Constant Contact vs iContact
We give Constant Contact and iContact the same GPA: 2.6 out of 4.0. Constant Contact grades higher on ease of use. iContact grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Constant Contact
Email, SMS and social marketing for small businesses
iContact
Email marketing for small businesses, with social posting built in
How we grade them
| 2.6GPAConstant ContactGood | 2.6GPAiContactGood | |
|---|---|---|
| Value for money | DLite is $10.20 a month on yearly billing, which looks cheap. But it can't schedule a send and has 1 automation template. Scheduling and subject-line tests need Standard at $29.75, more than twice what a typical email tool charges, and custom automations need Premium at $68. | BStandard is $9 a month for 500 contacts billed monthly, inside the cheaper quarter of email tools, and $73 at 10,000. It stops at 1 user, 2 lists, 1 segment and 1 automation, though; unlimited use and social posting are Premium at $16, a little above the middle. |
| Free plan and trial | CNo free plan. There's a 30-day trial with up to 100 email sends, and it ends on its own rather than rolling into a plan. Enough to try the editor, not to run a real campaign to your list. | CNo free plan, but a 30-day free trial with full access, and no card is mentioned. A month is enough to send a few real newsletters before deciding. |
| Features | BEmail with AI writing help, automations, segments, landing pages, sign-up forms, surveys, event pages and posting to Facebook, Instagram and LinkedIn. That's the whole job and a bit more. SMS is a separate monthly add-on. | BThe whole job: a drag-and-drop editor with templates, AI-written emails and images, automations on sign-ups, dates and segments, forms, landing pages and social posting from the same dashboard. Dynamic content and built-in verification are Ultimate only. |
| Ease of use | A4.76 from 10,653 App Store ratings for its iPhone and iPad app, the top band. You can check campaigns, contacts and reports from your phone. | CNo App Store rating on record. It's a web app where you build the emails, lists and landing pages yourself; the AI drafts help, but there's still setting up before the first send. |
| Platforms and integrations | BWeb plus an iPhone and iPad app, and it posts straight to Facebook, Instagram and LinkedIn. No Android or desktop app, though, and no API or other integrations on record. | BWeb only, with Salesforce, Shopify and posting to Facebook, Instagram, TikTok, LinkedIn and X, plus a separate edition that runs inside Salesforce. No API, Zapier or phone app on record. |
| Best for | email, social posts and events for a small business | small-business newsletters with social posting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Constant Contact and iContact. How we grade
Price against what you get
Constant Contact starts at $10.20 a month and scores 3.3 out of 4 on features, ease of use and platforms. iContact starts at $9 a month and scores 2.7.
Constant Contact scores higher, and starts $1.20 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, none scores higher than Constant Contact for less, and none scores higher than iContact for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Constant Contact starts at $10.20 per month and up by contact count, billed annually (Lite). iContact starts at $9 per month for up to 500 contacts, billed monthly.
- Only Constant Contact lists an iOS app.
- Constant Contact also covers business texting.
- iContact also covers templates.
At a glance
| Constant Contact | iContact | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $10.20 per month and up by contact count, billed annually (Lite) | $9 per month for up to 500 contacts, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial with up to 100 email sends; it ends on its own | 30-day free trial with full access |
| Web | ||
| iOS | ||
| Made by | Constant Contact, Inc. | J2 Martech Corp |
| Price read from | constantcontact.com | icontact.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Constant Contact
- Small businesses that want email, social posts and events in one account
- Owners who want phone support from a live person
- Agencies managing marketing for several small clients
iContact
- Small businesses sending regular newsletters to a modest list
- Marketers who want email and social posts planned in one place
- Salesforce users who want to send campaigns without leaving it
Worth knowing
Constant Contact
- The US pricing page shows yearly-billed prices, 15% below paying monthly; the monthly figures and the contacts each starting price covers were not shown.
- Monthly sends are capped at 10 to 24 times the contact tier, by plan; extra emails cost $0.002 each.
