Sender
Email and SMS marketing with a free plan for 2,500 subscribers
Sender report card
Good · out of 4.0 · graded Oct 17, 2026
Best for a free plan with automation for small shops
Sender's free plan is one of the roomiest here: 2,500 subscribers and 15,000 emails a month, with automation, pop-ups and transactional email included. Paid plans start at $9 a month and add SMS. The free plan puts Sender's branding on everything, though, and the cheap yearly price only lasts your first year.
Who Sender is for
- Great if your list is under 2,500 and you want automation without paying
- Handy when you run a Shopify or WooCommerce shop and want cart emails and pop-ups
- Good for adding text messages to email, with SMS credits included on Professional
Who Sender is not for
- Skip it if Sender's logo on your free emails, forms and pages would bother you
- Pricey if you count on the yearly deal, as the 30% off covers only your first year
- Tight if you're on Standard and want texts inside workflows, which needs Professional
Why Sender gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyStandard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108.
- BFree plan and trialFree Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding.
- BFeaturesDrag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job.
- CEase of useNo App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself.
- BPlatforms and integrationsWeb only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B.
What these grades rest on. Graded from this listing, whose facts were read from Sender's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sender#review"><img src="https://toolgpa.com/badge/sender.svg" alt="Sender: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where Sender stands among email marketing and newsletter tools
Sender's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Sender’s own letter is outlined.
- BValue for moneyAbove 18 of 24, level with 4
- BFree plan and trialAbove 20 of 24, level with 3
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Sender, or make your own?
Keep it
To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sender’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Sender?
Sender is an email and SMS marketing service for small businesses and online stores. It sends newsletters, automated workflows and transactional email, and builds pop-ups, sign-up forms and landing pages. A free plan covers 2,500 subscribers, and paid plans are priced by list size.
Sender has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed monthly. See every plan
Good for
- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe
Worth knowing
- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
Key features
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
Sender pricing
- Starts at
- $9 per month for up to 500 subscribers, billed monthly
- Free plan
- Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding.
- Free trial
- 14-day trial of Professional features when you open a free account
| Plan | Price | What you get |
|---|---|---|
| Free Forever | $0 | 2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages. |
| Standard | $9per month for up to 500 subscribers, billed monthly | Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers. |
| Professional | $15per month for up to 500 subscribers, billed monthly | 24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000. |
| Enterprise | Custom | Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement. |
Read from sender.net on Oct 17, 2026. Prices change, so confirm with Sender before you buy.
Ways to pay less
- Annual discount30% off the first year with yearly billing
First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108.
Stated on sender.net
Works with
- Shopify
- WordPress
- WooCommerce
- PrestaShop
- Jumpseller
- Zapier
Sender alternatives
- Sender vs MailerLite
Free plan · from $12/mo
- Sender vs Brevo
Free plan · from $9/mo
- Sender vs Moosend
Free trial · from $7/mo
- Sender vs Omnisend
Free plan · from $16/mo
- Sender vs Mailchimp
Free plan · from $13/mo
Common questions
Is Sender free?
Sender has a free plan. Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding. Paid plans start at $9 per month for up to 500 subscribers, billed monthly.
How much does Sender cost?
Sender lists 4 plans. Free Forever: $0. Standard: $9 per month for up to 500 subscribers, billed monthly. Professional: $15 per month for up to 500 subscribers, billed monthly. Enterprise: custom pricing. Prices were read from sender.net on Oct 17, 2026.
What platforms does Sender work on?
Sender is available on Web.
Does Sender offer any discounts?
Sender publicly lists the following: 30% off the first year with yearly billing.
Does Sender have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Sender is listed for Web.
Does Sender have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Sender is listed for Web.
Is Sender open source?
Sender is not described as open source on its own site, as read on Oct 17, 2026.
Does Sender have an API?
Yes. Sender offers a public API, according to its own site.
What does Sender integrate with?
Sender's listing names Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier. A listing names up to eight integrations, so it may connect to more.
Does Sender have a free trial?
Yes. 14-day trial of Professional features when you open a free account.
Who makes Sender?
Sender is made by UAB Sender.lt. It dates from 2012.
What are the alternatives to Sender?
The closest alternatives to Sender in our directory are MailerLite, Brevo, Moosend, Omnisend and Mailchimp. Each one has a side-by-side comparison with Sender.
How does Sender compare with other email marketing and newsletter tools?
Sender's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2. It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Is Sender good value for money?
ToolGPA grades Sender B for value for money. Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Sender?
To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. Texts from a business number, registered with the carriers. It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.