The MailPoet Insider’s Guide
Everything we know about MailPoet in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MailPoet
The Insider’s Guide
Email marketing plugin that runs inside WordPress and WooCommerce
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from MailPoet’s own pages.
Made by MailPoet · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MailPoet’s own pages, its app-store listings and our grades. Every fact in it is on MailPoet’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 43 of the 57 other email marketing and newsletter tools we grade
MailPoet is an email marketing plugin for WordPress sites. Newsletters, signup forms, welcome emails and post notifications are managed from the WordPress dashboard, and WooCommerce stores get abandoned cart and purchase-based emails. Emails can go out through the MailPoet Sending Service, the web host or a third-party SMTP service.
To get you started, here are 9 things to know about MailPoet, taken from its own pages and our grades.
It only works on WordPress, and segmentation and unbranded emails are paid.
- 1
Best for WordPress sites sending newsletters from the dashboard
MailPoet sends newsletters and automated emails from inside your WordPress dashboard, including WooCommerce emails.
- 2
Paid plans start at $8 a month
As its pricing page puts it: $8 per month for up to 500 subscribers, billed monthly.
- 3
There is a free plan
Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service.
- 4
It runs on Web
Web.
- 5
Newsletters in the WordPress dashboard
Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.
- 6
Automated emails
Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.
- 7
WooCommerce emails
Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.
- 8
A 2.6 GPA, above 43 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace MailPoet you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
MailPoet at a glance
- Pricing
- Free plan, from $8 per month for up to 500 subscribers, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- MailPoet
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
The report card
Best for WordPress sites sending newsletters from the dashboard
MailPoet sends newsletters and automated emails from inside your WordPress dashboard, including WooCommerce emails. The free Starter plan covers 500 subscribers and 5,000 emails a month with MailPoet branding. It only works on WordPress, and segmentation and unbranded emails are paid.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Paid plans start at $8 a month for 500 subscribers and $10 on Business, inside the cheapest quarter of this category. The price rises with subscribers in steps up to 500,000. |
| Free plan and trial | B | The Starter plan is free for 500 subscribers and 5,000 emails a month through the MailPoet Sending Service, with MailPoet branding on emails. |
| Features | C | Newsletters, automated emails, WooCommerce emails and a choice of sending method. Segmentation, detailed statistics and unbranded emails need a paid plan. |
| Ease of use | C | A plugin on a WordPress site, with no rating on record. You install it, set up sending and build your own emails. |
| Platforms and integrations | B | Inside WordPress only, with WooCommerce, Google Analytics and Mailchimp connections. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MailPoet is for
- Fits if you already run a WordPress site with fewer than 500 subscribers
- Works for WooCommerce shops that want order emails and newsletters
Who it is not for
- Skip it if you do not use WordPress, because it needs a WordPress site
- Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
- Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
- Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
- Not for you if you want a standalone app, since it lives in WordPress
Good to know
Good for
- WordPress and WooCommerce site owners who want email managed from the dashboard
- Very small lists, which fit free on the Starter plan
- Agencies running email for many WordPress sites
Worth knowing
- It runs only inside WordPress, so it needs a WordPress site.
- Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
- The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
- The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$8
A month to start. There is a free plan too
MailPoet has a free plan. Paid plans start at $8 per month for up to 500 subscribers, billed monthly.
Starter
$0
Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails.
Creator
$8
per month for up to 500 subscribers, billed monthly
Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count.
Business
$10
per month for up to 500 subscribers, billed monthly
Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count.
Agency
$30
per month for up to 500 subscribers per site, billed monthly
Business features on up to 50 websites, with the subscriber limit counted per MailPoet install.
The free plan
Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service.
Read from mailpoet.com on Nov 12, 2026.
Ways to pay less
Annual discount
Up to 15% off with yearly billing
The pricing page says yearly billing saves up to 15% compared with monthly billing.
Stated on mailpoet.comNonprofit
20% off for nonprofits
Nonprofits get 20% off any plan by contacting support to request it.
