Benchmark Email vs Moosend
We give Benchmark Email a 2.2 GPA and Moosend a 2.6, out of 4.0. Moosend grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Benchmark Email
Straightforward email campaigns with every feature on every plan
Moosend
Low-cost email campaigns and automation priced by contacts
How we grade them
| 2.2GPABenchmark EmailFair | 2.6GPAMoosendGood | |
|---|---|---|
| Value for money | CPro is $16 a month for 1,000 contacts on yearly billing, or $19 monthly, between the middle and the dearer quarter of email tools. It's $93 a month billed monthly at 10,000 contacts, and each extra user costs $15 a month. | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | CFree for 500 contacts and 2,500 emails a month, with every feature, 1 user and 150 AI credits. Fair for trying it out, but 500 contacts is a cap you'll hit, and emails and forms carry Benchmark's branding. | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | CA drag-and-drop editor with a brand kit, an AI assistant, sign-up forms and pop-ups, lists and tags, reports and list checking on Pro. It sends good newsletters, but its pricing page lists no automated email workflows, which most rivals include. | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | CNo App Store rating on record and no phone app. With no workflows there's less to build, but you'll still set up lists, forms and templates in the web app. | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | BWeb, with an API and native links to Zapier and Playable. Everything else, WordPress and Shopify included, goes through Zapier or the API. No desktop or phone app, so a B at most. | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | simple newsletters with every feature free | cheap email automation for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Benchmark Email and Moosend. How we grade
Price against what you get
Benchmark Email starts at $16 a month and scores 2.3 out of 4 on features, ease of use and platforms. Moosend starts at $7 a month and scores 2.7.
Moosend scores higher and starts $9 a month lower. Of the other email marketing and newsletter tools on the chart, 12 score higher than Benchmark Email for less, and none scores higher than Moosend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Benchmark Email starts at $16 per month for up to 1,000 contacts, billed annually. Moosend starts at $7 per month for up to 500 contacts, billed annually.
- Benchmark Email has a free plan. Moosend does not, though it has a free trial.
- Moosend also covers marketing automation.
At a glance
| Benchmark Email | Moosend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $16 per month for up to 1,000 contacts, billed annually | $7 per month for up to 500 contacts, billed annually |
| Free plan | Up to 500 contacts and 2,500 emails a month, 1 user, 1 domain and 150 AI credits a month, with Benchmark branding on emails and forms. | None |
| Free trial | None listed | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required |
| Web | ||
| Made by | Polaris Software, LLC | Moosend |
| Price read from | benchmarkemail.com | moosend.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Benchmark Email
- Small businesses sending regular newsletters to a modest list
- People who want to try every feature on a free plan first
- Teams that need sign-up forms and pop-ups more than automation
Moosend
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
Benchmark Email
- Each plan includes 1 user; extra users cost $15 a month each and need a paid plan.
- The pricing page lists no automated email workflows among its features.
- Free sends are capped at 2,500 emails a month and carry Benchmark branding.
- Native integrations are limited to Zapier and Playable; other tools connect through Zapier or the API.
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
Benchmark Email
- Drag-and-drop editor and brand kit
- Templates, blank layouts, saved blocks and an HTML editor, with your logo, colors and fonts stored in a brand kit.
- AI Assistant
- Writes copy and creates images inside the email and form builders, paid for with AI credits: 150 a month free, 1,000 on Pro.
- Sign-up forms and pop-ups
- A drag-and-drop form builder with templates, pop-ups, hosted form pages, automatic tagging and built-in reCAPTCHA.
- Contacts, lists and tags
- Store contact details and custom fields, group contacts by list or tag, filter them and send to targeted lists.
- Reports
- Contact activity feed, email reports, link activity and an engagement timeline showing when contacts respond.
- List verification
- Pro includes verification of one list up to the plan's size, to clear bad addresses before sending.
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Plans
Benchmark Email
Free$0
500 contacts, 2,500 emails a month, 1 user, 1 domain, 2 API keys and 150 AI credits, with Benchmark branding.
Pro$16
per month for up to 1,000 contacts, billed annually ($19 monthly)
Sends 10 times the list, 1 user, 10 domains, 1,000 AI credits, list verification, no branding. $93 a month billed monthly at 10,000 contacts.
EnterpriseCustom
For more than 100,000 contacts, with premium support for large senders.
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Ways to pay less
Benchmark Email
- Annual discount
Lower monthly price with annual billing
Benchmark's pricing page shows Pro at 1,000 contacts for $16 a month billed annually against $19 billed monthly.
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
