The Drip Insider’s Guide
Everything we know about Drip in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Drip
The Insider’s Guide
Email automation and pop-ups for online stores
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Drip’s own pages.
Made by Drip · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Drip’s own pages, its app-store listings and our grades. Every fact in it is on Drip’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 24 other email marketing and newsletter tools we grade
Drip is an email marketing service built for ecommerce. It segments shoppers using store data, runs automated flows such as abandoned cart, back-in-stock and price-drop emails, and adds pop-ups, quizzes and embedded forms to the store. It can also be run from Claude or ChatGPT.
To get you started, here are 9 things to know about Drip, taken from its own pages and our grades.
You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you.
- 1
Best for email flows and pop-ups for Shopify stores
You can even run it by asking Claude or ChatGPT.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month and up, by list size and email volume.
- 3
You can try it first
14-day free trial
- 4
It runs on Web
Web.
- 5
Store-data segments
Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- 6
Pre-built ecommerce flows
Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- 7
Pop-ups, forms and quizzes
On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- 8
A 2.0 GPA, above 0 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Drip at a glance
- Pricing
- Free trial, from $39 per month and up, by list size and email volume
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web
- Made by
- Drip
- Category
- Email Marketing & Newsletters
- Our grade
- 2.0 GPA, fair
The report card
Best for email flows and pop-ups for Shopify stores
Drip is email for online shops: it groups customers by what they buy and browse, then runs cart, back-in-stock and price-drop emails on its own. You can even run it by asking Claude or ChatGPT. It starts at $39 a month, though, near the top of what email tools charge, and there's no free plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least. |
| Free plan and trial | D | No free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. |
| Features | B | Store-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. |
| Ease of use | C | No App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you. |
| Platforms and integrations | B | Web, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Drip is for
- Great if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
- Handy when several people work on your marketing, since every plan has unlimited users
- A treat if you'd rather ask Claude or ChatGPT to pull numbers and launch a campaign
Who it is not for
- Pricey if you're a small shop, at $39 a month before your list has even grown
- Skip it if you want a free plan, as there's only a 14-day trial
- Not for you if you like knowing next year's bill, since the price steps aren't published
Good to know
Good for
- Shopify stores that want flows and pop-ups in one app
- Teams that want unlimited users on one account
- Store owners who would rather run campaigns by asking Claude or ChatGPT
Worth knowing
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start
Drip is a paid product with a free trial, starting at $39 per month and up, by list size and email volume.
The price then rises with active people and emails sent, and Drip doesn't publish the steps.
Subscription
$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Trying it first
14-day free trial
Read from apps.shopify.com on Oct 17, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email automation and pop-ups for online stores. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns.
Web, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you.
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Where it runs
- Web
What it works with
- Shopify
- Claude
- ChatGPT
- Judge.me
- Junip
- LoyaltyLion
- Meta Advertising
- Segment
Drip is made by Drip.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/24
Other email marketing and newsletter tools it is graded above
Drip's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
It stands best on features (B, above 3 of 24) and worst on value for money (D, above 0).
Its paid plans start at $39 a month, against a middle price of $13 for the category: 20 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Drip’s own letter is outlined.
- DValue for moneyAbove 0 of 24
- DFree plan and trialAbove 1 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Drip is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 24 other email marketing and newsletter tools grade higher. It costs $468 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, Claude and ChatGPT among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Drip’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Omnisend, Mailchimp, ActiveCampaign and Privy
The 5 tools Drip is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- Klaviyo has a free plan. Drip does not, though it has a free trial.
- Klaviyo also covers reports.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Omnisend has a free plan. Drip does not, though it has a free trial.
- Omnisend also covers reports.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. Drip does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- Mailchimp also covers reports.
- 2.4GPA
ActiveCampaign
Free trial · from $15/mo
Email marketing and multi-step automation priced by contacts.
- ActiveCampaign also covers sales pipeline and reports.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- Privy also covers business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Drip free?
No, Drip is a paid product, but you can try it first. 14-day free trial.
How much does Drip cost?
Drip lists one plan. Subscription: $39 per month and up, by list size and email volume.
What platforms does Drip work on?
Drip is available on Web.
Does Drip have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Drip is listed for Web.
Does Drip have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Drip is listed for Web.
Is Drip open source?
Drip is not described as open source on its own site, as read on Oct 17, 2026.
Does Drip have an API?
Yes. Drip offers a public API, according to its own site.
What does Drip integrate with?
Drip's listing names Shopify, Claude, ChatGPT, Judge.me, Junip, LoyaltyLion, Meta Advertising and Segment.
Who makes Drip?
Drip is made by Drip.
What are the alternatives to Drip?
The closest alternatives to Drip in our directory are Klaviyo, Omnisend, Mailchimp, ActiveCampaign and Privy.
How does Drip compare with other email marketing and newsletter tools?
Drip's GPA of 2.0 is higher than 0 of the 24 other email marketing and newsletter tools we grade, and level with 1.
Is Drip good value for money?
ToolGPA grades Drip D for value for money. Its paid plans start at $39 a month, against a middle price of $13 for the category: 20 of the 22 others that charge start lower.
Could I make my own version of Drip?
To replace Drip you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Drip’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Drip's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Drip. Prices change, so check drip.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Drip, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/drip
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Drip: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/drip
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/drip/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Drip, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Drip’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Drip is a trademark of its owner, and this guide is not made, paid for or approved by Drip. Prices and plans change: check drip.com before you buy.