Stated on mailpoet.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email marketing plugin that runs inside WordPress and WooCommerce. Here is what it does, as its own site describes it, and what it covers: marketing automation, forms, email campaigns, transactional email.
Newsletters, automated emails, WooCommerce emails and a choice of sending method.
- Newsletters in the WordPress dashboard
- Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.
- Automated emails
- Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.
- WooCommerce emails
- Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.
- Segmentation
- Business and above can segment by engagement, purchasing behavior and other properties.
- Choice of sending method
- Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.
Where it runs
- Web
What it works with
- WordPress
- WooCommerce
- Google Analytics
- Mailchimp
MailPoet is made by MailPoet.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
43/57
Other email marketing and newsletter tools it is graded above
MailPoet's GPA of 2.6 is higher than 43 of the 57 other email marketing and newsletter tools we grade, and level with 8.
It stands best on value for money (B, above 44 of 57) and worst on features (C, above 3).
Its paid plans start at $8 a month, against a middle price of $15 for the category: 4 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. MailPoet’s own letter is outlined.
- BValue for moneyAbove 44 of 57
- BFree plan and trialAbove 43 of 57
- CFeaturesAbove 3 of 57
- CEase of useAbove 5 of 57
- BPlatforms and integrationsAbove 7 of 57
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. MailPoet is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MailPoet you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 43 of the 57 other email marketing and newsletter tools we grade. It costs $96 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
What this rests on. MailPoet’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
FluentCRM, MailerLite, Brevo, Mailchimp and Sendy
The 5 tools MailPoet is most often weighed against, with where each one differs from it.
- 2.4GPA
FluentCRM
Free plan · from $129/yr
CRM and email marketing plugin that runs inside WordPress.
- MailPoet also covers transactional email.
- FluentCRM also covers reports.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- MailPoet also covers transactional email.
- MailerLite also covers paid newsletters.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- MailPoet also covers transactional email.
- Brevo also covers sales pipeline and live chat.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- MailPoet also covers transactional email.
- Mailchimp also covers reports.
- 2.0GPA
Sendy
From $69 one-time
Self-hosted newsletter app that sends through Amazon SES.
- MailPoet has a free plan. Sendy does not.
- Sendy is self-hostable, according to its own site.
- Sendy can be bought with a one-time purchase.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MailPoet free?
MailPoet has a free plan. Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service.
How much does MailPoet cost?
MailPoet lists 4 plans. Starter: $0.
What platforms does MailPoet work on?
MailPoet is available on Web.
Does MailPoet offer any discounts?
MailPoet publicly lists the following: Up to 15% off with yearly billing; 20% off for nonprofits.
Does MailPoet have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. MailPoet is listed for Web.
Does MailPoet have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. MailPoet is listed for Web.
Is MailPoet open source?
MailPoet is not described as open source on its own site, as read on Nov 12, 2026.
What does MailPoet integrate with?
MailPoet's listing names WordPress, WooCommerce, Google Analytics and Mailchimp.
Who makes MailPoet?
MailPoet is made by a company of the same name.
What are the alternatives to MailPoet?
The closest alternatives to MailPoet in our directory are FluentCRM, MailerLite, Brevo, Mailchimp and Sendy.
How does MailPoet compare with other email marketing and newsletter tools?
MailPoet's GPA of 2.6 is higher than 43 of the 57 other email marketing and newsletter tools we grade, and level with 8.
Is MailPoet good value for money?
ToolGPA grades MailPoet B for value for money. Its paid plans start at $8 a month, against a middle price of $15 for the category: 4 of the 47 others that charge start lower.
Could I make my own version of MailPoet?
To replace MailPoet you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from MailPoet’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from MailPoet's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by MailPoet. Prices change, so check mailpoet.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MailPoet, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mailpoet
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MailPoet: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/mailpoet
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/mailpoet/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after MailPoet, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MailPoet’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MailPoet is a trademark of its owner, and this guide is not made, paid for or approved by MailPoet. Prices and plans change: check mailpoet.com before you buy.