Brevo vs Cakemail (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick Cakemail if

• Fits if you have a list under 500 and send a few campaigns a month
• Works for small senders who want to start free and watch the cap

Look elsewhere if

• Tight if your list grows past 500 contacts, because the free plan stops there and Growth is priced by contacts
• Skip it if you want A/B testing or landing pages cheaply, since those are Premium
• Watch out: Growth sends a set number of emails per contact, and 10,000 contacts costs $63 a month
• Watch out: the email API is priced separately, for example $1.00 per 1,000 emails on its own page

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

Cakemail

• The free plan caps at 500 contacts and 6,000 emails a month; hitting either stops sending until you upgrade or the cycle resets.
• Growth prices by contact count and sends a set number of emails per contact; at 10,000 contacts it is $63 a month.
• A/B testing, popups, landing pages and the HTML editor are Premium features.
• The email API is priced separately, for example $1.00 per 1,000 emails on the page for that product.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

Cakemail

Campaigns and templates

Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans.

Automated workflows

Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns.

Segmentation

Audience groups that update on their own, with behavioral segmentation on Premium.

Signup forms

Embedded or linked forms for collecting subscribers; Premium adds popups and landing pages.

Reports and sender authentication

Per-campaign reports and guided DNS setup so mail is authenticated against your domain.

API access

Cakemail's API is included for building custom integrations.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

Cakemail

• Free$0

  Up to 500 contacts and 6,000 emails a month, with the core campaign, template and form tools.

• Growth$11

  per month for up to 500 contacts, billed monthly

  6,000 emails a month per 500 contacts, templates, workflows, segmentation, forms and API. $63 a month at 10,000 contacts and 120,000 emails.

• Premium$19

  per month for up to 500 contacts, billed monthly

  7,500 emails at 500 contacts, plus A/B testing, journey mapping, popups, landing pages, HTML editor and a dedicated IP option. Price also rises with the list.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

Cakemail

No public discounts listed.