iContact is a paid product with a free trial, starting at $9 per month for up to 500 contacts, billed monthly. See every plan
Good for
- Small businesses sending regular newsletters to a modest list
- Marketers who want email and social posts planned in one place
- Salesforce users who want to send campaigns without leaving it
Worth knowing
- There is no free plan; after the 30-day trial the cheapest plan is $9 a month for 500 contacts.
- Standard allows 1 user, 1 landing page, 1 automation and 1 segment; unlimited use needs Premium or Ultimate.
- Sending past the plan's monthly limit is charged as overage, and lists over 50,000 contacts are priced by contacting sales.
- The comparison chart on the pricing page shows different figures from the price slider, such as Ultimate at $54 for 5,000 contacts against $84.
Key features
- Drag-and-drop editor and templates
- Build emails from blocks of text, images, buttons and video, starting from a library of pre-designed email and landing page templates and stock images.
- AI email and image generation
- Describe the email, tone and length and AI drafts the subject line, copy and calls to action, or creates images saved to the media library. Brand settings keep drafts on style.
- Automations
- Welcome emails on sign-up, specific-date and custom-date triggers, and journeys that start when a contact qualifies for a segment. Standard allows one automation.
- Social posting
- Schedule posts to Facebook, Instagram, TikTok, LinkedIn and X from one dashboard, embed posts in emails, and post an email's content to social channels as it sends.
- List management and verification
- CSV import, segmentation, sign-up forms and landing page forms, plus email verification that marks addresses deliverable, risky, undeliverable or unknown.
- iContact for Salesforce
- A separate edition that runs campaigns, scheduled sends and reports inside Salesforce using its contact and lead data. It is arranged through a specialist.
iContact pricing
- Starts at
- $9 per month for up to 500 contacts, billed monthly
- Free plan
- None
- Free trial
- 30-day free trial with full access
| Plan | Price | What you get |
|---|---|---|
| Standard | $9per month for up to 500 contacts, billed monthly | Sends 10 times the list a month, 1 user, 2 lists, 1 segment, 1 landing page and 1 automation. Price rises with the list: $73 a month at 10,000 contacts. |
| Premium | $16per month for up to 500 contacts, billed monthly | Sends 12 times the list, unlimited users, lists, landing pages and automations, social posting and the AI content assistant. $109 a month at 10,000 contacts. |
| Ultimate | $24per month for up to 500 contacts, billed monthly | Everything in Premium, sends 15 times the list, email verification included, dynamic content and AI templates and images. $128 a month at 10,000 contacts. |
Read from icontact.com on Oct 18, 2026. Prices change, so confirm with iContact before you buy.
Ways to pay less
- Annual discountSave 15% with yearly billing
iContact's pricing page lists a 15% saving for paying yearly: Standard at 500 contacts is $92 a year against $9 a month billed monthly.
Stated on icontact.com
Works with
iContact alternatives
- iContact vs Constant Contact
Free trial · from $10.20/mo
- iContact vs Mailchimp
Free plan · from $13/mo
- iContact vs AWeber
Free plan · from $12.50/mo
- iContact vs Benchmark Email
Free plan · from $16/mo
- iContact vs Campaigner
Free trial · from $14/mo
Common questions
Is iContact free?
No, iContact is a paid product, but you can try it first. 30-day free trial with full access.
How much does iContact cost?
iContact lists 3 plans. Standard: $9 per month for up to 500 contacts, billed monthly. Premium: $16 per month for up to 500 contacts, billed monthly. Ultimate: $24 per month for up to 500 contacts, billed monthly. Prices were read from icontact.com on Oct 18, 2026.
What platforms does iContact work on?
iContact is available on Web.
Does iContact offer any discounts?
iContact publicly lists the following: Save 15% with yearly billing.
Does iContact have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. iContact is listed for Web.
Does iContact have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. iContact is listed for Web.
Is iContact open source?
iContact is not described as open source on its own site, as read on Oct 18, 2026.
What does iContact integrate with?
iContact's listing names Salesforce, Shopify, Facebook, Instagram, TikTok, LinkedIn and X. A listing names up to eight integrations, so it may connect to more.
Who makes iContact?
iContact is made by J2 Martech Corp. It dates from 2003.
What are the alternatives to iContact?
The closest alternatives to iContact in our directory are Constant Contact, Mailchimp, AWeber, Benchmark Email and Campaigner. Each one has a side-by-side comparison with iContact.
How does iContact compare with other email marketing and newsletter tools?
iContact's GPA of 2.6 is higher than 17 of the 27 other email marketing and newsletter tools we grade, and level with 6. It stands best on value for money (B, above 20 of 27) and worst on ease of use (C, above 1).
Is iContact good value for money?
ToolGPA grades iContact B for value for money. Its paid plans start at $9 a month, against a middle price of $14 for the category: 2 of the 26 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of iContact?
To replace iContact you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $108 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Salesforce, Shopify and Facebook among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.