Cakemail vs Sender (2026): which should you pick?

Pick Cakemail if

• Fits if you have a list under 500 and send a few campaigns a month
• Works for small senders who want to start free and watch the cap

Look elsewhere if

• Tight if your list grows past 500 contacts, because the free plan stops there and Growth is priced by contacts
• Skip it if you want A/B testing or landing pages cheaply, since those are Premium
• Watch out: Growth sends a set number of emails per contact, and 10,000 contacts costs $63 a month
• Watch out: the email API is priced separately, for example $1.00 per 1,000 emails on its own page

Pick Sender if

• Fits if your list is under 2,500 and you want automation without paying
• Works for Shopify or WooCommerce shops that want cart emails and pop-ups

Look elsewhere if

• Skip it if Sender's logo on your free emails, forms and pages would bother you
• Pricey if you count on the discounts, as the 30% yearly and 24-month Black Friday offers are promotions with no end date given
• Tight if you're on Standard and want texts inside workflows, which needs Professional
• Watch out: SMS credits on Standard are bought separately and priced by destination country
• Too light for a team on the free plan, which has 1 seat; Standard has 3 and Professional 10

Cakemail

• The free plan caps at 500 contacts and 6,000 emails a month; hitting either stops sending until you upgrade or the cycle resets.
• Growth prices by contact count and sends a set number of emails per contact; at 10,000 contacts it is $63 a month.
• A/B testing, popups, landing pages and the HTML editor are Premium features.
• The email API is priced separately, for example $1.00 per 1,000 emails on the page for that product.

Sender

• The yearly and 24-month discounts are promotions shown on the pricing page; the yearly list price is the same as twelve monthly payments.
• Free plan emails, forms and landing pages carry Sender branding.
• SMS credits are bought separately on Standard and priced by destination country.
• Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.

Cakemail

Campaigns and templates

Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans.

Automated workflows

Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns.

Segmentation

Audience groups that update on their own, with behavioral segmentation on Premium.

Signup forms

Embedded or linked forms for collecting subscribers; Premium adds popups and landing pages.

Reports and sender authentication

Per-campaign reports and guided DNS setup so mail is authenticated against your domain.

API access

Cakemail's API is included for building custom integrations.

Sender

Email builder

Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.

Automation workflows

Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.

Pop-ups, forms and landing pages

Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.

SMS campaigns

Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.

Transactional email

Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.

Segments and reports

Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.

Cakemail

• Free$0

  Up to 500 contacts and 6,000 emails a month, with the core campaign, template and form tools.

• Growth$11

  per month for up to 500 contacts, billed monthly

  6,000 emails a month per 500 contacts, templates, workflows, segmentation, forms and API. $63 a month at 10,000 contacts and 120,000 emails.

• Premium$19

  per month for up to 500 contacts, billed monthly

  7,500 emails at 500 contacts, plus A/B testing, journey mapping, popups, landing pages, HTML editor and a dedicated IP option. Price also rises with the list.

Sender

• Free Forever$0

  2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.

• Standard$9

  per month for up to 500 subscribers, billed monthly

  Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly before discounts. $69 a month at 10,000 subscribers.

• Professional$15

  per month for up to 500 subscribers, billed monthly

  24 times the list in emails, 10 seats, $6 of free SMS a month, advanced automation and reports. $180 billed yearly before discounts. $127 a month at 10,000.

• EnterpriseCustom

  Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.

Cakemail

No public discounts listed.

Sender

• Annual discount

  30% off with yearly billing

  Sender's pricing page gives 30% off yearly billing, labelled for all users during its Black Friday sale: Standard at 500 subscribers is $75.60 for the year instead of $108.

• Other savings

  Black Friday: up to 60% off a 24-month plan

  First-time users who pay for 24 months get 40% off Standard and 60% off Professional: at 500 subscribers, $129.60 instead of $216 and $144 instead of $360. No end date is given.