Cakemail review (2026): is the free plan enough?
Email marketing platform with a free plan, priced by contacts
Black Friday: is there a Cakemail sale?
Cakemail report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a small list that wants a free email plan
Cakemail is an email marketing platform with a free plan for 500 contacts and 6,000 emails a month. Paid pricing follows your contact count, and A/B testing, popups, landing pages and the HTML editor are on Premium.
Who Cakemail is for
- Fits if you have a list under 500 and send a few campaigns a month
- Works for small senders who want to start free and watch the cap
Who Cakemail is not for
- Tight if your list grows past 500 contacts, because the free plan stops there and Growth is priced by contacts
- Skip it if you want A/B testing or landing pages cheaply, since those are Premium
- Watch out: Growth sends a set number of emails per contact, and 10,000 contacts costs $63 a month
- Watch out: the email API is priced separately, for example $1.00 per 1,000 emails on its own page
Why Cakemail gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGrowth is $11 a month for 500 contacts, just above the $9.99 where email tools' cheaper quarter starts, and it rises with contacts: $63 at 10,000. Premium is $19.
- BFree plan and trialFree for up to 500 contacts and 6,000 emails a month, no card needed. Hit either cap and sending stops until you upgrade or the cycle resets.
- CFeaturesCampaigns, templates, workflows, segmentation, forms, reports and an API. A/B testing, popups, landing pages and the HTML editor need Premium.
- CEase of useNo store rating on record. You build lists, templates and sender authentication yourself.
- CPlatforms and integrationsWeb only, with 1 integration on record plus an API.
What these grades rest on. Graded from this listing, whose facts were read from Cakemail's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/cakemail#review"><img src="https://toolgpa.com/badge/cakemail.svg" alt="Cakemail: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Cakemail stands among email marketing and newsletter tools
Cakemail's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
It stands best on free plan and trial (B, above 43 of 57) and worst on platforms and integrations (C, above 0).
Its paid plans start at $11 a month, against a middle price of $15 for the category: 16 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 16 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Cakemail’s own letter is outlined.
- CValue for moneyAbove 10 of 57, level with 33
- BFree plan and trialAbove 43 of 57, level with 12
- CFeaturesAbove 3 of 57, level with 19
- CEase of useAbove 5 of 57, level with 48
- CPlatforms and integrationsAbove 0 of 57, level with 6
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Cakemail, or make your own?
Keep it
To replace Cakemail you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $132 a year.
What you could make
- Templates, forms and popups: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Zapier among them, and has an API.
What this rests on. Cakemail’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Cakemail?
Cakemail is an email marketing platform with campaigns, a drag-and-drop editor, automated workflows, segmentation and signup forms. It has a free plan for up to 500 contacts and paid Growth and Premium plans that scale with the contact list. The company also sells an email API, a white-label option for agencies and an add-on for SaaS products.
Worth knowing
- The free plan caps at 500 contacts and 6,000 emails a month; hitting either stops sending until you upgrade or the cycle resets.
- Growth prices by contact count and sends a set number of emails per contact; at 10,000 contacts it is $63 a month.
- A/B testing, popups, landing pages and the HTML editor are Premium features.
- The email API is priced separately, for example $1.00 per 1,000 emails on the page for that product.
Key features
- Campaigns and templates
- Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans.
- Automated workflows
- Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns.
- Segmentation
- Audience groups that update on their own, with behavioral segmentation on Premium.
- Signup forms
- Embedded or linked forms for collecting subscribers; Premium adds popups and landing pages.
- Reports and sender authentication
- Per-campaign reports and guided DNS setup so mail is authenticated against your domain.
- API access
- Cakemail's API is included for building custom integrations.
Cakemail pricing
As of Nov 12, 2026, Cakemail has a free plan, and paid plans start at $11 per month for up to 500 contacts, billed monthly.
- Starts at
- $11 per month for up to 500 contacts, billed monthly
- Free plan
- Up to 500 contacts and 6,000 emails per month, with no card needed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 500 contacts and 6,000 emails a month, with the core campaign, template and form tools. |
| Growth | $11per month for up to 500 contacts, billed monthly | 6,000 emails a month per 500 contacts, templates, workflows, segmentation, forms and API. $63 a month at 10,000 contacts and 120,000 emails. |
| Premium | $19per month for up to 500 contacts, billed monthly | 7,500 emails at 500 contacts, plus A/B testing, journey mapping, popups, landing pages, HTML editor and a dedicated IP option. Price also rises with the list. |
Read from cakemail.com on Nov 12, 2026. Prices change, so confirm with Cakemail before you buy.
Works with
Cakemail alternatives
- Cakemail vs MailerLite
Free plan · from $12/mo
- Cakemail vs Sender
Free plan · from $9/mo
- Cakemail vs Brevo
Free plan · from $9/mo
- Cakemail vs Mailchimp
Free plan · from $13/mo
- Cakemail vs EmailOctopus
Free plan · from $9/mo
Common questions
Does Cakemail have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Cakemail is listed for Web.
Does Cakemail have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Cakemail is listed for Web.
Is Cakemail open source?
Cakemail is not described as open source on its own site, as read on Nov 12, 2026.
Does Cakemail have an API?
Yes. Cakemail offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.