FluentCRM vs Mautic (2026): which should you pick?
As of Nov 12, 2026, FluentCRM and Mautic share a 2.4 GPA, both have a free plan, and FluentCRM starts cheaper, at $10.75 a month when paid by the year against about $276.51 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
FluentCRM grades higher on ease of use. Mautic grades higher on features. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FluentCRM
CRM and email marketing plugin that runs inside WordPress
Mautic
Open source marketing automation you can self-host
Which one is for you
Pick FluentCRM if
- Fits if you already run a WordPress site and want contacts and email in one place
- Works for agencies, where one $499 licence covers 50 sites
Look elsewhere if
- Skip it if you do not use WordPress, as there is no separate app
- Watch out: delivery through Amazon SES or similar is billed separately
- Pricey if you renew: the first-year discount does not apply, so it returns to $129, $249 or $499
- Tight if you want drag-and-drop design on the free plugin, since that is Pro
- Not for you if you want email sent for you with no setup
Pick Mautic if
- Fits if you have developers or a hosting partner and want to own your marketing data
- Makes sense if you need full automation and want no per-contact price
Look elsewhere if
- Not for you if you do not want to host a server or pay for a hosting partner
- Pricey if you want it managed: from 247.50 euros a month billed annually, and Professional starts at 1,237 euros
- Watch out: managed plans come from Dropsolid, not Mautic itself, and are priced in euros
- Watch out: email sending is set up separately and costs extra
- Skip it if you want a quick start, as setup and migration fees are not stated
How we grade them
| 2.4GPAFluentCRMFair | 2.4GPAMauticFair | |
|---|---|---|
| Value for money | C$129 a year for one site with unlimited contacts is about $10.75 a month, just above the cheapest quarter. The 40% first-year discount ends at renewal, and sending through a delivery service costs extra. | CThe software is free, but you run, update and secure it, and sending is separate. Managed hosting from Dropsolid starts at 247.50 euros a month, so one person pays either way. |
| Free plan and trial | BThe base plugin is free forever, with contacts, lists, tags, basic segmentation, campaigns and automations. You need your own WordPress site and a sending service. | BThe open-source software is free to self-host. There is no free managed plan, and no trial is listed. |
| Features | CCampaigns, sequences, automation and segmentation with a Fluent ecosystem. Drag-and-drop design, dynamic segmentation and many integrations are Pro only. | BCampaign builder, email and landing pages, lead nurturing and scoring, a REST API and plugins. The listing shows no gap in the core job. |
| Ease of use | CA plugin on your own WordPress site, with no rating on record. You install it and connect a sender such as Amazon SES. | DSelf-hosting means a server, updates and security, and setup and migration fees vary by hosting partner. No rating on record. |
| Platforms and integrations | BRuns inside WordPress only, with WooCommerce, Fluent Forms, FluentCart, FluentBooking, FluentSMTP and other connections. | BWeb only, with a REST API, plugins and a Drupal integration. |
| Best for | WordPress sites that want email inside the dashboard | marketing teams that can host their own automation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FluentCRM and Mautic. How we grade
Price against what you get
FluentCRM starts at $10.75 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Mautic starts at about $276.51 a month and scores 2.3.
They score the same, and FluentCRM starts $265.76 a month lower. Of the other email marketing and newsletter tools on the chart, 9 score higher than FluentCRM for less, and 28 score higher than Mautic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mautic is open source and self-hostable, according to its own site.
- FluentCRM also covers forms and reports.
At a glance
| FluentCRM | Mautic | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $129 per year for 1 site | €247.50 per month, billed annually (€275 billed quarterly) |
| Free plan | Free edition: lead generation, email campaigns and automations with the base plugin, with fewer features than Pro. | The open source software is free to self-host on your own infrastructure. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | WPManageNinja | Mautic project |
| Price read from | fluentcrm.com | mautic.org |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
FluentCRM
- It runs only on WordPress and has no separate app.
- Emails are sent through the site's own email setup, and the connected delivery service, such as Amazon SES, may charge separately.
- The 40% first-year discount does not apply to renewals, which return to $129, $249 and $499.
- Drag-and-drop email design, dynamic segmentation and many integrations are Pro features.
Mautic
- Managed plans come from Dropsolid, not Mautic itself, and are priced in euros: from €247.50 a month billed annually.
- Self-hosting means you run, update and secure the install, and email sending is set up separately.
- Essential covers up to 50K contacts and 50K emails a month; Professional starts at €1237 a month.
- Setup and migration fees vary by hosting partner and are not stated on the pricing page.
Key features
FluentCRM
- Contact overview
- Each contact record gathers activity, and in Pro also purchase history from WooCommerce, FluentCart and EDD, form submissions and support tickets.
- Email campaigns and sequences
- One-off and recurring campaigns, email sequences and templates, with a drag-and-drop visual builder in Pro.
- Marketing automation
- Funnels that act when someone signs up, buys, books or joins, including abandoned cart recovery.
- Segmentation
- List and tag segments in Free, and dynamic, advanced and activity-based segmentation in Pro.
- Fluent ecosystem
- Connects to the company's own plugins such as Fluent Forms, FluentCart, FluentBooking, FluentCommunity and FluentSMTP.
Mautic
- Campaign builder
- A click-and-drag builder for multi-step campaigns that respond to what contacts do.
- Email and landing pages
- Drag-and-drop email and landing page builders, built for mobile and cross-client use.
- Lead nurturing and scoring
- A central contact overview with point scoring to prioritize leads.
- REST API and plugins
- A REST API and a plugin ecosystem let teams connect Mautic to other systems and extend it.
- Data control
- Self-hosting keeps data on your own infrastructure, and the project lists privacy features aimed at data-protection laws.
Plans
FluentCRM
Free$0
The base plugin, described as free forever: contacts, lists and tags, basic segmentation, campaigns and automations.
Solo/Blogger$129
per year for 1 site
Pro license for one site with unlimited contacts and all Pro features, one year of updates and priority support. First year $77.
Small Business$249
per year for 5 sites
Pro license for five sites with all features. First year $149.
Agency License$499
per year for 50 sites
Pro license for fifty sites with all features. First year $299.
Mautic
Mautic Essential€247.50
per month for up to 50K contacts, billed annually (€275 quarterly)
Shared managed hosting by Dropsolid, 50K emails a month, 100 emails a minute, standard workflows. Priced in euros.
Mautic Professional€1237
per month and up
Dedicated managed hosting from 50K contacts, extendable to 3M, with a dedicated IP, dynamic content and a support manager.
Mautic EnterpriseCustom
Dedicated infrastructure, up to 6M emails a month, SSO, custom plugin support. Sold through sales.
Self-hosted$0
The open source software, which you host and maintain yourself; email sending is separate.
Ways to pay less
FluentCRM
- Other savings
40% off the first year
The pricing page shows first-year prices of $77, $149 and $299 for the 1, 5 and 50 site licenses; the offer applies to the first year only.
Mautic
- Annual discount
10% off managed Essential billed annually
Mautic Essential is €247.50 a month billed annually against €275 a month billed quarterly, a 10% discount.
Common questions
Which is cheaper, FluentCRM or Mautic?
As of Nov 12, 2026, FluentCRM is cheaper to start with: $10.75 a month when paid by the year, against about $276.51 a month for Mautic. FluentCRM starts at $129 per year for 1 site, and Mautic starts at €247.50 per month, billed annually (€275 billed quarterly).
Which has a free plan, FluentCRM or Mautic?
As of Nov 12, 2026, both FluentCRM and Mautic have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.