The AWeber Insider’s Guide
Everything we know about AWeber in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AWeber
The Insider’s Guide
Email marketing for small businesses, with landing pages and a store
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from AWeber’s own pages.
Made by AWeber · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AWeber’s own pages, its app-store listings and our grades. Every fact in it is on AWeber’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 5 of the 24 other email marketing and newsletter tools we grade
AWeber is an email marketing service for small businesses and creators. It sends newsletters and automated email sequences, builds landing pages and sign-up forms, and can sell products and subscriptions through its own store pages. Paid plans are priced by subscriber count, and a free plan covers up to 500 subscribers.
To get you started, here are 9 things to know about AWeber, taken from its own pages and our grades.
No App Store rating on record, and there's only a web app.
- 1
Best for newsletters and sequences with a free start
AWeber has been doing email since 1998, and it covers the lot: newsletters, automated sequences, landing pages and even a little shop.
- 2
Paid plans start at $12.50 a month
As its pricing page puts it: $12.50 per month for up to 500 subscribers, billed annually.
- 3
There is a free plan
Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding.
- 4
It runs on Web
Web.
- 5
Email editor with Canva and AI
A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- 6
Newsletter Assistant
Generates a weekly newsletter draft written in your voice, ready to edit and send.
- 7
Email automation
Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- 8
A 2.4 GPA, above 5 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
AWeber at a glance
- Pricing
- Free plan, from $12.50 per month for up to 500 subscribers, billed annually
- Free plan
- Yes
- Free trial
- 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends
- Runs on
- Web
- Made by
- AWeber, since 1998
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for newsletters and sequences with a free start
AWeber has been doing email since 1998, and it covers the lot: newsletters, automated sequences, landing pages and even a little shop. The free plan takes you to 500 subscribers, and Lite is $12.50 a month on yearly billing. Lite stops at 3 automations and 3 landing pages, though, so growing businesses end up on Plus.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Lite is $12.50 a month for 500 subscribers on yearly billing, or $15 monthly, a little under the middle of what email tools charge. Unlimited lists, automations and pages need Plus at $20, and Lite reaches $100 a month at 10,000 subscribers. |
| Free plan and trial | C | Free for up to 500 subscribers and 3,000 emails a month, with no card and no time limit. You get 1 landing page and 1 automation, and every email carries AWeber's branding. 500 people is a cap you'll reach. |
| Features | B | A drag-and-drop editor with Canva and AI built in, a Newsletter Assistant that drafts your weekly issue, automated and RSS emails, landing pages, forms, web push and pages that sell through Stripe. That's the whole job. |
| Ease of use | C | No App Store rating on record, and there's only a web app. You build the sign-up form, templates and sequences yourself, though AWeber will do it for a $79 setup fee. |
| Platforms and integrations | B | Web only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API. On a phone you use the browser. No desktop or phone app keeps it at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AWeber is for
- Great if you blog, podcast or post videos and want each new one emailed out automatically
- Handy when your list is under 500 and you'd like to start free
- Good for owners who'd rather pay $79 to have the setup done for them
Who it is not for
- Tight if you're on Lite, which allows 1 list, 3 landing pages and 3 automations
- Skip it if you want a phone app, as AWeber is web only
- Pricey if you pay monthly, at $30 a month for Plus against $20 billed yearly
Good to know
Good for
- Small businesses and creators with a list under 500 who want to start free
- Bloggers and YouTubers who want new posts and videos emailed automatically
- Owners who would rather pay for the setup to be done for them
Worth knowing
- Lite allows 1 list, 3 landing pages, 3 automations and 1 saved segment; unlimited use of each needs Plus.
- Monthly sends are capped at 10 times the subscriber tier on Lite and 12 times on Plus.
- Only a web app is offered; the mobile editor works in a phone's browser.
- Lists of more than 100,000 subscribers are priced by contacting AWeber.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.50
A month to start. There is a free plan too
AWeber has a free plan. Paid plans start at $12.50 per month for up to 500 subscribers, billed annually.
Free
$0
500 subscribers, 3,000 emails a month, 1 landing page and 1 automation, with AWeber branding on emails.
Lite
$12.50
per month for up to 500 subscribers, billed annually ($15 monthly)
Sends up to 10 times the tier a month, 1 list, 3 landing pages, 3 automations, 3 users. Price rises with the list: $100 a month at 10,000 subscribers.
