MailPoet review (2026): is the free plan enough?
Email marketing plugin that runs inside WordPress and WooCommerce
Black Friday: is there a MailPoet sale?
MailPoet report card
Good · out of 4.0 · graded Nov 12, 2026
Best for WordPress sites sending newsletters from the dashboard
MailPoet sends newsletters and automated emails from inside your WordPress dashboard, including WooCommerce emails. The free Starter plan covers 500 subscribers and 5,000 emails a month with MailPoet branding. It only works on WordPress, and segmentation and unbranded emails are paid.
Who MailPoet is for
- Fits if you already run a WordPress site with fewer than 500 subscribers
- Works for WooCommerce shops that want order emails and newsletters
Who MailPoet is not for
- Skip it if you do not use WordPress, because it needs a WordPress site
- Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
- Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
- Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
- Not for you if you want a standalone app, since it lives in WordPress
Why MailPoet gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPaid plans start at $8 a month for 500 subscribers and $10 on Business, inside the cheapest quarter of this category. The price rises with subscribers in steps up to 500,000.
- BFree plan and trialThe Starter plan is free for 500 subscribers and 5,000 emails a month through the MailPoet Sending Service, with MailPoet branding on emails.
- CFeaturesNewsletters, automated emails, WooCommerce emails and a choice of sending method. Segmentation, detailed statistics and unbranded emails need a paid plan.
- CEase of useA plugin on a WordPress site, with no rating on record. You install it, set up sending and build your own emails.
- BPlatforms and integrationsInside WordPress only, with WooCommerce, Google Analytics and Mailchimp connections.
What these grades rest on. Graded from this listing, whose facts were read from MailPoet's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/mailpoet#review"><img src="https://toolgpa.com/badge/mailpoet.svg" alt="MailPoet: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where MailPoet stands among email marketing and newsletter tools
MailPoet's GPA of 2.6 is higher than 43 of the 57 other email marketing and newsletter tools we grade, and level with 8.
It stands best on value for money (B, above 44 of 57) and worst on features (C, above 3).
Its paid plans start at $8 a month, against a middle price of $15 for the category: 4 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. MailPoet’s own letter is outlined.
- BValue for moneyAbove 44 of 57, level with 9
- BFree plan and trialAbove 43 of 57, level with 12
- CFeaturesAbove 3 of 57, level with 19
- CEase of useAbove 5 of 57, level with 48
- BPlatforms and integrationsAbove 7 of 57, level with 50
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep MailPoet, or make your own?
Keep it
To replace MailPoet you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 43 of the 57 other email marketing and newsletter tools we grade. It costs $96 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
What this rests on. MailPoet’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is MailPoet?
MailPoet is an email marketing plugin for WordPress sites. Newsletters, signup forms, welcome emails and post notifications are managed from the WordPress dashboard, and WooCommerce stores get abandoned cart and purchase-based emails. Emails can go out through the MailPoet Sending Service, the web host or a third-party SMTP service.
Worth knowing
- It runs only inside WordPress, so it needs a WordPress site.
- Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
- The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
- The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.
Key features
- Newsletters in the WordPress dashboard
- Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.
- Automated emails
- Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.
- WooCommerce emails
- Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.
- Segmentation
- Business and above can segment by engagement, purchasing behavior and other properties.
- Choice of sending method
- Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.
MailPoet pricing
As of Nov 12, 2026, MailPoet has a free plan, and paid plans start at $8 per month for up to 500 subscribers, billed monthly.
- Starts at
- $8 per month for up to 500 subscribers, billed monthly
- Free plan
- Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails. |
| Creator | $8per month for up to 500 subscribers, billed monthly | Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count. |
| Business | $10per month for up to 500 subscribers, billed monthly | Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count. |
| Agency | $30per month for up to 500 subscribers per site, billed monthly | Business features on up to 50 websites, with the subscriber limit counted per MailPoet install. |
Read from mailpoet.com on Nov 12, 2026. Prices change, so confirm with MailPoet before you buy.
Ways to pay less
- Annual discountUp to 15% off with yearly billing
The pricing page says yearly billing saves up to 15% compared with monthly billing.
Stated on mailpoet.com - Nonprofit20% off for nonprofits
Nonprofits get 20% off any plan by contacting support to request it.
Stated on mailpoet.com
Works with
MailPoet alternatives
- MailPoet vs FluentCRM
Free plan · from $129/yr
- MailPoet vs MailerLite
Free plan · from $12/mo
- MailPoet vs Brevo
Free plan · from $9/mo
- MailPoet vs Mailchimp
Free plan · from $13/mo
- MailPoet vs Sendy
From $69 one-time
Common questions
Does MailPoet have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. MailPoet is listed for Web.
Does MailPoet have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. MailPoet is listed for Web.
Is MailPoet open source?
MailPoet is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.