The EmailOctopus Insider’s Guide
Everything we know about EmailOctopus in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
EmailOctopus
The Insider’s Guide
Simple, low-cost email marketing with a free plan for 2,500
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from EmailOctopus’s own pages.
Made by Three Hearts Digital Ltd · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from EmailOctopus’s own pages, its app-store listings and our grades. Every fact in it is on EmailOctopus’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 21 of the 24 other email marketing and newsletter tools we grade
EmailOctopus is a plain, low-cost email marketing service from a small London company. It covers campaigns built in a drag-and-drop editor, automated sequences, tags and fields for targeting, and pop-up forms and landing pages. A free plan takes up to 2,500 subscribers, and one paid plan, Pro, is priced by list size.
To get you started, here are 9 things to know about EmailOctopus, taken from its own pages and our grades.
No App Store rating on record and no phone app.
- 1
Best for cheap, plain newsletters for small groups
EmailOctopus is the plain, cheap option: a drag-and-drop editor, sequences, forms and landing pages, made by a small London company.
- 2
Paid plans start at $9 a month
As its pricing page puts it: $9 per month for up to 500 subscribers, billed yearly.
- 3
There is a free plan
Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails.
- 4
It runs on Web
Web.
- 5
Drag-and-drop editor and templates
Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- 6
Automated sequences
Build sequences that send emails to subscribers automatically after they join or take an action.
- 7
Fields, tags and segments
Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- 8
A 2.8 GPA, above 21 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
EmailOctopus at a glance
- Pricing
- Free plan, from $9 per month for up to 500 subscribers, billed yearly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Three Hearts Digital Ltd, since 2015
- Category
- Email Marketing & Newsletters
- Our grade
- 2.8 GPA, good
The report card
Best for cheap, plain newsletters for small groups
EmailOctopus is the plain, cheap option: a drag-and-drop editor, sequences, forms and landing pages, made by a small London company. The free plan takes 2,500 subscribers, and Pro is $9 a month on yearly billing. There's no trial of Pro, though, so the free plan is your test drive, and its reports vanish after 30 days.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Pro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. It stays cheap as you grow, at $44.50 a month billed monthly for 10,000 subscribers, and nonprofits get 20% off for life. |
| Free plan and trial | B | Starter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. One person could really run a club newsletter on it. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports. |
| Features | B | A drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record. |
| Ease of use | C | No App Store rating on record and no phone app. It's a simple web app, but you'll still import a list and set up a form and templates before the first send. |
| Platforms and integrations | B | Web only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who EmailOctopus is for
- Great if you run a club, charity or small group with a list under 2,500
- Handy when you write a blog or books and want a cheap, plain newsletter
- Good for nonprofits, which get 20% off for life
Who it is not for
- Not for you if you want to try Pro before paying, as there's no trial of it
- Tight if you're staying free and need old reports, since they disappear after 30 days
- Skip it if EmailOctopus branding on your free emails would bother you
Good to know
Good for
- Small organizations and clubs that need a free list of up to 2,500
- Authors and bloggers who want plain, cheap newsletters
- Nonprofits, which get 20% off for life
Worth knowing
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9
A month to start. There is a free plan too
EmailOctopus has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed yearly.
One person could really run a club newsletter on it.
Starter
$0
2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports.
Pro
$9
per month for up to 500 subscribers, billed yearly ($10 monthly)
10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers.
Custom
Custom
Quoted plans for lists of more than 500,000 subscribers.
The free plan
Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails.
Read from emailoctopus.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
Stated on emailoctopus.comNonprofit
20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
Stated on emailoctopus.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Simple, low-cost email marketing with a free plan for 2,500. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, forms, email campaigns.
That covers the email marketing job, kept plain, with no SMS or store flows on record.
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
Where it runs
- Web
What it works with
- WordPress
- Shopify
- Zapier
EmailOctopus is made by Three Hearts Digital Ltd, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
21/24
Other email marketing and newsletter tools it is graded above
EmailOctopus's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. EmailOctopus’s own letter is outlined.
- BValue for moneyAbove 18 of 24
- BFree plan and trialAbove 20 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. EmailOctopus is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, WordPress, Shopify and Zapier among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. EmailOctopus’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailerLite, Sender, Mailchimp, Moosend and Brevo
The 5 tools EmailOctopus is most often weighed against, with where each one differs from it.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
- 2.8GPA
Sender
Free plan · from $9/mo
Email and SMS marketing with a free plan for 2,500 subscribers.
- Sender also covers business texting.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- Mailchimp also covers reports.
- 2.6GPA
Moosend
Free trial · from $7/mo
Low-cost email campaigns and automation priced by contacts.
- EmailOctopus has a free plan. Moosend does not, though it has a free trial.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo also covers sales pipeline and live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is EmailOctopus free?
EmailOctopus has a free plan. Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails.
How much does EmailOctopus cost?
EmailOctopus lists 3 plans. Starter: $0.
What platforms does EmailOctopus work on?
EmailOctopus is available on Web.
Does EmailOctopus offer any discounts?
EmailOctopus publicly lists the following: Save 10% with yearly billing; 20% lifetime discount for nonprofits.
Does EmailOctopus have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. EmailOctopus is listed for Web.
Does EmailOctopus have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. EmailOctopus is listed for Web.
Is EmailOctopus open source?
EmailOctopus is not described as open source on its own site, as read on Oct 17, 2026.
Does EmailOctopus have an API?
Yes. EmailOctopus offers a public API, according to its own site.
What does EmailOctopus integrate with?
EmailOctopus's listing names WordPress, Shopify and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes EmailOctopus?
EmailOctopus is made by Three Hearts Digital Ltd. It dates from 2015.
What are the alternatives to EmailOctopus?
The closest alternatives to EmailOctopus in our directory are MailerLite, Sender, Mailchimp, Moosend and Brevo.
How does EmailOctopus compare with other email marketing and newsletter tools?
EmailOctopus's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
Is EmailOctopus good value for money?
ToolGPA grades EmailOctopus B for value for money. Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
Could I make my own version of EmailOctopus?
To replace EmailOctopus you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from EmailOctopus’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from EmailOctopus's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Three Hearts Digital Ltd. Prices change, so check emailoctopus.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- EmailOctopus, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/emailoctopus
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "EmailOctopus: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/emailoctopus
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/emailoctopus/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after EmailOctopus, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
- Sender Insider's GuideEmail and SMS marketing with a free plan for 2,500 subscribers2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what EmailOctopus’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. EmailOctopus is a trademark of its owner, and this guide is not made, paid for or approved by Three Hearts Digital Ltd. Prices and plans change: check emailoctopus.com before you buy.