EmailOctopus vs Moosend
We give EmailOctopus a 2.8 GPA and Moosend a 2.6, out of 4.0. EmailOctopus grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmailOctopus
Simple, low-cost email marketing with a free plan for 2,500
Moosend
Low-cost email campaigns and automation priced by contacts
How we grade them
| 2.8GPAEmailOctopusGood | 2.6GPAMoosendGood | |
|---|---|---|
| Value for money | BPro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. It stays cheap as you grow, at $44.50 a month billed monthly for 10,000 subscribers, and nonprofits get 20% off for life. | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | BStarter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. One person could really run a club newsletter on it. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports. | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | BA drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record. | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | CNo App Store rating on record and no phone app. It's a simple web app, but you'll still import a list and set up a form and templates before the first send. | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | BWeb only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling. | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | cheap, plain newsletters for small groups | cheap email automation for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailOctopus and Moosend. How we grade
Price against what you get
EmailOctopus starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Moosend starts at $7 a month and scores 2.7.
They score the same, and Moosend starts $2 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than EmailOctopus for less, and none scores higher than Moosend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailOctopus starts at $9 per month for up to 500 subscribers, billed yearly. Moosend starts at $7 per month for up to 500 contacts, billed annually.
- EmailOctopus has a free plan. Moosend does not, though it has a free trial.
At a glance
| EmailOctopus | Moosend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month for up to 500 subscribers, billed yearly | $7 per month for up to 500 contacts, billed annually |
| Free plan | Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails. | None |
| Free trial | None listed | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required |
| Web | ||
| Made by | Three Hearts Digital Ltd | Moosend |
| Price read from | emailoctopus.com | moosend.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
EmailOctopus
- Small organizations and clubs that need a free list of up to 2,500
- Authors and bloggers who want plain, cheap newsletters
- Nonprofits, which get 20% off for life
Moosend
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
EmailOctopus
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
EmailOctopus
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Plans
EmailOctopus
Starter$0
2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports.
Pro$9
per month for up to 500 subscribers, billed yearly ($10 monthly)
10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers.
CustomCustom
Quoted plans for lists of more than 500,000 subscribers.
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Ways to pay less
EmailOctopus
- Annual discount
Save 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
- Nonprofit
20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