Plus
$20
per month for up to 500 subscribers, billed annually ($30 monthly)
Sends 12 times the tier, unlimited lists, pages, automations and users, no AWeber branding, priority support. $135 a month at 10,000 subscribers.
Done For You
$20
per month for up to 500 subscribers, billed annually
Plus, with a one-time $79 setup fee (shown cut from $599): AWeber staff build a template, landing page and sign-up form and draft weekly newsletters.
The free plan
Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding.
Trying it first
14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends
Read from aweber.com on Oct 17, 2026.
Ways to pay less
Annual discount
Up to 4 months free with yearly billing
At 500 subscribers, Plus costs $240 a year billed yearly against $30 a month billed monthly, and Lite $150 a year against $15 a month.
Stated on aweber.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email marketing for small businesses, with landing pages and a store. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns.
Web only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API.
- Email editor with Canva and AI
- A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- Newsletter Assistant
- Generates a weekly newsletter draft written in your voice, ready to edit and send.
- Email automation
- Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- Landing pages and sign-up forms
- An AI page builder, templates, sign-up forms, a WordPress plugin and a link-in-bio page. Lite allows 3 landing pages; Plus has no cap.
- Ecommerce pages
- Sell products, subscriptions and payment plans through Stripe in over 100 currencies, with a fee of 1.0% per sale on Lite and 0.6% on Plus.
- Web push notifications
- Collect browser push subscribers and send them messages alongside email: up to 50,000 on Lite and unlimited on Plus.
Where it runs
- Web
What it works with
- Shopify
- WordPress
- WooCommerce
- PayPal
- Stripe
- Canva
- Zapier
AWeber is made by AWeber, and has been around since 1998.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/24
Other email marketing and newsletter tools it is graded above
AWeber's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $12.50 a month, against a middle price of $13 for the category: 10 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. AWeber’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. AWeber is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $150 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. AWeber’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mailchimp, MailerLite, Kit, GetResponse and Constant Contact
The 5 tools AWeber is most often weighed against, with where each one differs from it.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- Mailchimp also covers reports.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
- 2.6GPA
Kit
Free plan · from $33/mo
Email marketing and paid newsletters for creators.
- Kit also covers paid newsletters.
- 2.4GPA
GetResponse
Free plan · from $19/mo
Email marketing with automation, webinars, courses and landing pages.
- Only GetResponse lists iOS and Android apps.
- GetResponse also covers paid newsletters and live chat.
- 2.6GPA
Constant Contact
Free trial · from $10.20/mo
Email, SMS and social marketing for small businesses.
- AWeber has a free plan. Constant Contact does not, though it has a free trial.
- Only Constant Contact lists an iOS app.
- Constant Contact also covers business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AWeber free?
AWeber has a free plan. Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation.
How much does AWeber cost?
AWeber lists 4 plans. Free: $0.
What platforms does AWeber work on?
AWeber is available on Web.
Does AWeber offer any discounts?
AWeber publicly lists the following: Up to 4 months free with yearly billing.
Does AWeber have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. AWeber is listed for Web.
Does AWeber have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. AWeber is listed for Web.
Is AWeber open source?
AWeber is not described as open source on its own site, as read on Oct 17, 2026.
Does AWeber have an API?
Yes. AWeber offers a public API, according to its own site.
What does AWeber integrate with?
AWeber's listing names Shopify, WordPress, WooCommerce, PayPal, Stripe, Facebook, Canva and Zapier.
Does AWeber have a free trial?
Yes. 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends.
Who makes AWeber?
AWeber is made by AWeber. It dates from 1998.
What are the alternatives to AWeber?
The closest alternatives to AWeber in our directory are Mailchimp, MailerLite, Kit, GetResponse and Constant Contact.
How does AWeber compare with other email marketing and newsletter tools?
AWeber's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
Is AWeber good value for money?
ToolGPA grades AWeber C for value for money. Its paid plans start at $12.50 a month, against a middle price of $13 for the category: 10 of the 22 others that charge start lower.
Could I make my own version of AWeber?
To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from AWeber’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from AWeber's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AWeber. Prices change, so check aweber.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AWeber, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/aweber
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AWeber: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/aweber
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/aweber/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after AWeber, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AWeber’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. AWeber is a trademark of its owner, and this guide is not made, paid for or approved by AWeber. Prices and plans change: check aweber.com before you buy.