The Sender Insider’s Guide
Everything we know about Sender in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sender
The Insider’s Guide
Email and SMS marketing with a free plan for 2,500 subscribers
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Sender’s own pages.
Made by UAB Sender.lt · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sender’s own pages, its app-store listings and our grades. Every fact in it is on Sender’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 21 of the 24 other email marketing and newsletter tools we grade
Sender is an email and SMS marketing service for small businesses and online stores. It sends newsletters, automated workflows and transactional email, and builds pop-ups, sign-up forms and landing pages. A free plan covers 2,500 subscribers, and paid plans are priced by list size.
To get you started, here are 9 things to know about Sender, taken from its own pages and our grades.
No App Store rating on record and no phone app.
- 1
Best for a free plan with automation for small shops
The free plan puts Sender's branding on everything, though, and the cheap yearly price only lasts your first year.
- 2
Paid plans start at $9 a month
As its pricing page puts it: $9 per month for up to 500 subscribers, billed monthly.
- 3
There is a free plan
Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding.
- 4
It runs on Web
Web.
- 5
Email builder
Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- 6
Automation workflows
Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- 7
Pop-ups, forms and landing pages
Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- 8
A 2.8 GPA, above 21 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Sender at a glance
- Pricing
- Free plan, from $9 per month for up to 500 subscribers, billed monthly
- Free plan
- Yes
- Free trial
- 14-day trial of Professional features when you open a free account
- Runs on
- Web
- Made by
- UAB Sender.lt, since 2012
- Category
- Email Marketing & Newsletters
- Our grade
- 2.8 GPA, good
The report card
Best for a free plan with automation for small shops
Sender's free plan is one of the roomiest here: 2,500 subscribers and 15,000 emails a month, with automation, pop-ups and transactional email included. Paid plans start at $9 a month and add SMS. The free plan puts Sender's branding on everything, though, and the cheap yearly price only lasts your first year.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Standard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108. |
| Free plan and trial | B | Free Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding. |
| Features | B | Drag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job. |
| Ease of use | C | No App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself. |
| Platforms and integrations | B | Web only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sender is for
- Great if your list is under 2,500 and you want automation without paying
- Handy when you run a Shopify or WooCommerce shop and want cart emails and pop-ups
- Good for adding text messages to email, with SMS credits included on Professional
Who it is not for
- Skip it if Sender's logo on your free emails, forms and pages would bother you
- Pricey if you count on the yearly deal, as the 30% off covers only your first year
- Tight if you're on Standard and want texts inside workflows, which needs Professional
Good to know
Good for
- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe
Worth knowing
- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9
A month to start. There is a free plan too
Sender has a free plan. Paid plans start at $9 per month for up to 500 subscribers, billed monthly.
Free Forever
$0
2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.
Standard
$9
per month for up to 500 subscribers, billed monthly
Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers.
Professional
$15
per month for up to 500 subscribers, billed monthly
24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000.
Enterprise
Custom
Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.
The free plan
Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding.
Trying it first
14-day trial of Professional features when you open a free account
Read from sender.net on Oct 17, 2026.
Ways to pay less
Annual discount
30% off the first year with yearly billing
First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108.
Stated on sender.net
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email and SMS marketing with a free plan for 2,500 subscribers. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, forms, email campaigns, business texting.
Web only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API.
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
Where it runs
- Web
What it works with
- Shopify
- WordPress
- WooCommerce
- PrestaShop
- Jumpseller
- Zapier
Sender is made by UAB Sender.lt, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
21/24
Other email marketing and newsletter tools it is graded above
Sender's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
It stands best on free plan and trial (B, above 20 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Sender’s own letter is outlined.
- BValue for moneyAbove 18 of 24
- BFree plan and trialAbove 20 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Sender is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade. It costs $108 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sender’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailerLite, Brevo, Moosend, Omnisend and Mailchimp
The 5 tools Sender is most often weighed against, with where each one differs from it.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- Sender also covers business texting.
- MailerLite also covers paid newsletters.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Sender also covers business texting.
- Brevo also covers sales pipeline and live chat.
- 2.6GPA
Moosend
Free trial · from $7/mo
Low-cost email campaigns and automation priced by contacts.
- Sender has a free plan. Moosend does not, though it has a free trial.
- Sender also covers business texting.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Sender also covers business texting.
- Omnisend also covers reports.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- Sender also covers business texting.
- Mailchimp also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sender free?
Sender has a free plan. Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding.
How much does Sender cost?
Sender lists 4 plans. Free Forever: $0.
What platforms does Sender work on?
Sender is available on Web.
Does Sender offer any discounts?
Sender publicly lists the following: 30% off the first year with yearly billing.
Does Sender have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Sender is listed for Web.
Does Sender have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Sender is listed for Web.
Is Sender open source?
Sender is not described as open source on its own site, as read on Oct 17, 2026.
Does Sender have an API?
Yes. Sender offers a public API, according to its own site.
What does Sender integrate with?
Sender's listing names Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier.
Does Sender have a free trial?
Yes. 14-day trial of Professional features when you open a free account.
Who makes Sender?
Sender is made by UAB Sender.lt. It dates from 2012.
What are the alternatives to Sender?
The closest alternatives to Sender in our directory are MailerLite, Brevo, Moosend, Omnisend and Mailchimp.
How does Sender compare with other email marketing and newsletter tools?
Sender's GPA of 2.8 is higher than 21 of the 24 other email marketing and newsletter tools we grade, and level with 2.
Is Sender good value for money?
ToolGPA grades Sender B for value for money. Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
Could I make my own version of Sender?
To replace Sender you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Sender’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Sender's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by UAB Sender.lt. Prices change, so check sender.net before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sender, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sender
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sender: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/sender
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/sender/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Sender, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sender’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Sender is a trademark of its owner, and this guide is not made, paid for or approved by UAB Sender.lt. Prices and plans change: check sender.net before you buy.