Drip
Email automation and pop-ups for online stores
Drip report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for email flows and pop-ups for Shopify stores
Drip is email for online shops: it groups customers by what they buy and browse, then runs cart, back-in-stock and price-drop emails on its own. You can even run it by asking Claude or ChatGPT. It starts at $39 a month, though, near the top of what email tools charge, and there's no free plan.
Who Drip is for
- Great if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
- Handy when several people work on your marketing, since every plan has unlimited users
- A treat if you'd rather ask Claude or ChatGPT to pull numbers and launch a campaign
Who Drip is not for
- Pricey if you're a small shop, at $39 a month before your list has even grown
- Skip it if you want a free plan, as there's only a 14-day trial
- Not for you if you like knowing next year's bill, since the price steps aren't published
Why Drip gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least.
- DFree plan and trialNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you.
- BFeaturesStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job.
- CEase of useNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you.
- BPlatforms and integrationsWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B.
What these grades rest on. Graded from this listing, whose facts were read from Drip's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/drip#review"><img src="https://toolgpa.com/badge/drip.svg" alt="Drip: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Drip stands among email marketing and newsletter tools
Drip's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
It stands best on features (B, above 3 of 24) and worst on value for money (D, above 0).
Its paid plans start at $39 a month, against a middle price of $13 for the category: 20 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Drip’s own letter is outlined.
- DValue for moneyAbove 0 of 24, level with 4
- DFree plan and trialAbove 1 of 24
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Drip, or make your own?
Keep it
To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $468 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, Claude and ChatGPT among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Drip’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Drip?
Drip is an email marketing service built for ecommerce. It segments shoppers using store data, runs automated flows such as abandoned cart, back-in-stock and price-drop emails, and adds pop-ups, quizzes and embedded forms to the store. It can also be run from Claude or ChatGPT.
Drip is a paid product with a free trial, starting at $39 per month and up, by list size and email volume. See every plan
Good for
- Shopify stores that want flows and pop-ups in one app
- Teams that want unlimited users on one account
- Store owners who would rather run campaigns by asking Claude or ChatGPT
Worth knowing
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Key features
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Drip pricing
- Starts at
- $39 per month and up, by list size and email volume
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Subscription | $39per month and up, by list size and email volume | Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent. |
Read from apps.shopify.com on Oct 17, 2026. Prices change, so confirm with Drip before you buy.
Works with
Drip alternatives
- Drip vs Klaviyo
Free plan · from $20/mo
- Drip vs Omnisend
Free plan · from $16/mo
- Drip vs Mailchimp
Free plan · from $13/mo
- Drip vs ActiveCampaign
Free trial · from $15/mo
- Drip vs Privy
Free trial · from $30/mo
Common questions
Is Drip free?
No, Drip is a paid product, but you can try it first. 14-day free trial.
How much does Drip cost?
Drip lists one plan. Subscription: $39 per month and up, by list size and email volume. Prices were read from apps.shopify.com on Oct 17, 2026.
What platforms does Drip work on?
Drip is available on Web.
Does Drip have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Drip is listed for Web.
Does Drip have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Drip is listed for Web.
Is Drip open source?
Drip is not described as open source on its own site, as read on Oct 17, 2026.
Does Drip have an API?
Yes. Drip offers a public API, according to its own site.
What does Drip integrate with?
Drip's listing names Shopify, Claude, ChatGPT, Judge.me, Junip, LoyaltyLion, Meta Advertising and Segment. A listing names up to eight integrations, so it may connect to more.
Who makes Drip?
Drip is made by Drip.
What are the alternatives to Drip?
The closest alternatives to Drip in our directory are Klaviyo, Omnisend, Mailchimp, ActiveCampaign and Privy. Each one has a side-by-side comparison with Drip.
How does Drip compare with other email marketing and newsletter tools?
Drip's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1. It stands best on features (B, above 3 of 24) and worst on value for money (D, above 0).
Is Drip good value for money?
ToolGPA grades Drip D for value for money. Its paid plans start at $39 a month, against a middle price of $13 for the category: 20 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Drip?
To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $468 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Shopify, Claude and ChatGPT among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.