The Omnisend Insider’s Guide
Everything we know about Omnisend in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Omnisend
The Insider’s Guide
Email, SMS and push marketing for online stores, priced by contacts
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Omnisend’s own pages.
Made by Omnisend · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Omnisend’s own pages, its app-store listings and our grades. Every fact in it is on Omnisend’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 5 of the 24 other email marketing and newsletter tools we grade
Omnisend is an email and SMS marketing platform for online stores on Shopify, WooCommerce, BigCommerce and Wix. It comes with ready-made automations for abandoned carts, order confirmations and welcome series, plus pop-up forms and segments built from shopping behavior. Plans are priced by contacts, and SMS is part of the Pro plan.
To get you started, here are 9 things to know about Omnisend, taken from its own pages and our grades.
Watch the bill, though: it counts everyone who got an automated message, not just your subscribers.
- 1
Best for ready-made emails for small online shops
Omnisend is email and SMS for online stores, with cart-recovery, order and welcome automations ready to switch on.
- 2
Paid plans start at $16 a month
As its pricing page puts it: $16 per month for up to 500 contacts, billed monthly.
- 3
There is a free plan
Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support.
- 4
It runs on Web
Web.
- 5
E-commerce automations
Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- 6
Store-aware email builder
Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- 7
SMS and web push
Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- 8
A 2.4 GPA, above 5 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Omnisend at a glance
- Pricing
- Free plan, from $16 per month for up to 500 contacts, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Omnisend, since 2014
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for ready-made emails for small online shops
Omnisend is email and SMS for online stores, with cart-recovery, order and welcome automations ready to switch on. It starts at $16 a month for 500 contacts and moves your old setup over for free. Watch the bill, though: it counts everyone who got an automated message, not just your subscribers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message. |
| Free plan and trial | C | Free for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email. |
| Features | B | Ready-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5. |
| Ease of use | C | No App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app. |
| Platforms and integrations | B | Web only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Omnisend is for
- Great if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
- Handy when you're leaving another tool, as Omnisend moves it over free in about five days
- Good for shops adding text messages to their email automations
Who it is not for
- Pricey if lots of people get your automated emails, since all of them count towards the bill
- Skip it if you don't run an online store, as most of what you pay for is shop tools
- Tight if you want texts on Standard, as SMS needs the $59 Pro plan
Good to know
Good for
- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations
Worth knowing
- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16
A month to start. There is a free plan too
Omnisend has a free plan. Paid plans start at $16 per month for up to 500 contacts, billed monthly.
Enough to try the shop automations, not enough to run a store's email.
Free
$0
250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.
Standard
$16
per month for up to 500 contacts, billed monthly
6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.
Pro
$59
per month for up to 2,500 contacts, billed monthly
Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.
Custom
Custom
For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.
The free plan
Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support.
Read from omnisend.com on Oct 17, 2026.
Ways to pay less
Other savings
30% off the first 3 months, paid upfront
Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.
Stated on omnisend.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email, SMS and push marketing for online stores, priced by contacts. Here is what it does, as its own site describes it, and what it covers: AI features, marketing automation, forms, reports, email campaigns.
Web only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections.
- E-commerce automations
- Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- Store-aware email builder
- Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- SMS and web push
- Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- Sign-up forms
- Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- Shopper segments and ad audiences
- Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- Free migration
- Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- BigCommerce
- Wix
Omnisend is made by Omnisend, and has been around since 2014.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/24
Other email marketing and newsletter tools it is graded above
Omnisend's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $16 a month, against a middle price of $13 for the category: 13 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Omnisend’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Omnisend is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $192 a year.
What you could make
- Forms and reports: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WooCommerce and BigCommerce among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Omnisend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Mailchimp, Drip, Privy and Brevo
The 5 tools Omnisend is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- 2.0GPA
Drip
Free trial · from $39/mo
Email automation and pop-ups for online stores.
- Omnisend has a free plan. Drip does not, though it has a free trial.
- Omnisend also covers reports.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- Omnisend has a free plan. Privy does not, though it has a free trial.
- Omnisend also covers reports.
- Privy also covers business texting.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Omnisend also covers reports.
- Brevo also covers sales pipeline and live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Omnisend free?
Omnisend has a free plan. Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support.
How much does Omnisend cost?
Omnisend lists 4 plans. Free: $0.
What platforms does Omnisend work on?
Omnisend is available on Web.
Does Omnisend offer any discounts?
Omnisend publicly lists the following: 30% off the first 3 months, paid upfront.
Does Omnisend have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Omnisend is listed for Web.
Does Omnisend have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Omnisend is listed for Web.
Is Omnisend open source?
Omnisend is not described as open source on its own site, as read on Oct 17, 2026.
What does Omnisend integrate with?
Omnisend's listing names Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google.
Who makes Omnisend?
Omnisend is made by Omnisend. It dates from 2014.
What are the alternatives to Omnisend?
The closest alternatives to Omnisend in our directory are Klaviyo, Mailchimp, Drip, Privy and Brevo.
How does Omnisend compare with other email marketing and newsletter tools?
Omnisend's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
Is Omnisend good value for money?
ToolGPA grades Omnisend C for value for money. Its paid plans start at $16 a month, against a middle price of $13 for the category: 13 of the 22 others that charge start lower.
Could I make my own version of Omnisend?
To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Omnisend’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Omnisend's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Omnisend. Prices change, so check omnisend.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Omnisend, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/omnisend
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Omnisend: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/omnisend
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/omnisend/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Omnisend, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Omnisend’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Omnisend is a trademark of its owner, and this guide is not made, paid for or approved by Omnisend. Prices and plans change: check omnisend.com before you buy.