EmailOctopus
Simple, low-cost email marketing with a free plan for 2,500
EmailOctopus report card
Good · out of 4.0 · graded Oct 17, 2026
Best for cheap, plain newsletters for small groups
EmailOctopus is the plain, cheap option: a drag-and-drop editor, sequences, forms and landing pages, made by a small London company. The free plan takes 2,500 subscribers, and Pro is $9 a month on yearly billing. There's no trial of Pro, though, so the free plan is your test drive, and its reports vanish after 30 days.
Who EmailOctopus is for
- Great if you run a club, charity or small group with a list under 2,500
- Handy when you write a blog or books and want a cheap, plain newsletter
- Good for nonprofits, which get 20% off for life
Who EmailOctopus is not for
- Not for you if you want to try Pro before paying, as there's no trial of it
- Tight if you're staying free and need old reports, since they disappear after 30 days
- Skip it if EmailOctopus branding on your free emails would bother you
Why EmailOctopus gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. It stays cheap as you grow, at $44.50 a month billed monthly for 10,000 subscribers, and nonprofits get 20% off for life.
- BFree plan and trialStarter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. One person could really run a club newsletter on it. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports.
- BFeaturesA drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record.
- CEase of useNo App Store rating on record and no phone app. It's a simple web app, but you'll still import a list and set up a form and templates before the first send.
- BPlatforms and integrationsWeb only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling.
What these grades rest on. Graded from this listing, whose facts were read from EmailOctopus's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make EmailOctopus? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/emailoctopus#review"><img src="https://toolgpa.com/badge/emailoctopus.svg" alt="EmailOctopus: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where EmailOctopus stands among email marketing and newsletter tools
EmailOctopus's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. EmailOctopus’s own letter is outlined.
- BValue for moneyAbove 18 of 24, level with 4
- BFree plan and trialAbove 20 of 24, level with 3
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep EmailOctopus, or make your own?
Keep it
To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, WordPress, Shopify and Zapier among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. EmailOctopus’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is EmailOctopus?
EmailOctopus is a plain, low-cost email marketing service from a small London company. It covers campaigns built in a drag-and-drop editor, automated sequences, tags and fields for targeting, and pop-up forms and landing pages. A free plan takes up to 2,500 subscribers, and one paid plan, Pro, is priced by list size.
EmailOctopus has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed yearly. See every plan
Good for
- Small organizations and clubs that need a free list of up to 2,500
- Authors and bloggers who want plain, cheap newsletters
- Nonprofits, which get 20% off for life
Worth knowing
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
Key features
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
EmailOctopus pricing
- Starts at
- $9 per month for up to 500 subscribers, billed yearly
- Free plan
- Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | 2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports. |
| Pro | $9per month for up to 500 subscribers, billed yearly ($10 monthly) | 10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers. |
| Custom | Custom | Quoted plans for lists of more than 500,000 subscribers. |
Read from emailoctopus.com on Oct 17, 2026. Prices change, so confirm with EmailOctopus before you buy.
Ways to pay less
- Annual discountSave 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
Stated on emailoctopus.com - Nonprofit20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
Stated on emailoctopus.com
Works with
EmailOctopus alternatives
- EmailOctopus vs MailerLite
Free plan · from $12/mo
- EmailOctopus vs Sender
Free plan · from $9/mo
- EmailOctopus vs Mailchimp
Free plan · from $13/mo
- EmailOctopus vs Moosend
Free trial · from $7/mo
- EmailOctopus vs Brevo
Free plan · from $9/mo
Common questions
Is EmailOctopus free?
EmailOctopus has a free plan. Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails. Paid plans start at $9 per month for up to 500 subscribers, billed yearly.
How much does EmailOctopus cost?
EmailOctopus lists 3 plans. Starter: $0. Pro: $9 per month for up to 500 subscribers, billed yearly ($10 monthly). Custom: custom pricing. Prices were read from emailoctopus.com on Oct 17, 2026.
What platforms does EmailOctopus work on?
EmailOctopus is available on Web.
Does EmailOctopus offer any discounts?
EmailOctopus publicly lists the following: Save 10% with yearly billing; 20% lifetime discount for nonprofits.
Does EmailOctopus have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. EmailOctopus is listed for Web.
Does EmailOctopus have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. EmailOctopus is listed for Web.
Is EmailOctopus open source?
EmailOctopus is not described as open source on its own site, as read on Oct 17, 2026.
Does EmailOctopus have an API?
Yes. EmailOctopus offers a public API, according to its own site.
What does EmailOctopus integrate with?
EmailOctopus's listing names WordPress, Shopify and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes EmailOctopus?
EmailOctopus is made by Three Hearts Digital Ltd. It dates from 2015.
What are the alternatives to EmailOctopus?
The closest alternatives to EmailOctopus in our directory are MailerLite, Sender, Mailchimp, Moosend and Brevo. Each one has a side-by-side comparison with EmailOctopus.
How does EmailOctopus compare with other email marketing and newsletter tools?
EmailOctopus's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2. It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Is EmailOctopus good value for money?
ToolGPA grades EmailOctopus B for value for money. Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of EmailOctopus?
To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, WordPress, Shopify and Zapier among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.