Mailcoach vs Mautic (2026): which should you pick?
As of Nov 12, 2026, Mautic grades higher than Mailcoach: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Mailcoach grades higher on ease of use. Mautic grades higher on the free plan and features. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Mautic
Open source marketing automation you can self-host
Which one is for you
Pick Mailcoach if
- Fits if you have a big list but only email it a few times a month
- Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app
Look elsewhere if
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
- Watch out: each team picks Mailcoach's sending or its own provider, not both
- Watch out: the self-hosted version is a separate license whose dollar price couldn't be read
Pick Mautic if
- Fits if you have developers or a hosting partner and want to own your marketing data
- Makes sense if you need full automation and want no per-contact price
Look elsewhere if
- Not for you if you do not want to host a server or pay for a hosting partner
- Pricey if you want it managed: from 247.50 euros a month billed annually, and Professional starts at 1,237 euros
- Watch out: managed plans come from Dropsolid, not Mautic itself, and are priced in euros
- Watch out: email sending is set up separately and costs extra
- Skip it if you want a quick start, as setup and migration fees are not stated
How we grade them
| 2.2GPAMailcoachFair | 2.4GPAMauticFair | |
|---|---|---|
| Value for money | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so list size doesn't change the bill, and sending through your own provider halves the per-email fee. | CThe software is free, but you run, update and secure it, and sending is separate. Managed hosting from Dropsolid starts at 247.50 euros a month, so one person pays either way. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with no card needed. That's time to import a list and send a first campaign. | BThe open-source software is free to self-host. There is no free managed plan, and no trial is listed. |
| Features | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. That covers the basics, but no sign-up forms or landing page builder are named among its features. | BCampaign builder, email and landing pages, lead nurturing and scoring, a REST API and plugins. The listing shows no gap in the core job. |
| Ease of use | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. | DSelf-hosting means a server, updates and security, and setup and migration fees vary by hosting partner. No rating on record. |
| Platforms and integrations | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. | BWeb only, with a REST API, plugins and a Drupal integration. |
| Best for | big lists you only email now and then | marketing teams that can host their own automation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailcoach and Mautic. How we grade
Price against what you get
Mailcoach starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mautic starts at about $276.51 a month and scores 2.3.
They score the same, and Mailcoach starts $266.52 a month lower. Of the other email marketing and newsletter tools on the chart, 8 score higher than Mailcoach for less, and 28 score higher than Mautic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mautic is open source, according to its own site.
At a glance
| Mailcoach | Mautic | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $9.99 per month with 2,000 emails, plus $0.002 per extra email | €247.50 per month, billed annually (€275 billed quarterly) |
| Free plan | None | The open source software is free to self-host on your own infrastructure. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Spatie | Mautic project |
| Price read from | mailcoach.app | mautic.org |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Mautic
- Managed plans come from Dropsolid, not Mautic itself, and are priced in euros: from €247.50 a month billed annually.
- Self-hosting means you run, update and secure the install, and email sending is set up separately.
- Essential covers up to 50K contacts and 50K emails a month; Professional starts at €1237 a month.
- Setup and migration fees vary by hosting partner and are not stated on the pricing page.
Key features
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Mautic
- Campaign builder
- A click-and-drag builder for multi-step campaigns that respond to what contacts do.
- Email and landing pages
- Drag-and-drop email and landing page builders, built for mobile and cross-client use.
- Lead nurturing and scoring
- A central contact overview with point scoring to prioritize leads.
- REST API and plugins
- A REST API and a plugin ecosystem let teams connect Mautic to other systems and extend it.
- Data control
- Self-hosting keeps data on your own infrastructure, and the project lists privacy features aimed at data-protection laws.
Plans
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Mautic
Mautic Essential€247.50
per month for up to 50K contacts, billed annually (€275 quarterly)
Shared managed hosting by Dropsolid, 50K emails a month, 100 emails a minute, standard workflows. Priced in euros.
Mautic Professional€1237
per month and up
Dedicated managed hosting from 50K contacts, extendable to 3M, with a dedicated IP, dynamic content and a support manager.
Mautic EnterpriseCustom
Dedicated infrastructure, up to 6M emails a month, SSO, custom plugin support. Sold through sales.
Self-hosted$0
The open source software, which you host and maintain yourself; email sending is separate.
Ways to pay less
Mailcoach
No public discounts listed.
Mautic
- Annual discount
10% off managed Essential billed annually
Mautic Essential is €247.50 a month billed annually against €275 a month billed quarterly, a 10% discount.
Common questions
Which is cheaper, Mailcoach or Mautic?
As of Nov 12, 2026, Mailcoach is cheaper to start with: $9.99 a month, against about $276.51 a month for Mautic. Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email, and Mautic starts at €247.50 per month, billed annually (€275 billed quarterly).
Which has a free plan, Mailcoach or Mautic?
As of Nov 12, 2026, only Mautic has a free plan. Mailcoach does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.