Omnisend
Email, SMS and push marketing for online stores, priced by contacts
Omnisend report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for ready-made emails for small online shops
Omnisend is email and SMS for online stores, with cart-recovery, order and welcome automations ready to switch on. It starts at $16 a month for 500 contacts and moves your old setup over for free. Watch the bill, though: it counts everyone who got an automated message, not just your subscribers.
Who Omnisend is for
- Great if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
- Handy when you're leaving another tool, as Omnisend moves it over free in about five days
- Good for shops adding text messages to their email automations
Who Omnisend is not for
- Pricey if lots of people get your automated emails, since all of them count towards the bill
- Skip it if you don't run an online store, as most of what you pay for is shop tools
- Tight if you want texts on Standard, as SMS needs the $59 Pro plan
Why Omnisend gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message.
- CFree plan and trialFree for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email.
- BFeaturesReady-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5.
- CEase of useNo App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app.
- BPlatforms and integrationsWeb only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed.
What these grades rest on. Graded from this listing, whose facts were read from Omnisend's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/omnisend#review"><img src="https://toolgpa.com/badge/omnisend.svg" alt="Omnisend: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Omnisend stands among email marketing and newsletter tools
Omnisend's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $16 a month, against a middle price of $13 for the category: 13 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Omnisend’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Omnisend, or make your own?
Keep it
To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $192 a year.
What you could make
- Forms and reports: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WooCommerce and BigCommerce among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Omnisend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Omnisend?
Omnisend is an email and SMS marketing platform for online stores on Shopify, WooCommerce, BigCommerce and Wix. It comes with ready-made automations for abandoned carts, order confirmations and welcome series, plus pop-up forms and segments built from shopping behavior. Plans are priced by contacts, and SMS is part of the Pro plan.
Omnisend has a free plan. Paid plans start at $16 per month for up to 500 contacts, billed monthly. See every plan
Good for
- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations
Worth knowing
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Key features
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Omnisend pricing
- Starts at
- $16 per month for up to 500 contacts, billed monthly
- Free plan
- Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support. |
| Standard | $16per month for up to 500 contacts, billed monthly | 6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts. |
| Pro | $59per month for up to 2,500 contacts, billed monthly | Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts. |
| Custom | Custom | For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team. |
Read from omnisend.com on Oct 17, 2026. Prices change, so confirm with Omnisend before you buy.
Ways to pay less
- Other savings30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
Stated on omnisend.com
Works with
- Shopify
- WooCommerce
- BigCommerce
- Wix
Omnisend alternatives
- Omnisend vs Klaviyo
Free plan · from $20/mo
- Omnisend vs Mailchimp
Free plan · from $13/mo
- Omnisend vs Drip
Free trial · from $39/mo
- Omnisend vs Privy
Free trial · from $30/mo
- Omnisend vs Brevo
Free plan · from $9/mo
Common questions
Is Omnisend free?
Omnisend has a free plan. Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support. Paid plans start at $16 per month for up to 500 contacts, billed monthly.
How much does Omnisend cost?
Omnisend lists 4 plans. Free: $0. Standard: $16 per month for up to 500 contacts, billed monthly. Pro: $59 per month for up to 2,500 contacts, billed monthly. Custom: custom pricing. Prices were read from omnisend.com on Oct 17, 2026.
What platforms does Omnisend work on?
Omnisend is available on Web.
Does Omnisend offer any discounts?
Omnisend publicly lists the following: 30% off the first 3 months, paid upfront.
Does Omnisend have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Omnisend is listed for Web.
Does Omnisend have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Omnisend is listed for Web.
Is Omnisend open source?
Omnisend is not described as open source on its own site, as read on Oct 17, 2026.
What does Omnisend integrate with?
Omnisend's listing names Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google. A listing names up to eight integrations, so it may connect to more.
Who makes Omnisend?
Omnisend is made by Omnisend. It dates from 2014.
What are the alternatives to Omnisend?
The closest alternatives to Omnisend in our directory are Klaviyo, Mailchimp, Drip, Privy and Brevo. Each one has a side-by-side comparison with Omnisend.
How does Omnisend compare with other email marketing and newsletter tools?
Omnisend's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Is Omnisend good value for money?
ToolGPA grades Omnisend C for value for money. Its paid plans start at $16 a month, against a middle price of $13 for the category: 13 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Omnisend?
To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $192 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Shopify, WooCommerce and BigCommerce among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.