Brevo vs Mautic (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick Mautic if

• Fits if you have developers or a hosting partner and want to own your marketing data
• Makes sense if you need full automation and want no per-contact price

Look elsewhere if

• Not for you if you do not want to host a server or pay for a hosting partner
• Pricey if you want it managed: from 247.50 euros a month billed annually, and Professional starts at 1,237 euros
• Watch out: managed plans come from Dropsolid, not Mautic itself, and are priced in euros
• Watch out: email sending is set up separately and costs extra
• Skip it if you want a quick start, as setup and migration fees are not stated

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

Mautic

• Managed plans come from Dropsolid, not Mautic itself, and are priced in euros: from €247.50 a month billed annually.
• Self-hosting means you run, update and secure the install, and email sending is set up separately.
• Essential covers up to 50K contacts and 50K emails a month; Professional starts at €1237 a month.
• Setup and migration fees vary by hosting partner and are not stated on the pricing page.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

Mautic

Campaign builder

A click-and-drag builder for multi-step campaigns that respond to what contacts do.

Email and landing pages

Drag-and-drop email and landing page builders, built for mobile and cross-client use.

Lead nurturing and scoring

A central contact overview with point scoring to prioritize leads.

REST API and plugins

A REST API and a plugin ecosystem let teams connect Mautic to other systems and extend it.

Data control

Self-hosting keeps data on your own infrastructure, and the project lists privacy features aimed at data-protection laws.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

Mautic

• Mautic Essential€247.50

  per month for up to 50K contacts, billed annually (€275 quarterly)

  Shared managed hosting by Dropsolid, 50K emails a month, 100 emails a minute, standard workflows. Priced in euros.

• Mautic Professional€1237

  per month and up

  Dedicated managed hosting from 50K contacts, extendable to 3M, with a dedicated IP, dynamic content and a support manager.

• Mautic EnterpriseCustom

  Dedicated infrastructure, up to 6M emails a month, SSO, custom plugin support. Sold through sales.

• Self-hosted$0

  The open source software, which you host and maintain yourself; email sending is separate.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

Mautic

• Annual discount

  10% off managed Essential billed annually

  Mautic Essential is €247.50 a month billed annually against €275 a month billed quarterly, a 10% discount.