- The bill follows the highest contact tier reached; once you send at a higher tier, it cannot be lowered.
- SMS marketing is sold as a separate monthly add-on to an email plan.
iContact
- There is no free plan; after the 30-day trial the cheapest plan is $9 a month for 500 contacts.
- Standard allows 1 user, 1 landing page, 1 automation and 1 segment; unlimited use needs Premium or Ultimate.
- Sending past the plan's monthly limit is charged as overage, and lists over 50,000 contacts are priced by contacting sales.
- The comparison chart on the pricing page shows different figures from the price slider, such as Ultimate at $54 for 5,000 contacts against $84.
Key features
Constant Contact
- Email campaigns with AI
- Branded templates and AI content generation for newsletters and promotions, with actionable blocks for RSVPs, social follows and feedback.
- Automations and Campaign Builder
- Lite includes a welcome automation; Standard adds Campaign Builder for AI-made multi-channel campaigns; Premium adds custom automations.
- Segments and testing
- Standard and above add automated segments based on campaign engagement, scheduled sending and A/B subject line tests.
- Landing pages, surveys and events
- Build landing pages, sign-up forms, survey pages and event pages to collect contacts and registrations.
- Social posting
- Post to Facebook, Instagram and LinkedIn at once and track engagement next to email results.
- Ads and SEO on Premium
- Premium adds advanced reporting, Facebook lookalike targeting, Google ad management and SEO recommendations.
iContact
- Drag-and-drop editor and templates
- Build emails from blocks of text, images, buttons and video, starting from a library of pre-designed email and landing page templates and stock images.
- AI email and image generation
- Describe the email, tone and length and AI drafts the subject line, copy and calls to action, or creates images saved to the media library. Brand settings keep drafts on style.
- Automations
- Welcome emails on sign-up, specific-date and custom-date triggers, and journeys that start when a contact qualifies for a segment. Standard allows one automation.
- Social posting
- Schedule posts to Facebook, Instagram, TikTok, LinkedIn and X from one dashboard, embed posts in emails, and post an email's content to social channels as it sends.
- List management and verification
- CSV import, segmentation, sign-up forms and landing page forms, plus email verification that marks addresses deliverable, risky, undeliverable or unknown.
- iContact for Salesforce
- A separate edition that runs campaigns, scheduled sends and reports inside Salesforce using its contact and lead data. It is arranged through a specialist.
Plans
Constant Contact
Lite$10.20
per month and up by contacts, billed annually
Email and social posting, 1 automation template, basic reports and 1 custom segment. The price rises with contacts and sends.
Standard$29.75
per month and up by contacts, billed annually
Adds scheduling, subject-line tests, 3 automation templates, an AI campaign builder and open and click reports. Marked recommended.
Premium$68
per month and up by contacts, billed annually
Adds dynamic content, unlimited and custom automations, SEO tips, Google ads, priority support and 500 text messages.
Multi-AccountCustom
For teams that need 5 or more accounts across locations. Sold through sales.
iContact
Standard$9
per month for up to 500 contacts, billed monthly
Sends 10 times the list a month, 1 user, 2 lists, 1 segment, 1 landing page and 1 automation. Price rises with the list: $73 a month at 10,000 contacts.
Premium$16
per month for up to 500 contacts, billed monthly
Sends 12 times the list, unlimited users, lists, landing pages and automations, social posting and the AI content assistant. $109 a month at 10,000 contacts.
Ultimate$24
per month for up to 500 contacts, billed monthly
Everything in Premium, sends 15 times the list, email verification included, dynamic content and AI templates and images. $128 a month at 10,000 contacts.
Ways to pay less
Constant Contact
- Annual discount
Save 15% with yearly billing
Constant Contact's pricing page says prepaying for 12 months saves up to 15%, and nonprofits that prepay save up to 30%.
iContact
- Annual discount
Save 15% with yearly billing
iContact's pricing page lists a 15% saving for paying yearly: Standard at 500 contacts is $92 a year against $9 a month billed monthly.
