FluentCRM vs MailPoet (2026): which should you pick?
As of Nov 12, 2026, MailPoet grades higher than FluentCRM: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
MailPoet grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FluentCRM
CRM and email marketing plugin that runs inside WordPress
MailPoet
Email marketing plugin that runs inside WordPress and WooCommerce
Which one is for you
Pick FluentCRM if
- Fits if you already run a WordPress site and want contacts and email in one place
- Works for agencies, where one $499 licence covers 50 sites
Look elsewhere if
- Skip it if you do not use WordPress, as there is no separate app
- Watch out: delivery through Amazon SES or similar is billed separately
- Pricey if you renew: the first-year discount does not apply, so it returns to $129, $249 or $499
- Tight if you want drag-and-drop design on the free plugin, since that is Pro
- Not for you if you want email sent for you with no setup
Pick MailPoet if
- Fits if you already run a WordPress site with fewer than 500 subscribers
- Works for WooCommerce shops that want order emails and newsletters
Look elsewhere if
- Skip it if you do not use WordPress, because it needs a WordPress site
- Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
- Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
- Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
- Not for you if you want a standalone app, since it lives in WordPress
How we grade them
| 2.4GPAFluentCRMFair | 2.6GPAMailPoetGood | |
|---|---|---|
| Value for money | C$129 a year for one site with unlimited contacts is about $10.75 a month, just above the cheapest quarter. The 40% first-year discount ends at renewal, and sending through a delivery service costs extra. | BPaid plans start at $8 a month for 500 subscribers and $10 on Business, inside the cheapest quarter of this category. The price rises with subscribers in steps up to 500,000. |
| Free plan and trial | BThe base plugin is free forever, with contacts, lists, tags, basic segmentation, campaigns and automations. You need your own WordPress site and a sending service. | BThe Starter plan is free for 500 subscribers and 5,000 emails a month through the MailPoet Sending Service, with MailPoet branding on emails. |
| Features | CCampaigns, sequences, automation and segmentation with a Fluent ecosystem. Drag-and-drop design, dynamic segmentation and many integrations are Pro only. | CNewsletters, automated emails, WooCommerce emails and a choice of sending method. Segmentation, detailed statistics and unbranded emails need a paid plan. |
| Ease of use | CA plugin on your own WordPress site, with no rating on record. You install it and connect a sender such as Amazon SES. | CA plugin on a WordPress site, with no rating on record. You install it, set up sending and build your own emails. |
| Platforms and integrations | BRuns inside WordPress only, with WooCommerce, Fluent Forms, FluentCart, FluentBooking, FluentSMTP and other connections. | BInside WordPress only, with WooCommerce, Google Analytics and Mailchimp connections. |
| Best for | WordPress sites that want email inside the dashboard | WordPress sites sending newsletters from the dashboard |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FluentCRM and MailPoet. How we grade
Price against what you get
FluentCRM starts at $10.75 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. MailPoet starts at $8 a month and scores 2.3.
They score the same, and MailPoet starts $2.75 a month lower. Of the other email marketing and newsletter tools on the chart, 9 score higher than FluentCRM for less, and 3 score higher than MailPoet for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FluentCRM also covers reports.
- MailPoet also covers transactional email.
At a glance
| FluentCRM | MailPoet | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $129 per year for 1 site | $8 per month for up to 500 subscribers, billed monthly |
| Free plan | Free edition: lead generation, email campaigns and automations with the base plugin, with fewer features than Pro. | Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | WPManageNinja | MailPoet |
| Price read from | fluentcrm.com | mailpoet.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
FluentCRM
- It runs only on WordPress and has no separate app.
- Emails are sent through the site's own email setup, and the connected delivery service, such as Amazon SES, may charge separately.
- The 40% first-year discount does not apply to renewals, which return to $129, $249 and $499.
- Drag-and-drop email design, dynamic segmentation and many integrations are Pro features.
MailPoet
- It runs only inside WordPress, so it needs a WordPress site.
- Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
- The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
- The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.
Key features
FluentCRM
- Contact overview
- Each contact record gathers activity, and in Pro also purchase history from WooCommerce, FluentCart and EDD, form submissions and support tickets.
- Email campaigns and sequences
- One-off and recurring campaigns, email sequences and templates, with a drag-and-drop visual builder in Pro.
- Marketing automation
- Funnels that act when someone signs up, buys, books or joins, including abandoned cart recovery.
- Segmentation
- List and tag segments in Free, and dynamic, advanced and activity-based segmentation in Pro.
- Fluent ecosystem
- Connects to the company's own plugins such as Fluent Forms, FluentCart, FluentBooking, FluentCommunity and FluentSMTP.
MailPoet
- Newsletters in the WordPress dashboard
- Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.
- Automated emails
- Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.
- WooCommerce emails
- Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.
- Segmentation
- Business and above can segment by engagement, purchasing behavior and other properties.
- Choice of sending method
- Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.
Plans
FluentCRM
Free$0
The base plugin, described as free forever: contacts, lists and tags, basic segmentation, campaigns and automations.
Solo/Blogger$129
per year for 1 site
Pro license for one site with unlimited contacts and all Pro features, one year of updates and priority support. First year $77.
Small Business$249
per year for 5 sites
Pro license for five sites with all features. First year $149.
Agency License$499
per year for 50 sites
Pro license for fifty sites with all features. First year $299.
MailPoet
Starter$0
Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails.
Creator$8
per month for up to 500 subscribers, billed monthly
Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count.
Business$10
per month for up to 500 subscribers, billed monthly
Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count.
Agency$30
per month for up to 500 subscribers per site, billed monthly
Business features on up to 50 websites, with the subscriber limit counted per MailPoet install.
Ways to pay less
FluentCRM
- Other savings
40% off the first year
The pricing page shows first-year prices of $77, $149 and $299 for the 1, 5 and 50 site licenses; the offer applies to the first year only.
MailPoet
- Annual discount
Up to 15% off with yearly billing
The pricing page says yearly billing saves up to 15% compared with monthly billing.
- Nonprofit
20% off for nonprofits
Nonprofits get 20% off any plan by contacting support to request it.
Common questions
Which is cheaper, FluentCRM or MailPoet?
As of Nov 12, 2026, MailPoet is cheaper to start with: $8 a month, against $10.75 a month when paid by the year for FluentCRM. FluentCRM starts at $129 per year for 1 site, and MailPoet starts at $8 per month for up to 500 subscribers, billed monthly.
Which has a free plan, FluentCRM or MailPoet?
As of Nov 12, 2026, both FluentCRM and MailPoet have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.