Mailchimp vs Moosend
We give Mailchimp a 2.8 GPA and Moosend a 2.6, out of 4.0. Mailchimp grades higher on ease of use. Moosend grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailchimp
Email and SMS marketing with automations, priced by contact count
Moosend
Low-cost email campaigns and automation priced by contacts
How we grade them
| 2.8GPAMailchimpGood | 2.6GPAMoosendGood | |
|---|---|---|
| Value for money | CEssentials is $13 a month for up to 500 contacts, right at the middle of what email tools charge. It climbs with the list, though, to $110 a month at 10,000 contacts, and flows longer than 4 steps need Standard at $20. | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | CFree for 250 contacts and 500 sends a month, with 1 seat and limited templates. You'll pass 250 contacts quickly, and then sending pauses until you upgrade or trim the list. Paid plans have a 14-day trial. | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | BCampaigns, templates, popup forms, landing pages, up to 200 automated flows, segmentation, dynamic content, multivariate testing on Premium and an SMS add-on. That's the whole email marketing job. | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | A4.85 from 51,677 App Store ratings, the top band by a long way. The phone app can even build and send an email or scan a business card into your contacts. | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace and Stripe, and an API. No desktop app, which keeps it off an A. | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | newsletters and promo emails for small businesses | cheap email automation for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailchimp and Moosend. How we grade
Price against what you get
Mailchimp starts at $13 a month and scores 3.3 out of 4 on features, ease of use and platforms. Moosend starts at $7 a month and scores 2.7.
Mailchimp scores higher, and starts $6 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, none scores higher than Mailchimp for less, and none scores higher than Moosend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailchimp starts at $13 per month for up to 500 contacts, billed monthly. Moosend starts at $7 per month for up to 500 contacts, billed annually.
- Mailchimp has a free plan. Moosend does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- Mailchimp also covers reports.
At a glance
| Mailchimp | Moosend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $13 per month for up to 500 contacts, billed monthly | $7 per month for up to 500 contacts, billed annually |
| Free plan | 1 seat, 1 audience, up to 250 contacts and 500 sends a month (250 a day), limited templates and email support for the first 30 days. | None |
| Free trial | 14-day free trial of the Essentials or Standard plan | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Intuit Mailchimp | Moosend |
| Price read from | mailchimp.com | moosend.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Mailchimp
- Small businesses sending regular newsletters and promotions
- Online shops on Shopify, WooCommerce or Square that want automated emails
- Teams that want email and SMS campaigns in one account
Moosend
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
Mailchimp
- The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
- Paid plans bill overages automatically when you pass your contact or monthly send limit.
- Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
- SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
Mailchimp
- Automation flows
- Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.
- Templates and email builder
- Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.
- Segmentation and dynamic content
- Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.
- Popup forms and landing pages
- Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.
- SMS and MMS add-on
- Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.
- Mobile app
- The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Plans
Mailchimp
Free$0
1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.
Essentials$13
per month for up to 500 contacts, billed monthly
3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
Standard$20
per month for up to 500 contacts, billed monthly
5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
Premium$350
per month for up to 10,000 contacts, billed monthly
Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Ways to pay less
Mailchimp
- Nonprofit
15% off for nonprofits and charities
Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.
- Other savings
15% off the first 12 months at 10,000+ contacts
New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
