AWeber
Email marketing for small businesses, with landing pages and a store
AWeber report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for newsletters and sequences with a free start
AWeber has been doing email since 1998, and it covers the lot: newsletters, automated sequences, landing pages and even a little shop. The free plan takes you to 500 subscribers, and Lite is $12.50 a month on yearly billing. Lite stops at 3 automations and 3 landing pages, though, so growing businesses end up on Plus.
Who AWeber is for
- Great if you blog, podcast or post videos and want each new one emailed out automatically
- Handy when your list is under 500 and you'd like to start free
- Good for owners who'd rather pay $79 to have the setup done for them
Who AWeber is not for
- Tight if you're on Lite, which allows 1 list, 3 landing pages and 3 automations
- Skip it if you want a phone app, as AWeber is web only
- Pricey if you pay monthly, at $30 a month for Plus against $20 billed yearly
Why AWeber gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLite is $12.50 a month for 500 subscribers on yearly billing, or $15 monthly, a little under the middle of what email tools charge. Unlimited lists, automations and pages need Plus at $20, and Lite reaches $100 a month at 10,000 subscribers.
- CFree plan and trialFree for up to 500 subscribers and 3,000 emails a month, with no card and no time limit. You get 1 landing page and 1 automation, and every email carries AWeber's branding. 500 people is a cap you'll reach.
- BFeaturesA drag-and-drop editor with Canva and AI built in, a Newsletter Assistant that drafts your weekly issue, automated and RSS emails, landing pages, forms, web push and pages that sell through Stripe. That's the whole job.
- CEase of useNo App Store rating on record, and there's only a web app. You build the sign-up form, templates and sequences yourself, though AWeber will do it for a $79 setup fee.
- BPlatforms and integrationsWeb only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API. On a phone you use the browser. No desktop or phone app keeps it at a B.
What these grades rest on. Graded from this listing, whose facts were read from AWeber's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make AWeber? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/aweber#review"><img src="https://toolgpa.com/badge/aweber.svg" alt="AWeber: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where AWeber stands among email marketing and newsletter tools
AWeber's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $12.50 a month, against a middle price of $13 for the category: 10 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. AWeber’s own letter is outlined.
- CValue for moneyAbove 5 of 24, level with 12
- CFree plan and trialAbove 2 of 24, level with 17
- BFeaturesAbove 3 of 24, level with 21
- CEase of useAbove 1 of 24, level with 20
- BPlatforms and integrationsAbove 0 of 24, level with 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep AWeber, or make your own?
Keep it
To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $150 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. AWeber’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is AWeber?
AWeber is an email marketing service for small businesses and creators. It sends newsletters and automated email sequences, builds landing pages and sign-up forms, and can sell products and subscriptions through its own store pages. Paid plans are priced by subscriber count, and a free plan covers up to 500 subscribers.
AWeber has a free plan. Paid plans start at $12.50 per month for up to 500 subscribers, billed annually. See every plan
Good for
- Small businesses and creators with a list under 500 who want to start free
- Bloggers and YouTubers who want new posts and videos emailed automatically
- Owners who would rather pay for the setup to be done for them
Worth knowing
- Lite allows 1 list, 3 landing pages, 3 automations and 1 saved segment; unlimited use of each needs Plus.
- Monthly sends are capped at 10 times the subscriber tier on Lite and 12 times on Plus.
- Only a web app is offered; the mobile editor works in a phone's browser.
- Lists of more than 100,000 subscribers are priced by contacting AWeber.
Key features
- Email editor with Canva and AI
- A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- Newsletter Assistant
- Generates a weekly newsletter draft written in your voice, ready to edit and send.
- Email automation
- Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- Landing pages and sign-up forms
- An AI page builder, templates, sign-up forms, a WordPress plugin and a link-in-bio page. Lite allows 3 landing pages; Plus has no cap.
- Ecommerce pages
- Sell products, subscriptions and payment plans through Stripe in over 100 currencies, with a fee of 1.0% per sale on Lite and 0.6% on Plus.
- Web push notifications
- Collect browser push subscribers and send them messages alongside email: up to 50,000 on Lite and unlimited on Plus.
AWeber pricing
- Starts at
- $12.50 per month for up to 500 subscribers, billed annually
- Free plan
- Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding.
- Free trial
- 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 subscribers, 3,000 emails a month, 1 landing page and 1 automation, with AWeber branding on emails. |
| Lite | $12.50per month for up to 500 subscribers, billed annually ($15 monthly) | Sends up to 10 times the tier a month, 1 list, 3 landing pages, 3 automations, 3 users. Price rises with the list: $100 a month at 10,000 subscribers. |
| Plus | $20per month for up to 500 subscribers, billed annually ($30 monthly) | Sends 12 times the tier, unlimited lists, pages, automations and users, no AWeber branding, priority support. $135 a month at 10,000 subscribers. |
| Done For You | $20per month for up to 500 subscribers, billed annually | Plus, with a one-time $79 setup fee (shown cut from $599): AWeber staff build a template, landing page and sign-up form and draft weekly newsletters. |
Read from aweber.com on Oct 17, 2026. Prices change, so confirm with AWeber before you buy.
Ways to pay less
- Annual discountUp to 4 months free with yearly billing
At 500 subscribers, Plus costs $240 a year billed yearly against $30 a month billed monthly, and Lite $150 a year against $15 a month.
Stated on aweber.com
Works with
AWeber alternatives
- AWeber vs Mailchimp
Free plan · from $13/mo
- AWeber vs MailerLite
Free plan · from $12/mo
- AWeber vs Kit
Free plan · from $33/mo
- AWeber vs GetResponse
Free plan · from $19/mo
- AWeber vs Constant Contact
Free trial · from $10.20/mo
Common questions
Is AWeber free?
AWeber has a free plan. Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding. Paid plans start at $12.50 per month for up to 500 subscribers, billed annually.
How much does AWeber cost?
AWeber lists 4 plans. Free: $0. Lite: $12.50 per month for up to 500 subscribers, billed annually ($15 monthly). Plus: $20 per month for up to 500 subscribers, billed annually ($30 monthly). Done For You: $20 per month for up to 500 subscribers, billed annually. Prices were read from aweber.com on Oct 17, 2026.
What platforms does AWeber work on?
AWeber is available on Web.
Does AWeber offer any discounts?
AWeber publicly lists the following: Up to 4 months free with yearly billing.
Does AWeber have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. AWeber is listed for Web.
Does AWeber have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. AWeber is listed for Web.
Is AWeber open source?
AWeber is not described as open source on its own site, as read on Oct 17, 2026.
Does AWeber have an API?
Yes. AWeber offers a public API, according to its own site.
What does AWeber integrate with?
AWeber's listing names Shopify, WordPress, WooCommerce, PayPal, Stripe, Facebook, Canva and Zapier. A listing names up to eight integrations, so it may connect to more.
Does AWeber have a free trial?
Yes. 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends.
Who makes AWeber?
AWeber is made by AWeber. It dates from 1998.
What are the alternatives to AWeber?
The closest alternatives to AWeber in our directory are Mailchimp, MailerLite, Kit, GetResponse and Constant Contact. Each one has a side-by-side comparison with AWeber.
How does AWeber compare with other email marketing and newsletter tools?
AWeber's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9. It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Is AWeber good value for money?
ToolGPA grades AWeber C for value for money. Its paid plans start at $12.50 a month, against a middle price of $13 for the category: 10 of the 22 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Could I make my own version of AWeber?
To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $150 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.